Offshore Digital Marketing Leased Staff in the Philippines

1. 7 Offshore Digital Marketing Leased Staff Roles in the Philippines As your company is experiencing phenomenal growth, your in-house digital marketing team is struggling to keep pace. Local talent acquisition can be a fiercely competitive and expensive endeavour, especially for first-world country like yours. Here's where the Philippines emerges as a game-changer for countries like the United States. This nation boasts a thriving pool of highly skilled digital marketing professionals, prepared to propel your online presence to new heights, all at a cost-effective rate. But how can you access this exceptional talent without the burden of full-time recruitment and remote management complexities? The answer lies in the strategic power of offhore leased staff in the Philippines. Think of leased staff as your secret weapon in the digital marketing arena and your gateway to offshoring in the Philippines. This innovative model allows for the seamless integration of highly qualified professionals from leading outsourcing destinations, like the Philippines, directly into your existing team structure. You gain access to the expertise you require, eliminating the burden of recruitment, onboarding, and HR administration,especially when you partner with an offshoring provider.

2. Leverage these 7 Offshore Digital Marketing Leased Staff Roles in the Philippines to achieve your digital goals with a fraction of the cost. 1. Search Engine Optimisation (SEO) Specialist An SEO specialist is a pivotal member of any digital marketing team, tasked with enhancing a website’s visibility on search engines to drive organic traffic and bolster online presence. This role requires a blend of technical expertise, strategic thinking, and ongoing monitoring to adapt to algorithm changes and sustain performance. As of 2024, the Philippines hosts a thriving community of over 16,000 SEO experts. These professionals excel in navigating the intricacies of search engine algorithms, particularly Google’s, and tailoring strategies to meet evolving search engine requirements. They are adept in various SEO techniques, including keyword research, on-page optimisation, link building, and content creation, leveraging the latest tools and methodologies to enhance online visibility and attract more organic traffic. Specific responsibilities of leased SEO staff in the Philippines include: 1. Keyword Research: Identifying keywords that potential customers use when searching for similar products or services, and optimising content and meta tags accordingly. 2. On-Page and Off-Page SEO: Enhancing website content and structure (on-page SEO) and building high-quality backlinks to improve the website’s authority across the web (off-page SEO). 3. Technical SEO: Ensuring the website's technical aspects, such as site speed, mobile responsiveness, and structured data, support search engine crawling and indexing. 4. Content Strategy: Developing and implementing content plans that include creating and optimising blog posts, articles, and other content to engage users and improve rankings. 5. Monitoring and Analysis: Continuously monitoring website performance using various tools and analytics, identifying areas for improvement, and making data-driven decisions to enhance overall performance.

3. When hiring leased SEO staff, we look for the following skills and experience: ● Proficiency in SEO Tools: Expertise in tools like Ahrefs, SEMrush, Moz, and Google Analytics. ● Technical Knowledge: Understanding of HTML, CSS, and basic web development principles. ● Analytical Skills: Ability to interpret data, identify trends, and make informed decisions. ● Content Creation: Strong writing skills and the ability to create SEO-friendly content. ● Experience: Proven track record of successful SEO campaigns and up-to-date knowledge of SEO trends and algorithm updates. The demand for SEO professionals in the Philippines is rising, driven by the vibrant tech industry and the increasing need for businesses to establish a robust online presence. Filipino SEO specialists are recognised for their dedication to continuous learning, staying abreast of ever-changing algorithms and search engine guidelines, and crafting effective SEO strategies tailored to local needs. Some of the notable SEO specialists in the Philippines include: ● Dean Chew: Renowned for expertise in link building and penalty recovery. ● Gary Viray: Founder of Propelrr, with extensive experience in the analytical side of SEO. ● Jec Gonzales: A freelance SEO manager excelling in link development, online clout building, and leadership. ● Bernard San Juan: General Manager of Truelogic Online Solutions, known for his brilliance, can-do attitude, and people skills. The Philippines offers a cost-effective solution for businesses seeking to hire SEO specialists, with highly competent professionals available at a fraction of the cost compared to hiring locally. The country’s high English proficiency and 24/7 operations further enhance its appeal as an outsourcing destination for businesses aiming to improve their online presence. 2. Pay-Per-Click (PPC) Specialist

