PRS International Group of Companies: Government & Trade Advocacy Expertise

1. PRS International Group of Companies: Government & Trade Advocacy Expertise in Agriculture Date: 10th December 2024

3. INTRODUCTION PRS International Group of Companies is a global leader in strategic communications, specializing in agriculture, trade advocacy, and government relations. With a strong foothold in key agricultural markets such as India and the United States, we bridge the gap between policymakers and the agriculture sector. We understand the complexities of international trade policies, tariffs, and market access, and have the expertise to navigate these challenges on behalf of our clients. Our services help expand market reach, promote sustainable farming, and advocate for favorable agricultural policies at both the national and international levels. The focus of this presentation is to showcase our expertise in navigating the complex web of agricultural regulations and trade policies, especially in key markets like India and the United States. Through strategic government relations and advocacy, PRS has been able to help agricultural organizations overcome challenges and capitalize on opportunities in both countries, enabling them to achieve sustainable growth and global market success. Whether advocating for favorable tariffs, securing market access, or promoting sustainable practices, PRS is at the forefront of agricultural policy advocacy and trade relations.

4. OUR MISSION At PRS International Group of Companies, our mission is to drive growth, policy change, and global market expansion in the agricultural sector. Our work is rooted in our deep commitment to helping agricultural clients governmental systems, favorable policies, and expand their reach in international markets. This is achieved through targeted government relations, trade advocacy, media relations, and crisis management strategies. By leveraging our expertise, our clients are better positioned to thrive in a competitive and ever- changing global market. navigate complex advocate for We relationships with key stakeholders, such as government agencies, bodies, and trade organizations in both India and the United States. Our extensive network allows us to influence policy decisions that impact trade, sustainability, and farming practices. As the global demand for agricultural continues to rise, we aim to be at the forefront of shaping policies that not only benefit our clients but also promote sustainable and efficient practices across the agricultural advocacy, media strategic partnerships, we strive to build a future where agriculture globally, ensuring its role as a key pillar of economic growth and sustainability. also focus on fostering strong agricultural products industry. engagement, Through and can thrive

5. OUR CORE EXPERTISE PRS International’s core expertise lies in government relations, trade advocacy, and public relations within the agricultural sector. We specialize in navigating complex agricultural policies, influencing trade agreements, and advocating for market access across key global regions, including India and the United States. We understand the regulatory and trade challenges faced by agricultural industries, and we leverage our deep relationships with government bodies, trade organizations, and industry leaders to advocate for policies that benefit our clients. Our team’s expertise extends to promoting sustainable agricultural practices, such as water conservation, soil health, and carbon-neutral initiatives, which are increasingly important in today’s global market. We work closely with policymakers in both India and the United States to promote policies that support environmental sustainability in farming while also increasing competitiveness in global markets. Through strategic communications, media relations, and influencer partnerships, PRS helps its clients raise awareness about the benefits of their products, educate consumers, and advocate for favorable policies. By understanding both the political landscape and the evolving needs of the agricultural industry, PRS offers a holistic approach to trade advocacy that ensures long- term market success for our clients.

6. OUR GLOBAL REACH PRS International Group of Companies has a global footprint, with a strong presence in both emerging and established agricultural markets, including India, the United States, and other key international regions. With expertise in navigating local and global trade dynamics, PRS helps agricultural organizations expand their reach by providing tailored government relations strategies, trade policy advocacy, and market access facilitation. Our policymakers, organizations, and government agencies enables us to address the unique challenges and opportunities in different regions. We use our international expertise to ensure our clients' agricultural products can access new markets and comply with regional regulations. In India, we work closely with government agencies such as the Ministry of Agriculture and Ministry of Commerce to facilitate trade agreements and promote sustainable farming practices. In the U.S., our team maintains close ties with agencies like the USDA and USTR to influence agricultural trade policies that benefit our clients. Through our global connections, we facilitate collaborations, influence trade negotiations, and help clients navigate the complexities of international agricultural markets to increase exports, market share, and global visibility. extensive network agricultural of relationships bodies, with trade

