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Indian Palate: Changing Food Habits & Consumer Behavior Raghav Gupta President, Technopak Advisors 29 July 2009

Indian Palate: Changing Food Habits & Consumer Behavior Raghav Gupta President, Technopak Advisors 29 July 2009. Evolving Indian Consumer. Lifestyle & Aspiration Cheese, Wine, Gourmet Food, etc. Convenience & Time Saving RTE, RTC, Purees, etc. . Basic Nutrition

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Indian Palate: Changing Food Habits & Consumer Behavior Raghav Gupta President, Technopak Advisors 29 July 2009

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  1. Indian Palate: Changing Food Habits & Consumer Behavior Raghav GuptaPresident, Technopak Advisors29 July 2009

  2. Evolving Indian Consumer

  3. Lifestyle & Aspiration Cheese, Wine, Gourmet Food, etc. Convenience & Time Saving RTE, RTC, Purees, etc. Basic Nutrition Fortified Atta, Iodized Salt, etc. Wholesome Nutrition Milk, Juices, Meats, etc. Food Inflation Protection Frozen Fruits & Vegetables, Juices The Indian Consumer’s Needs from Processed Food 1 > INR 10.0 Lacs 2 INR 5.0 – 10.0 Lacs 3 INR 2.0 – 5.0 Lacs 4 INR 0.5 – 2.0 Lacs 5 < INR 0.5 Lacs Annual Household Income No. of Households Need from Processed Food

  4. The Indian Consumer’s Changing Spending Patterns Changing consumer behaviour is catalyzing change in spending patterns, freeing up income for discretionary expenditure 2008 2013

  5. A More Evolved Consumer, at the Upper Income Strata 2003 2008 2013 The Age of Altered Mindsets The Age of Consumption The Age of Maturity Phase II: Status Phase I: Necessity Phase III: Necessity Approach towards Packaged Goods Affluence

  6. Emerging Trends

  7. Shift to ThriftRedefining Value

  8. Small WondersSmall Perk Me Up Products

  9. ‘Mummy ka Magic’ Stays Intact

  10. Eating ‘Out’ at Home Evolving Home Delivery Model

  11. Taste Bhi, Health Bhi A very strong co-relation

  12. Food On The Go Instant Pick Me Up

  13. Eco ConsciousA light shade of green Eco Conscious

  14. Food As Discovery More Experimenting

  15. The Food ‘Connect’ Use of Social Media

  16. POP will remain SupremeThe final test

  17. What does this mean for food companies? • Deepen Understanding of Consumer • Offer Greater Value • Offer Convenience • Move to a Dialogue, as opposed to a Monologue • Product & Packaging Innovation • POP Emphasis

  18. Thank You!raghav.gupta@technopak.com+91 99585 22993www.technopak.com

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