4. A PPC specialist plays a critical role in a digital marketing team by managing and optimising paid advertising campaigns across various platforms, such as Google Ads, Bing, and social media channels. Unlike SEO, which focuses on organic search results, PPC involves paid placements designed to drive immediate traffic and conversions. This role demands a strategic approach to budgeting, targeting, and ad performance analysis to ensure a high return on investment (ROI). The Philippines is renowned for its quality white label PPC specialists who excel in building and launching robust SEM strategies. These professionals leverage platforms like Google Ads to enhance online visibility and foster brand growth. SEM specialists in the Philippines are well-trained in digital and content marketing, often gaining practical experience through real-life projects, making them adept at creating effective PPC campaigns. Specific responsibilities of leased PPC staff in the Philippines include: 1. Campaign Management: Designing, implementing, and managing PPC campaigns to achieve business goals. This involves setting up campaigns, adjusting bids, and refining targeting criteria. 2. Ad Copywriting: Crafting compelling ad copy that resonates with the target audience and drives engagement and conversions. 3. Budget Allocation: Strategically allocating budgets to maximise ROI, ensuring that funds are spent efficiently across various campaigns and platforms. 4. Performance Analysis: Continuously monitoring and analysing campaign performance using tools like Google AdWords, SEMrush, and other analytics platforms to identify areas for improvement and adjust strategies accordingly. 5. A/B Testing: Conducting A/B tests on ad creatives, landing pages, and bidding strategies to optimise campaign effectiveness. When hiring leased PPC staff, the following skills and experience are crucial: ● Proficiency in PPC Tools: Expertise in tools such as Google AdWords, Bing Ads, and social media advertising platforms. ● Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions to optimise campaigns.

5. ● Technical Knowledge: Understanding of web technologies like HTML, CSS, and basic JavaScript, which is beneficial for implementing and troubleshooting tracking codes. ● Creativity in Ad Copywriting: Strong skills in writing persuasive and engaging ad copy. ● Experience Levels: From junior specialists with up to 11 months of experience to senior specialists with over two years of experience, ensuring a range of expertise available for different needs. The cost-effectiveness of hiring PPC specialists from the Philippines is notable, with labour and operational costs up to 70% lower compared to local markets. Additionally, the high English proficiency and 24/7 operations due to time zone differences offer significant advantages, making Filipino PPC specialists a valuable asset for businesses seeking to enhance their online presence efficiently. 3. Social Media Marketing Manager In today's digital landscape, social media marketing is essential for businesses seeking to build brand awareness, engage with customers, and drive sales. Social media platforms offer direct channels for interaction, allowing companies to create personalised experiences and cultivate loyal communities. Effective social media marketing significantly enhances a brand’s visibility and reputation, making it a critical component of any digital strategy. Leased social media marketing managers in the Philippines are instrumental in managing a company's online presence. Their responsibilities include: 1. Content Creation: They develop engaging and relevant content tailored to the target audience. This involves writing posts, designing graphics, and creating videos that resonate with followers and encourage interaction. 2. Community Management: They monitor social media channels, respond to comments and messages, and foster a sense of community among followers. This includes managing both positive interactions and addressing customer complaints promptly.