7. KEY AREAS OF EXPERTISE PRS International's key areas of expertise include government relations, trade advocacy, agricultural policy, practices, and market access. These areas form the foundation of our strategy to help clients thrive in both domestic and international agricultural markets, especially in India and the U.S. sustainable farming Government relationships with government officials at all levels—federal, state, and local—in both India and the U.S. to shape agricultural policies and ensure favorable conditions for trade. Trade Advocacy: Navigating trade barriers, tariffs, and market advocating for agricultural exports and securing market access across key regions. Agricultural Policy Advocacy: Promoting policies that support farmers, sustainable practices, and fair ensuring that agricultural industries can grow and thrive. Sustainability Advocacy: Advocating for environmentally sustainable practices, including water conservation, carbon-neutral farming, and soil health. Export Growth & Market Access: Expanding market reach by negotiations, partnerships, advocacy to enhance the export potential of agricultural products. Relations: Building restrictions while trade agreements, farming facilitating trade policy and

8. THE IMPORTANCE OF TRADE ADVOCACY IN AGRICULTURE Trade advocacy plays a critical role in ensuring the growth and success of the agricultural sector. For countries like the United international trade is vital for the continued growth of their agricultural industries. Advocacy efforts help shape favorable trade agreements, reduce tariffs, and open new markets. However, this is a complex process, requiring in-depth knowledge of trade policies, international regulations, and local markets. States and India, Through our advocacy efforts, we support clients in overcoming trade barriers agricultural exports can compete effectively in global markets. Trade policy advocacy also helps shape government decisions related to tariffs, subsidies, and market access. For example, in India, where agricultural exports face challenges such as high tariffs and complex regulations, PRS has successfully worked with local government bodies to create more favorable conditions for agricultural exports. and ensuring that In the U.S., PRS’s expertise in advocating for agriculture-related policies has helped ensure that U.S. agricultural products have access to key international markets. As agricultural industries increasingly face global competition, strategic trade advocacy is essential for long-term success, helping clients navigate these challenges and maintain a competitive edge.

9. BUILDING RELATIONSHIPS WITH KEY STAKEHOLDERS Building strong relationships with key stakeholders is a cornerstone of PRS’s success. Our team has cultivated long-standing relationships with critical government bodies, industry leaders, and trade organizations in both India and the U.S. This allows us to influence policy, advocate for trade opportunities, and ensure that agricultural products have the necessary support to succeed in both markets. In the U.S., PRS maintains close connections with agencies such as the USDA, USTR, and the ITA, which directly impact agricultural policy and trade relations. In India, our network extends to the Ministry of Agriculture, the Ministry of Commerce, and trade organizations such as APEDA. These relationships enable us to directly engage with decision-makers, participate in trade negotiations, and advocate for favorable policies on behalf of our clients. Through these connections, PRS is able to facilitate strategic discussions and open doors to new business opportunities in both countries. By effectively engaging with key stakeholders, we ensure that our clients are well-represented in policy discussions and trade negotiations, positioning them for long-term success in the agricultural sector.

10. EXPERTISE IN U.S. GOVERNMENT AGENCIES PRS International Group of Companies is well-versed in working with key U.S. government agencies that impact agriculture policy and trade. These agencies include the USDA, USTR, and the ITA, all of which play pivotal roles in agricultural trade relations. We work closely with these agencies to advocate for policies that benefit our clients in the agricultural sector, particularly in expanding access to international markets. The USDA is responsible for agricultural development programs, farming subsidies, and food safety regulations. PRS works with USDA officials to ensure that agricultural producers are well-supported through government programs and policies. The ITA plays a significant role in advancing U.S. agricultural exports, and PRS helps influence trade agreements and market expansion through this agency. The USTR is instrumental in negotiating trade agreements that impact U.S. agricultural exports. PRS's experience in working with these agencies ensures that our clients’ interests are represented in trade discussions, helping secure favorable conditions for U.S. agricultural products abroad. By leveraging our relationships with these agencies, we facilitate more open trade and smoother market access for U.S. agricultural exports.

