How to measure the reach and success of business

1. How to measure the reach and success of a business? 

2. How to measure • To confirm that a business is successful, watching the everyday business operations is not sufficient rather we need a verifiable data or metrics to exactly measure the reach and success of a business. • The success of a business can be gauged in terms of accounting with the profits or otherwise, it can be calculated in terms of the Customer Value Maximization software with the customer retention/acquisition rates.

3. How to measure.. • In this digital era, extensive portion of the success is measured with the help of a CPE or a Continuous Prediction Engine that come with a highly intuitive CVM platform. • A regular analysis on the marketing campaigns performance and how the consumers are positively responding to the conversations is essential to estimate the growth of a company or a business. • a frequent analysis is essential to determine the ROI.

4. CASE STUDY: Overview Globally, Intel has been the leader in the computer processor technologies and it has been supporting international customers with its innovative products. In fact, it is the largest company in semi-conductor chip making, in terms of revenue, technology and design capability.

5. Challenge: • Although Intel maintained perfect financial stability, it lacked in understanding the customer behavior. The company added value for its products and customers, by spreading thousands of knowledgeable articles and whitepapers, created by the veterans in multiple niches. • The company was in need of a comprehensive dashboard that transparently infers the insights about how its contents reached the audience. However, it could not measure the reach and success of their knowledge campaign.

6. Solution: Xerago was assigned to fix this issue. • By working closely with the Intel people, Xerago understood that Intel had a plethora of metrics to measure various requirements, but they were not linked. A set of significant metrics was listed and Xerago designed the intuitive dashboard templates that can carry these metrics. • Xerago created a dashboard with graphical representation that displayed the important metrics about the consumption pattern of the circulated articles/blogs, along with other key insights. • Intel team was pleased to work in the highly customizable and simple configurable reports. It allowed the stakeholders to extract information, without much effort.

7. End Result: • Regular inference obtained from the daily/weekly dashboard empowered the company to take informed decisions • Record time development of dashboard • Enhanced user engagement • Simplified User behavior analysis

8. Technologies used: • Drupal • Linux/Apache • My SQL

9. Thank You Content Credits: Xerago Customer Value Maximization Company HTTPS://WWW.XERAGO.COM • Xerago is a multi-national Customer Value Maximization company with offices in San Francisco Bay Area, Singapore, Hong Kong, Dubai, and India. Xerago works with organizations where customer revenues are spread over the lifetime of the relationship, such as Retail Banks, Insurance, Telco, Retailers, Ecommerce, Hospitality and High Technology companies, to name a few. • Xerago's mission is to help organizations drive continuous, ongoing value from their customers. We call this Customer Value Maximization. • Xerago does this by operating at the confluence of analytics, technology, and communication. Xerago operates on a Platform and a Service Delivery model. Xerago is proud to be contributing to the business growth of some of the largest brands in the world. • Meet the world's most sophisticated tool for increasing customer value and Business Solutions we offer including Best Consulting Services, Partner Solutions: IBM, ADOBE, SAS, ORACLE, and Industry Solutions.  • Learn more about Xerago