1 / 15

Digital Marketing Training Institute in India

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We provide<br><a href="https://nidmindia.com/">Digital Marketing Training Institute in India </a>

Shivaji7
Download Presentation

Digital Marketing Training Institute in India

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Rise Of Voice Search www.nidmindia.com

  2. Introduction Of • Voice Search • Voice search has revolutionized the way we interact with technology, and its impact on digital marketing is undeniable. With the rise of voice assistants like Siri, Google Assistant, and Alexa, consumers are increasingly using voice search to find products, services, and information online. In this introduction, we'll explore the basics of voice search digital marketing and its significance for businesses

  3. About • How it works? • Voice search refers to using voice commands to conduct searches on the internet or digital assistants like Siri, Alexa or Google Assistant. Instead of typing queries, users speak their search terms aloud • Voice search uses speech recognition technology to convert the spoken words into text that can be processed by a search engine. Natural language processing is then used to understand the intent behind the query

  4. Our Values • Conversational queries • Increasing popularity • Voice searches tend to be more conversational and use natural language compared to typed searches. queries are often in question form like "Where is the nearest Italian restaurant? • The rise of smart speakers, virtual assistants and voice interfaces on mobile devices has driven rapid growth in voice search usage in recent years. Around 20% of google mobile queries are voice searches

  5. 01 • 02 • 03 • Our Goals • As voice recognition accuracy improves and voice interfaces become more ubiquitous, usage of voice search is projected to continue growing rapidly in the coming years • Voice assistants will be able to understand natural language nuances, context, and searcher intent more effectively, leading to more accurate and helpful responses • Many voice searches have a local intent, looking for nearby businesses, restaurants, services etc. Voice is also heavily used for searches on-the-move • Voice search will likely expand beyond smartphones and speakers, becoming commonplace in cars, wearables, appliances, and other smart devices

  6. Key Statistics • 70% of millennials use voice assistants, making it crucial for marketers to cater to this demographic • 80% of voice searches are done with local intent, making it essential for businesses to optimize their local SEO

  7. Types of Voice Search • Voice search optimization (VSO) 2.Local SEO and voice search 3.Featured snippets and voice search 4.Voice-enabled advertising 5.Conversational marketing 6.Voice user experience (VUX)

  8. Voice search optimization • Just like traditional SEO, voice search optimization involves optimizing content and websites to rank better in voice search results. • This includes using natural language and conversational phrases, as well as structuring content in a way that answers common voice search queries directly. • Businesses need to focus on long-tail keywords and question-based phrases that mimic how people speak when making voice searches.

  9. Local SEO and voice search • Voice search is often used for local queries, such as finding nearby businesses, services, or directions. • Optimizing for local SEO by claiming and optimizing business listings on Google My Business, Bing Places, and other directories can improve visibility in voice search results for local queries

  10. Featured snippets and voice search • Google's featured snippets, which appear at the top of search results, are often used to provide answers to voice search queries. • Optimizing content to appear as a featured snippet can increase visibility and traffic from voice searches.

  11. Voice-enabled advertising • Platforms like Google and Amazon offer voice-enabled advertising opportunities, allowing businesses to reach users through voice assistants and smart speakers. • This includes audio ads, sponsored voice search results, and voice-enabled product listing ads. Aaron Loeb • Chief Executive Officer

  12. Conversational marketing • VOICE SEARCH PAVES THE WAY FOR MORE CONVERSATIONAL AND PERSONALIZED MARKETING EXPERIENCES. • BUSINESSES CAN USE CHATBOTS, VIRTUAL ASSISTANTS, AND CONVERSATIONAL AI TO ENGAGE WITH CUSTOMERS THROUGH VOICE INTERACTIONS, PROVIDING PERSONALIZED RECOMMENDATIONS, AND ANSWERING QUERIES.

  13. Voice user experience (VUX) As voice interactions become more prevalent, businesses need to consider the voice user experience (VUX) and design their digital experiences, including websites and apps, to be voice-friendly and optimized for voice navigation

  14. CONCLUSION Voice search digital marketing is a rapidly evolving field that requires businesses to adapt their strategies to accommodate the changing way people interact with technology. By understanding the importance of voice search and optimizing your website and content for natural language, long-tail keywords, and local SEO, you can improve your online visibility, increase conversions, and stay ahead of the competition

  15. Thank's For Watching • Connect with us. • +91 9611361147 • www.nidmindia.com

More Related