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BASIC UNDERSTANDING “SEO”

My self Mohit Thakur, I'm a BCom graduate focusing on Accounting and Computers I've developed a strong interest and passion for digital marketing.

SeoAnalyst_Mohit
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BASIC UNDERSTANDING “SEO”

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  1. UNDERSTANDING “SEO” An overview of Search Engine Optimization Created By………MOHIT THAKUR Date………5 FEB 2024

  2. What Is SEO? Meaning, Examples & How to Optimize Your Site SEO stands for Search Engine Optimization. At its core, SEO involvea set of strategies and practices aimed at enhancing a website's visibility on Search Engines like Google, Bing, or Yahoo. The primary goal is to improve the chances of your website appearing in the top search results when users enter relevant queries.

  3. Breaking Down the Meaning SEO involves a mixed approach, combining Technical, On-page, and Off-page elements to ensure a website is discovered by Search Engines and perceived as valuable and relevant to users.

  4. On-Page SEO On-pageSEO, or Search Engine Optimization, is a crucial aspect of digital marketing that focuses on optimizing individual/own web pages to rank higher in search engine results. Here's a guide on how to implement On-Page SEO effectively: • Write unique, helpful content • Place target keywords strategically • Write keyword-rich title tags • Write click-worthy meta descriptions • Use headings and subheadings • Optimize URLs • Add internal links • Add external links • Include and optimize images

  5. TechnicalSEO Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.Technical SEO can greatly impact a website’s performance on Google.If pages on your site are not accessible to search engines, they won’t appear or rank in search results—no matter how valuable your content is. • Submitting your sitemap to Google • Creating an SEO-friendly site structure • Improving your website’s speed • Making your website mobile-friendly • Finding and fixing duplicate content issues • To be continued…….

  6. UnderstandingCrawling The first step in optimizing your site for technical SEO is making sure search engines can effectively crawl it.Crawling is an essential component of How Search Engines Work.

  7. UnderstandingIndexing Once search engines crawl your pages, they then try to analyze and understand the content of those pages. And then the search engine stores those pieces of content in its search index—a huge database containing billions of web pages.The pages of your site must be indexed by search engines to appear in search results.

  8. Technical SEO Best Practices But if you want your website to be fully optimized for technical SEO, consider these additional best practices. • Use HTTPS • Improve Your Page Speed • Ensure Your Website Is Mobile-Friendly • Implement Structured Data • Find & Fix Duplicate Content Issues • Find & Fix Broken Pages • Optimize for Core Web Vitals • Use Hreflang for Content in Multiple Languages • Stay On Top of Technical SEO Issues

  9. What Is Off-Page SEO? Off-page SEO is like making friends and building a good reputation for your website outside of your pages. It involves things like getting other websites to link to yours, being active on social media, and having people talk positively about your site on the internet. • Link Building • Content Marketing • Local SEO (GMB and Citations) • Reviews • Events

  10. THANKS FOR WATCHING Date………5 FEB 2024

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