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How social media influences purchasing decisions

How social media influences purchasing decisions

SeoCustomer
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How social media influences purchasing decisions

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  1. 20 Stats About How Social Media Influences Purchasing Decisions

  2. If you need to prove how social media influences purchasing decisions to your boss, upper management, customers or even your mother, here are 20 stats on the subject. Or…

  3. Consumers are 71% more likely to make a purchase based on social media referrals Hubspot Social media referrals www.SeoCustomer.com

  4. Social networks influence nearly 50% of all IT decision makers LinkedIn Social networks influence www.SeoCustomer.com

  5. Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service SproutSocial Twitter to Recommend www.SeoCustomer.com

  6. Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics Mashable Twitter #1 www.SeoCustomer.com

  7. 15,100,000 consumers go to social media channels before making purchase decisions Knowledge networks 15 mio consumers www.SeoCustomer.com

  8. 49% of consumers use Facebook to search for restaurants Mashable Search for Restaurants www.SeoCustomer.com

  9. 74% of consumers rely on social networks to guide purchase decisions SproutSocial Guide purchase decisions www.SeoCustomer.com

  10. 58% of Facebook users expect offers, events or promotions when they become fans Hubspot Expect offers www.SeoCustomer.com

  11. Facebook is the most effective platform to get consumers talking about products SproutSocial Get the talk going www.SeoCustomer.com

  12. Facebook is the #1 online channel for influencing the purchase of baby products Mashable Purchase of baby products www.SeoCustomer.com

  13. 79% of consumers like a Facebook company page because it offers discounts and incentives Forbes Offers discounts and incentives www.SeoCustomer.com

  14. 44% of automotive consumers conduct research on forums Mashable Research on forums www.SeoCustomer.com

  15. 38,000,000 13 to 80 year olds in the U.S. said their purchasing decisions were influenced by social media Knowledge networks Influenced by social media www.SeoCustomer.com

  16. 81% of US respondents indicated that friends' social media posts directly influenced their purchase decision Forbes Directly influenced www.SeoCustomer.com

  17. As of June 2011, there were 213,000,000 fans of Facebook Pages Mashable Facebook pages www.SeoCustomer.com

  18. 32.5% of women say they're influenced by special offers on Facebook vs 29% on Twitter Business2Community Special offers www.SeoCustomer.com

  19. 78% of respondents said that companies' social media posts impact their purchases Forbes Social media posts www.SeoCustomer.com

  20. Moms are 45% more likely than other women to say they made a purchase from a recommendation on social MarketingProfs Moms www.SeoCustomer.com

  21. 70% of active online adult social networkers shop online, 12% more likely than the average adult internet user Nielsen Active online www.SeoCustomer.com

  22. 44% of social media savvy women said their trusted/favorite blogger influences their purchasing decision Business2Community Blogger influences www.SeoCustomer.com

  23. Henrik Sandberg www.SeoCustomer.com

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