11. EXPERTISE IN INDIA’S AGRICULTURAL STAKEHOLDERS In India, PRS International has cultivated strong relationships with key enabling us to effectively navigate the country’s regulatory and trade environment. Key stakeholders include the Ministry of Agriculture, Ministry of Commerce, and APEDA (Agricultural and Processed Food Products Export Development Authority), which all play significant roles in shaping agricultural policies and export opportunities. agricultural stakeholders, PRS works closely with these government bodies to facilitate trade agreements, address regulatory hurdles, and advocate for favorable policies that support agricultural growth. India's agricultural sector is crucial to its economy, but it faces challenges such as complex regulations and trade barriers that can hinder exports. PRS has a proven track record of addressing these challenges by working with Indian stakeholders to create favorable conditions for agricultural products, both domestically and in international markets. Our landscape and regulatory environment enables us to provide our clients with actionable insights and strategies to expand their market access. Through our advocacy efforts, we help agricultural businesses thrive in India's dynamic market while ensuring that they comply with local laws and international trade standards. deep understanding of India’s agricultural

12. U.S.-INDIA TRADE RELATIONS IN AGRICULTURE The trade relationship between the U.S. and India is crucial to the success of both nations’ agricultural sectors. India is one of the world’s largest consumers of agricultural products, and the U.S. is a major supplier of commodities such as soybeans, wheat, and dairy. However, this trade is complicated by tariffs, regulations, and policy challenges on both sides. PRS International plays an integral role in advocating for smoother trade relations between the U.S. and India. By working closely with government agencies in both countries, we help remove barriers to trade, lower tariffs, and create opportunities for agricultural exports. For example, PRS has worked with the U.S. government to negotiate favorable tariffs on U.S. agricultural products entering India. Similarly, we have engaged with Indian trade organizations to facilitate the importation of U.S. agricultural commodities into India. As both countries face growing demand for agricultural products, fostering stronger trade relations is critical to ensuring that both India and the U.S. can capitalize on emerging market opportunities. PRS’s expertise in navigating the complexities of U.S.-India agricultural trade ensures that our clients are well-positioned for success in both markets.

13. SUCCESSFUL CASE STUDIES IN TRADE ADVOCACY PRS International Group of Companies has successfully guided numerous agricultural clients through complex trade negotiations and policy advocacy, ensuring their market success. Here are a few examples of our achievements: 1. U.S. Soybean Export Council: PRS worked with the U.S. Soybean Export Council to advocate for policy changes that opened trade routes to Asian markets, specifically improving access to China. Through government engagement and policy influence, we helped secure favorable conditions for U.S. soybean exports, boosting trade volumes significantly. U.S. Blueberries in Asia: Through a targeted trade mission and lobbying efforts, PRS facilitated greater access for U.S. blueberries into the Southeast Asian market, resulting in a significant increase in exports to this region. Indian Agricultural Exports to the U.S.: PRS successfully worked with Indian government agencies to reduce tariffs on agricultural exports, including spices and pulses, to the U.S. This effort expanded market access for Indian agricultural products, resulting in higher trade volumes. 2. 3. These case studies demonstrate how PRS uses its expertise in government relations and trade advocacy to create opportunities for agricultural businesses in both the U.S. and India, promoting sustained growth and profitability.

14. AGRICULTURAL POLICY EXPERTISE Agricultural policy is a driving force behind the success and growth of the sector, influencing everything from farm subsidies to trade agreements. PRS International Group of Companies has extensive expertise in shaping agricultural policies in both India and the United States, ensuring that they are conducive to industry growth, sustainability, and trade. In the United States, we work with federal and state policymakers to advocate for policies that support U.S. farmers, such as subsidies for sustainable farming practices and favorable trade agreements that open new markets. We also monitor evolving policies related to food safety, labeling standards, and environmental regulations, ensuring that our clients are well-positioned in a shifting policy landscape. In India, PRS engages with policymakers to shape agricultural policies that sustainability, and food security. We work closely with the Ministry of Agriculture and the Ministry of Commerce to advocate for policies that address regulatory barriers, encourage investment in agricultural technology, and enhance India’s competitiveness in global markets. By influencing agricultural policy on both sides of the globe, PRS ensures that our clients benefit from a favorable policy environment, enabling them to grow and succeed in both domestic and international markets. promote export growth,

15. AGRICULTURAL MARKET EXPANSION Expanding market access is a critical element of global agricultural trade, and PRS International Group of Companies has a proven track record of helping clients tap into new markets and enhance their global competitiveness. With a focus on both the U.S. and India, we help agricultural companies navigate market barriers, relationships, and capitalize opportunities. forge new trade on emerging In India, PRS works closely with government agencies like APEDA to support agricultural exports, facilitate trade missions, international buyers. Our regulations, market trends, and trade agreements ensures that our clients are well-positioned to enter new markets, including Southeast Asia, Europe, and the Middle East. and expertise engage with local in For U.S. agricultural products, PRS helps expand exports by advocating for favorable trade policies and addressing barriers to entry in international markets. Our network of trade partners, government officials, and industry leaders helps create access to new opportunities, allowing clients to grow their market presence.

