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A Few Lesser-Known Factors that Make the Rolex Watches So Expensive Precision in showing time, quality in making them, and high design quotient are some factors that lure people toward Rolex watches and pay a premium to own a piece. Throughout the history of watches till date, Rolex have been at the top of the list of preferences for many people. However, it is for someone who can afford a high Rolex watch price. Rolex does not charge a high price for no rhyme or reason. Ideally, as said, ‘you get what you pay for’ essentially holds for these premium watches. Consider their build quality, and you will find that these pieces can sustain practically anything thrown at them. And when you consider their other qualities and facets, such as precision in showing time, these watches leave most other brands making premium watches behind them in the race. However, quality and precision are not the only factors that people go for the Rolex. There are also a few other lesser-known facts that make these pieces so expensive. Manufacturing When it comes to manufacturing, Rolex ensures optimal quality assurance and precision. Right from sourcing the materials to build these watches to their superb craftsmanship, everything is exclusive, thereby raising the Rolex watch price. Still, even though these watches do not come cheap, these were never out of the reach of even the working professionals back in the 1960s, who looked for precision timekeeping, technical excellence, and innovative design. In fact, most people could afford a Rolex then. Change in Scenario In the 1960s to 1980s, there was no scarcity of these watches and so it did not affect the prices of these premium item too much. The distributors had a large stock to sell at a more accessible price. However, things started to change since then. A watch for about $3,000 then is now $50,000 in the secondary market. The primary factor that influenced the price more than Omega watches is more practical and focused marketing. The rise in demand for these watches among people also reduced the supply of items since making these watches take time to craft painstakingly. All these factors propelled the Rolex watch price in the secondary market, making them a luxury item or a mark of an icon today.
Utility and Luxury One more significant factor that has inflated the price of the Rolex watches even more than the Omega watches is that the makers do not focus on fashion and luxury only. They also consider the utility of the item. You may see that a Rolex watch is preferred by explorers, swimmers, celebrities, and submariners alike. This is because every single piece of Rolex is high on utility. The company puts in considerable effort and has successfully conveyed that these watches are useful and not merely luxury items. They have successfully established themselves as a brand that assures reliable timekeeping even for the adventurers of this world. CTA: Do not want to wait to own a Rolex? Visit https://www.secondmovement.com/contact to have a look at an exclusive collection. Phone: +91 11 4261 0170 WhatsApp: +91 93190 95797 Email Addresses: contactus@secondmovement.com stsm@secondmovement.com