Digital Marketing is Not About Keywords and Campaigns - What Do You Need to Know?

1. Digital Marketing is Not About Keywords and Campaigns – What Do You Need to Know To compete with the millions of successful brands and companies already in the market, you must go the extra mile, and look beyond the popular belief that the world of digital marketing revolves exclusively around keywords and campaigns. There is so much more to digital marketing than just these two aspects, that make it a powerful weapon for success. If you are looking to digitally market your new start-up, here’s what you need to know to have an edge over your competitors: Display Advertising Every kind of graphic or video ad that you come across while browsing the web, qualifies as a form of display advertising. When it comes to this kind of advertisement, Google Display Network or GDN is one platform you can blindly trust. Visually engaging awareness campaigns with smart targeting are a tried- and-tested recipe for increased sales nowadays. Specific pages can also be targeted with ads. It is, thus, obvious that display advertising is one of the most effective and hassle-free ways to digitally market your new start-up.

2. Conversion rate optimization Every startup company’s website should have some action for a user to fulfil. For example, filling out a form, purchasing something or even if it is subscribing, the idea is to keep your users engaged. Conversion rate optimization is the art of transforming the passive visitors of your website into active ones. One cannot ask for anything more than conversion rate optimization when it comes to maximizing a company’s web traffic. Along with this, it also acts as a catalyst in amplifying the digital presence and relevance of your company. The monumental task of keeping users engaged in your website is resolved easily with the aid of conversion rate optimization. Online PR Online PR has become the lifeblood of digital marketing in recent times. Every start-up, regardless of its magnitude, needs to have a unique and innovative storyline and there comes the role of digital PR into play. A good PR agency will most certainly send your story to bloggers and relevant media houses which will increase the chances of your start-up getting exposure and recognition on a large scale. If you are aiming for a proper digital marketing scheme, you ought to invest time and efforts in brainstorming new and innovative ideas for press releases. There is no point having a PR campaign without a proper press release. The key here is to stay relevant and that can only be achieved by strong online PR. Search Marketing Search Marketing is a brilliant option when it comes to sales leads. You have to make sure that your search marketing campaigns are properly managed and well-designed. This will definitely help you achieve relevant traffic and sales. You are not going to run out of options easily, when it comes to search engines. You can invest either in paid ads or natural search with SEO. And, if you have the funds for both, you have the best of both worlds. All in all, search marketing is a surefire way to boost your sales. One cannot completely dismiss the importance of keywords and campaigns in digital marketing, however, you need to tap into various other creative and innovative avenues to successfully make a mark on the digital world with your start-up.