16. GOVERNMENT RELATIONS IN ACTION Government relations are at the heart of PRS’s agricultural trade advocacy. By maintaining close relationships with key stakeholders in both India and the United States, we are able to ensure that our clients are represented in policy discussions, trade negotiations, and government processes. decision-making In India, PRS works directly with the Ministry of Agriculture, the Ministry of Commerce, and the Agricultural and Processed Food Products Export Development Authority (APEDA) to influence policies that support agricultural exports, facilitate regulatory compliance, and reduce trade barriers. We also collaborate with Indian embassies, consulates, and trade commissions to support our clients’ interests in key export markets. In the U.S., we have cultivated strong relationships with agencies like the USDA, ITA, and USTR, which play critical roles in shaping agricultural trade policy. PRS works with these agencies to advocate for favorable policies that benefit particularly those seeking to expand into international markets. By leveraging our expertise in government relations, we ensure that agricultural businesses can thrive both domestically and globally. agricultural producers,

17. SUSTAINABILITY ADVOCACY At PRS International, sustainability is a key focus of our agricultural advocacy efforts. With growing global concerns about climate management, and environmental impact, we work closely with government bodies and industry leaders to promote sustainable farming practices across both India and the U.S. change, resource In India, we advocate for policies that support sustainable agriculture, such as water conservation techniques, organic farming, and soil health programs. By working with the Ministry of Agriculture and other stakeholders, we ensure that farmers are supported in transitioning to more environmentally friendly farming practices that also improve yields and profitability. In the U.S., PRS collaborates with federal agencies like the USDA and state governments to promote practices that reduce agriculture's carbon footprint and ensure long-term sustainability. We advocate for policies that support sustainable farming, including carbon credits, clean sustainable land management. Our sustainability advocacy efforts ensure that the agricultural sector remains competitive, resilient, and responsible, benefiting both the environment and the economy in the long term. energy initiatives, and

18. PRS’S ROLE IN POLICY ADVOCACY FOR SUSTAINABILITY PRS International Group of Companies has played a crucial role in advocating for sustainable farming practices in both India and the United States. Through targeted policy advocacy, we help shape regulations and programs that promote environmental sustainability within the agricultural sector. In the U.S., we work closely with agencies like the USDA and EPA to promote sustainable practices such as water conservation, reduced pesticide use, and organic farming. Our advocacy efforts have influenced the development of policies that incentivize sustainable farming practices, helping environmental impact while maintaining profitability. farmers reduce their In India, we collaborate with government agencies and NGOs to introduce sustainable farming initiatives that protect natural resources while improving productivity. Our efforts include advocating for the adoption of water- efficient irrigation systems, organic farming practices, and agroforestry programs. We also engage with local governments to ensure that farmers receive the necessary support to transition to more sustainable practices. Through these efforts, PRS helps clients navigate the complexities of sustainability regulations, ensuring that they are well-positioned to thrive in a rapidly evolving global agricultural market.

19. THE ROLE OF PUBLIC RELATIONS IN TRADE ADVOCACY Public relations play a key role in influencing trade advocacy and shaping public opinion on agricultural issues. Through strategic media outreach, content creation, and public engagement, PRS International ensures that the agricultural sector’s priorities are communicated effectively to policymakers, industry leaders, and the general public. We work with media outlets to share insights on the importance of agricultural trade, sustainability, and policy advocacy. By highlighting the economic benefits of agricultural exports, we help create public support for favorable policies and trade agreements. Through digital media campaigns, webinars, and influencer partnerships, PRS also educates key stakeholders on emerging trends and regulatory changes. Our public relations efforts enhance our advocacy initiatives, ensuring that clients' interests are supported not only within government channels but also in the broader public sphere. Public relations are a powerful understanding and support, creating a favorable environment for trade and policy advancements. tool for building

