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Influence of video name blurring onto its YouTube search result ranking - SeeZisLab

Specialists of https://seezislab.com carry out their fifth experiment, in which they want to check the legend that sounds as follows: “Influence of video name blurring onto its ranking in YouTube search results”.<br>You must admit that the problem is very important for those who create content on YouTube, and it is not so easy to solve it without assistance. The name of the video plays one of the most important parts, so everybody needs trustworthy information whether it is true that not quite exact name of the video influences its ranking. SeeZisLab Team will help you find the answer to this question.

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Influence of video name blurring onto its YouTube search result ranking - SeeZisLab

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Presentation Transcript

  1. SeeZisLab Team have decided to move beyond our four previously conducted experiments and launched a challenge against the next issue. Today, we are going to learn if it is true that use of a short name of the video containing a key word is more efficient than that containing multiple words and one key word. MYTH: If video’s name contains a key word and several accompanying words, it will get better search results against the one having a key word and lots of accompanying text.

  2. We took two virtual machines and concomitantly registered one YouTube account for each of them; at the same time one channel was created for each account and 5 pairs of video files were loaded, respectively. All videos were similar as for their timing, bitrate, resolution, title, description, and tags. They were uploaded by pairs; the only difference between them was as follows: one video contained in its name a key word and a short description, whereas the other one – a key word and a long description. Video files were uploaded on 2 channels.

  3. After that, videos’ rates were taken in YouTube search results. All videos were located together - one after another, inseparably. In order to construct graphs, we did as follows: those videos that had higher positions compared to their competitor were given 1 point, the lower ones - 0 points. The result is presented in the graph below.

  4. The experiment was carried out for two weeks; after this time can see the following results. Data of show how title’s positions changed after 2 weeks of the experiment. It indicates to the fact that names with a short title have better results in the search on YouTube.

  5. SeeZisLab Team have tested out and proved that the name of the video containing a key word and several context words gets advantage in search results against other videos with names having a key word and lots of accompanying text.

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