6. 3. Social Media Analytics: They use analytics tools to track and analyse performance metrics such as engagement rates, follower growth, and conversion rates. This data is crucial for refining strategies and demonstrating ROI. 4. Campaign Management: They plan and execute social media campaigns aligned with business goals. This involves coordinating with other marketing initiatives and ensuring cohesive messaging across platforms. 5. Trend Monitoring: They stay updated with the latest social media trends and platform updates to keep strategies current and effective. When hiring leased social media marketing staff, we look for the following skills and experience: ● Proficiency in Social Media Tools: Expertise in platforms such as Facebook, Instagram, Twitter, LinkedIn, and tools like Hootsuite, Buffer, and Sprout Social. ● Creative Skills: Strong ability to create visually appealing and engaging content, including graphics, videos, and written posts. ● Communication Skills: Excellent written and verbal communication skills for effective community management and content creation. ● Analytical Skills: Ability to interpret social media analytics and make data-driven decisions to improve performance. ● Experience: Proven experience in managing social media accounts, running successful campaigns, and staying abreast of current social media trends. As of 2024, the average hourly pay for a Social Media Manager with social media marketing skills in the Philippines is around ₱195.61. In Manila, the average hourly pay is approximately ₱194.03. Monthly salaries typically range from ₱28,000 to ₱38,000. These figures highlight the cost-effectiveness of hiring skilled social media managers from the Philippines, who deliver substantial value at competitive rates. 4. Content Marketing Specialist Content marketing is a powerful lead generation tool that helps businesses attract, engage, and convert prospects by providing valuable and relevant information. By creating high-quality content that addresses the needs and pain points of the target audience, businesses can establish trust and authority, ultimately driving more leads and sales.

7. Leased content marketing specialists in the Philippines play a vital role in executing a company's content strategy. Their specific responsibilities include: 1. Blog Writing: Crafting informative and engaging blog posts that attract organic traffic and provide value to readers. 2. Email Marketing Content Creation: Developing compelling content for email campaigns that nurture leads and encourage conversions. 3. Copywriting: Writing persuasive copy for various marketing materials, including websites, landing pages, social media posts, and advertisements. 4. Content Strategy Development: Collaborating with marketing teams to plan and implement effective content strategies. 5. SEO Optimisation: Ensuring all content is optimised for search engines to improve visibility and reach. When hiring leased content marketing staff, we look for the following skills and experience: ● Writing Proficiency: Excellent writing and editing skills with a strong command of grammar and style. ● SEO Knowledge: Understanding of SEO best practices and the ability to incorporate keywords naturally into content. ● Creativity: Ability to generate innovative ideas and create engaging content that resonates with the target audience. ● Analytical Skills: Capability to analyse content performance and make data-driven improvements. ● Experience: Proven track record of successful content marketing campaigns and familiarity with various content management systems. 5. Email Marketing Specialist Email marketing is crucial for nurturing leads and driving conversions. It allows businesses to communicate directly with prospects and customers, providing personalised content that guides them through the sales funnel.

8. Leased email marketing specialists in the Philippines are responsible for: 1. Email Campaign Management: Planning, executing, and managing email marketing campaigns to achieve business objectives. 2. Email Copywriting: Creating compelling and persuasive email content that engages recipients and prompts action. 3. A/B Testing: Conducting tests on email elements, such as subject lines and call-to-action buttons, to optimise performance and increase conversion rates. 4. List Management: Maintaining and segmenting email lists to ensure targeted and relevant communications. 5. Performance Analysis: Monitoring campaign metrics and using data insights to refine strategies and improve results. When hiring leased email marketing staff, we look for the following skills and experience: ● Email Marketing Tools Proficiency: Expertise in platforms such as Mailchimp, Constant Contact, and HubSpot. ● Copywriting Skills: Ability to write engaging and persuasive email content. ● Analytical Skills: Strong capability to analyse campaign performance and implement data-driven improvements. ● Attention to Detail: Precision in managing email lists and ensuring accurate segmentation. ● Experience: Demonstrated success in managing effective email marketing campaigns and a deep understanding of email marketing best practices. 6. Graphic Designer Skilled graphic designers are indispensable for crafting visually captivating assets that elevate a brand's online presence and engage its audience effectively. Their expertise lies in creating aesthetically pleasing designs that effectively convey messages across various digital platforms. Role and Responsibilities