20. TOOLS AND CHANNELS USED PRS International Group of Companies uses a diverse range of tools and channels to execute our government relations and trade advocacy strategies. These include traditional media, digital platforms, industry events, and direct government engagement. Our strategic approach ensures that we reach the right stakeholders and effectively communicate agricultural policies, market sustainability initiatives. key messages opportunities, about and Through media outreach, we generate positive coverage and influence public opinion on agricultural issues. We leverage social media and digital platforms to engage directly with key stakeholders, including government officials, trade organizations, and industry leaders. Webinars and podcasts are also valuable tools for educating stakeholders on emerging trends in the agricultural sector. Our targeted media strategies extend to both domestic and international markets, ensuring that our clients' messages resonate across diverse audiences. By combining traditional and digital media efforts with in- person interactions and government engagement, we create comprehensive strategies that promote policy changes, expand trade opportunities, and drive growth in the agricultural sector.

21. PRS'S APPROACH TO CRISIS MANAGEMENT In the fast-paced and often unpredictable world of agricultural trade, crisis management is an essential part of our service offering. Whether it’s a sudden policy change, market disruption, or reputational issue, PRS International Group of Companies has the expertise to help agricultural organizations navigate crises and minimize their impact. Our approach to crisis management is proactive, leveraging our extensive network of stakeholders in both India and the United States to mitigate risks before they escalate. We work closely with government agencies, trade bodies, and media outlets to manage communications during times of crisis, ensuring that our clients’ interests are protected. When necessary, we also engage in public relations campaigns to address misinformation or negative perceptions in the media. By responding quickly and effectively, we help our clients maintain their reputation and continue to grow despite challenges.

22. STRATEGIC PARTNERSHIPS AND TRADE AGREEMENTS Strategic partnerships and trade agreements are key drivers of success in the global agricultural market. At PRS International Group of Companies, we work with government agencies, trade organizations, and industry partners to create mutually beneficial partnerships that enhance agricultural exports and market access. We play a central role in negotiating trade agreements between the U.S. and India, ensuring that agricultural businesses are well-represented in bilateral and multilateral discussions. Our involvement in trade negotiations helps secure market access for agricultural products, lower tariffs, and create long-term opportunities for growth. Through stakeholders in both India and the U.S., we help clients form strategic alliances with local partners and distributors, facilitating market entry and expansion. Whether negotiating new trade deals or fostering local partnerships, PRS helps clients create a solid foundation for success in global agricultural markets. our strong relationships with

23. LONG-TERM IMPACT OF TRADE ADVOCACY Trade advocacy has a long-term impact on the success and sustainability of the agricultural sector. Through strategic relations, PRS International ensures that policies, regulations, and trade agreements are designed to benefit the agricultural industry in both India and the United States. government Our trade advocacy efforts help secure permanent market access, reduce tariffs, and improve trade conditions for agricultural products. These efforts not only boost trade in the short term but also ensure long-term competitiveness by creating an environment conducive to growth and sustainability. By influencing policy and shaping trade agreements, PRS organizations stay increasingly globalized market. Our advocacy ensures that the industry is resilient, able to adapt to changing market dynamics, and positioned to thrive in the future. helps competitive agricultural in an

24. WHY CHOOSE PRS INTERNATIONAL GROUP PRS International Group of Companies offers unparalleled expertise in agricultural trade advocacy and government relations. With a proven track record of success in both the U.S. and India, we are uniquely positioned to help agricultural organizations regulatory environments, shape policy, and expand their global reach. navigate complex Our agricultural extensive network of government contacts and trade partners, enables us to deliver exceptional results. From policy expansion, PRS provides solutions to help clients thrive in today’s competitive global agricultural market. team’s deep landscape, understanding coupled of the our with advocacy to market comprehensive By choosing PRS, clients benefit from our years of experience, proven success, and unparalleled expertise in agricultural advocacy. We are your partner in growth, sustainability, and market success. trade and policy

25. Thank you GLOBAL CONNECTION US OFFICE PRS International Group of Companies 1717 N STREET NW, SUITE 1 Washington, District of Columbia 20036 Tel +1 (202) 7738 504 usa@prsolution.co.in INDIA OFFICE Regus Level 5, Caddie Commercial Tower, Hospitality District Aerocity, IGI Airport, New Delhi 110037 Phone: (+91) 11 6654 4951 delhi@prsolution.co.in