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Drawing upon 15 years’ experience making serious learning and assessment games for external customers, the presenter will discuss common mistakes organizations have made (or allowed their developers to make) in the procurement, design, development, and employment of serious games. Strategies for overcoming these issues will be shared to prepare stakeholders to lead successful serious game initiatives. The presentation will conclude with a discussion session where attendees will be encouraged to share their questions and experiences related to serious game efforts.
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Jenn McNamara VP Serious Games
Custom serious game for client Developed by a game creation partner Highlights across all phases of a project Driven by MY observations and experiences http://www.experimentswithsuccess.com
Procurement Design Development Employment PreSolicit / RFP PreSolicit / RFP Kickoff Kickoff Design Design Develop Develop Test Test Deliver Deliver
Justification Requirements Solicitation / Bid process
They provide real experiences They reach millennials They sound cool Justification
37 33 Justification 2017 ESA Essential Facts
Justification 2017 ESA Essential Facts
They are cool, but why? Learning and assessment with: ◦ Engagement ◦ Repeated practice ◦ Record of behavior ◦ Authentic experience and environments ◦ Sense of organizational loyalty Requirements
During pre-procurement many have input: ◦ Management ◦ Customers (Internal or External) ◦ Information Technology ◦ Human Resources ◦ Training and development ◦ Marketing More perspectives are great More requirements, not always Requirements
Visual quality ≠ training fidelity Platform capabilities should meet needs Integration must be supportable Accessibility Ensure your budget supports requirements Focus on the need and desired outcomes Requirements
Must be in line with needs / expectations Secret to getting a top developer Requirements http://lifevesting.com
What are you really buying? Goal is to select a team ◦ You can trust ◦ Feel comfortable working with ◦ Can minimize the risks Share fixed budgets, timeframes, or scope *Similar idea for general software development in Finding a Partner to Trust: The Agile RFP, by Peter Stevens Solicitation
Talk to bidders Incorporate orals Ask about process and products Define resources Ask what is expected of you Support required integration Ongoing maintenance / help desk Provide “big picture” Solicitation
SERIOUS SERIOUS GAMES MARKET GAMES MARKET Look for entertainment + serious experience Solicitation
Don’t offer follow on discussion Solicitation
Kickoff Analysis Iteration Artifacts Evolution
Developer and customer are a team Customer provides dedicated resources Clearly define roles and responsibilities Kickoff
High level definition of problem Separate management and design meetings Mutually agree upon schedules Define approval and change process Kickoff
Where? Tech? Hosting? Integration? Accommodations? Data collection? Data use? Feedback? Analysis
Speak up now – the longer you are silent, the more costly the change will be Iteration
Set expectations Artifacts
Iterative cycles Testing support
Iterative cycles http://www.alleninteractions.com
Iterative cycles http://www.strategydriven.com
Playability / usability – representative users Content - SMEs Quality assurance - developer System / device compatibility - joint Integration – joint if organization manages access / servers / systems Testing
Pilot/soft launch Push with a marketing campaign Support other vendors or internal cost centers Have a plan for the data produced Plan for maintenance ◦ Content ◦ Technology Launch & Beyond
Jenn McNamara jmcnamara@breakawayltd.com 610 420 8812