9. 1. Creating Visually Appealing Graphics for Digital Campaigns: Craft engaging graphics tailored to specific digital campaigns, ensuring alignment with brand identity and objectives. 2. Designing Websites, Landing Pages, and Social Media Visuals: Develop user-centric designs for websites, landing pages, and social media platforms, enhancing user experience and driving engagement. 3. Collaborating with Content and Marketing Teams: Partner with content creators and marketers to translate messaging into visually appealing assets, maintaining consistency and cohesion across all digital channels. Benefits of Hiring in the Philippines 1. Large Pool of Talented Graphic Designers: The Philippines hosts a vast talent pool of graphic designers who deliver high-quality work at competitive rates. 2. Proficiency in Design Software and Modern Trends: Filipino graphic designers possess strong design principles, proficiency in software like Adobe Creative Suite, and a keen understanding of modern design trends. 3. Cost-Effectiveness: Hiring graphic designers in the Philippines can save businesses up to 75% compared to local hires, enabling them to scale operations efficiently. 4. Access to Outsourced Staffing Companies: Outsourced.ph and VirtualStaff.ph streamline the process of finding and managing offshore graphic design talent, simplifying hiring for businesses. Research indicates that the average monthly salary for graphic designer jobs in the Philippines ranges from ₱30,000 to ₱40,000, with over 6,600 job listings on platforms like JobStreet. Hourly rates for graphic designers on Upwork range from $22 to $70, depending on skills and experience. Manila, Cebu, and Davao are top cities for graphic designers. To collaborate effectively with remote graphic designers, businesses should use a combination of written, visual, and video channels for clear instructions and discussions. Regular and open communication ensures successful project outcomes. 7. Digital Marketing Analyst Role and Responsibilities:

10. Digital marketing analysts in the Philippines hold a pivotal role in driving digital marketing strategies forward through data-driven insights and analysis. Their duties encompass: ● Collecting and analyzing data from various digital marketing channels: These professionals meticulously monitor online marketing trends and gather data from diverse sources, including websites, social media platforms, email campaigns, and advertising channels. ● Producing reports and furnishing actionable insights for enhancement: They dissect statistics and metrics to pinpoint trends, patterns, and areas for optimization. Through comprehensive reports, they offer actionable insights to elevate digital marketing performance. ● Utilizing tools such as Google Analytics, SEMrush, etc.: Digital marketing analysts leverage an array of tools and software to collect and analyze data effectively. This includes widely-used platforms like Google Analytics, SEMrush, Moz, and others to gauge campaign performance and track key metrics. Benefits of Hiring in the Philippines: Employing digital marketing analysts in the Philippines yields several advantages: ● Analytical proficiency and meticulous attention to detail: Filipino professionals exhibit strong analytical skills and unwavering attention to detail, enabling them to dissect data and extract meaningful insights. ● Expertise in data interpretation and actionable insights: With a background in analyzing data from diverse digital marketing channels, Filipino digital marketing analysts excel in interpreting data to inform strategic decisions and drive campaign optimization. Job Market Insights: Based on recent research: ● Glassdoor records 223 vacant positions for digital marketing analysts in the Philippines as of April 2024. ● JobStreet lists 155 available digital marketing analyst roles in the Philippines as of March 2024.

11. ● Indeed.com showcases job postings mandating 1-3 years of proven experience in digital marketing, up-to-date knowledge of digital marketing trends, and proficiency in SEO, SEM, social media marketing, and web analytics. ● LinkedIn features over 1,000 digital analyst job listings in the Philippines, with 67 new jobs posted recently. Job titles include Digital Marketing Officer (Non-Life Insurance), Digital Marketing Specialist, and Digital Marketing Analyst. In summary, the Philippines presents abundant opportunities for digital marketing analysts, with a burgeoning demand for professionals adept in data analysis and strategy development across various digital marketing domains. Conclusion The Philippines emerges as a pivotal player on the global stage, offering a wealth of talent and expertise in outsourced digital marketing services. Filipino professionals possess the skills and acumen required to propel digital strategies to unprecedented heights. From SEO specialists to Digital Marketing Analysts, the Philippines boasts a diverse pool of talent capable of meeting the dynamic needs of global businesses. As enterprises navigate the complexities of the digital realm, the Philippines stands as an indispensable partner, providing cost-effective solutions and unparalleled proficiency in digital marketing. With its abundant skilled workforce and unwavering commitment to excellence, the Philippines cements its status as a premier destination for offshore digital marketing staffing, poised to shape the future of global marketing endeavors.