How Branded Hashtags Can Boost Engagement?

1. How Branded Hashtags Can Boost Engagement? Introduction Brand awareness can turn around any business and help it grow organically by building a relationship of trust with the customers. Social media marketing has proved to be an effective tool in building brand awareness over the last few years. To use this tool to its fullest, branded hashtags have played an integral role. But what are branded hashtags? Almost every business using social media for their marketing strategy knows what hashtags are and how they enhance reach tremendously. As the name suggests, branded hashtags are unique to any business and help in spreading the name of the brand on social platforms. These hashtags can be ones focused on the brand name, but also on the specific products, campaigns, announcements, and contests that the brand launches throughout its operation. Social media agencies in Kolkata are now suggesting businesses use not only industry- specific or niche-specific hashtags but also ones specifically for their brand to track engagement easily and understand if their marketing strategies are working for growth. Here are some ways in which branded hashtags can prove to be beneficial for any business. Create Buzz With branded hashtags, you can get people talking about your campaigns, new projects, and even existing products. On the other hand, using their brand name can help new businesses that want people to recognize their brand. Having a catchy hashtag can be a good idea to promote your campaigns and products. Other ways suggested by top branding agencies in Kolkata is to keep the hashtag simple so that people can remember it easily and it helps the hashtag to turn up more in people’s conversations. Using short hashtags that are easy to adapt for most people is a great idea to create a buzz with your marketing strategy. More and more people participate and spread the word to create a greater pool of people seeing your posts. Track Engagement As mentioned earlier, social media platforms like Instagram, Facebook, and LinkedIn have tools that allow you to track the activity of each post. If you are looking for the growth of your business account, it is a huge possibility that you are tracking the analytics regularly.

2. If you use branded hashtags, it becomes easier to track which hashtags are helping your page and which are not. But analytics can be intimidating, and it is always a good idea to get professionals to help you with it. Today, however, several online branding agencies in Kolkata can help you understand how you can implement the right hashtags in your marketing strategies and avoid making mistakes. Eliminate Competition Anyone who uses social media for their business is aware of the intense competition that each page faces to reach a new audience. Marketing strategies can help you but they cannot save you from the steep race to popularity. With branded hashtags, you can be sure of one thing and that is the lack of competition. They remain unique to your company and thus there is no chance of overuse of the hashtag because other companies cannot utilize it. Publicize Competitions, Discounts, Announcements When you are bringing out new offers and opportunities for consumers, it becomes necessary to promote these events. Without adequate promotion, the posts do not reach a large audience, defeating the purpose of these events. With branded hashtags, your posts reach your target audience, as in people who are interested in your brand thus making these events a success. An important way to make these hashtags successful is to encourage audience interaction which will keep your posts active. Today, there are several branding companies in Kolkata like Adware Communications that can help you organize these competitions and even come up with ideas for social media marketing. These companies, with their knowledge, can help you increase organic reach considerably. Bottom Line Branded hashtags can be a little tricky to understand right at the beginning. But with some trial and error, things start looking simple. Any company’s marketing strategy should have these hashtags as part of the tools that help enhance their reach so that the company can gather and track organic reach. Several social media marketing services in Kolkata can help you with building a strong marketing strategy. Adware Communications is a trustworthy company that can turn any social media page into a highly converting one. With their help, you can use hashtags to their fullest potential. Adware, with its efficient services, provides branding solutions to companies by identifying the challenges hindering a company’s reach.