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Interview Objectives

Interview Objectives. Identify methods for an effective interview before, during, and after questioning by a reporter Acknowledge the cues and nonverbal communication that body language conveys. Interview Situations. Print versus broadcast General versus investigative

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Interview Objectives

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  1. Interview Objectives • Identify methods for an effective interview before, during, and after questioning by a reporter • Acknowledge the cues and nonverbal communication that body language conveys

  2. Interview Situations • Print versus broadcast • General versus investigative • Ambush versus prearranged • Office versus on-site

  3. Interview Tips • Remain calm, cool and collected • Stay in control • You are your organization’s representative • Respond honestly

  4. Live Interviews • While conducting live TV/radio interviews: • Responses are instantly transmitted • Choose words carefully • Stay calm • Maintain eye contact • Keep answers brief

  5. General Interview Tips • Be prepared! • Chat with reporter before interview • Understand the topic or question before responding • Stop, listen, think before you respond • If you don’t understand the question or know the answer, say so • Answer the question

  6. General Interview Tips • NEVER tell reporter: no comment • Barrier-building • Evasive • Confirms supposition • Disrespects reporter • Tougher questions result • Sways public opinion away • Instead, say: I’ll get back to you.

  7. General Interview Tips • Open-ended questions • Listen and plan answers around you key messages • Speculation • Return to facts/NEVER speculate • Request for opinion • Return to facts • Inquiries about other agencies • Defer • Technical Jargon • Define all technical terms, acronyms & jargon

  8. Body Language • Body language tells an audience more than you realize. • What you’re feeling • What you’re saying • Verbal vs. Non-Verbal • Words we use = 7% • Tone of voice = 38% • Expressions/Gestures = 55%

  9. On-Camera Interview Tips What are some ways you can appear calm and confident while being interviewed?

  10. Crisis Response Message • Message Triangle • State what happened • Present it’s impact • Tell them what you are doing about it

  11. Summary • Plan what you want say before the interview • Develop key messages • Practice your delivery and transitions with someone else • Know your media

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