Reason to do marketing analytics certification

2. CONTENT • COURSE DESCRIPTION • Become more proactive and effective • Personalize your marketing and customer engagement • Sharpen social media strategies • Real-time engagement of your customers • Visualizing success • Analysing the present • Forecasting and determining the future

3. COURSE DESCRIPTION • Marketing Analytics Certification teaches you the collection and analysis of data, the interpretation and application of that data, which is an essential and invaluable tool. The sales gain from the marketing strategies are as priceless. • The first step of marketing is to understand what you have in your database, and what it means to you. If you don't get that, then you're selling in the dark. Marketing Analytics Certification will help you learn the deep marketing analytics depths and allow you to build and execute the right strategies.

4. Become more proactive and effective Marketing analytics help companies identify and predict market and consumer behaviors and proactively react. Marketing analysis involves tools that perform data or statistical mining methods that allow you to score and build analytical and predictive models based on variable combinations.

5. Personalize your marketing and customer engagement Learning about marketing analytics allows organizations to explore how clients' behavior in defined segments is different. This also helps to estimate the likelihood of the consumer responding to various offers. It helps them to customize the content, pacing, and distribution method of deals to fit consumer preferences.

6. Sharpen social media strategies Understanding more and new methods for coping with social media is imperative for your company. Social media analytics provides companies with a genuine external viewpoint that helps to recognize influencers and appreciate consumer interest. You can personalize consumer experiences that are important for your company and organization by sharpening the social media strategies.

7. Real-time engagement of your customers The important thing for your company is real-time interaction of your customers. Marketing analytics helps you learn the skills to make decisions in real time. This shows you how to blend knowledge with agility so it gives a competitive advantage with a customer for in-person , online or even on the web.

8. Visualizing success Marketing analytics facilitates the visualization of the data such that it puts analytics within reach of non-technical marketers and thus enables communication, decision-making and collaboration to become ultimately more competent and effective.

9. Analysing the present To get the plans correct and act on them accordingly, it's important to consider the current market. But what if you are not in a position to determine the current market? This is where you are helped by marketing analytics. It helps you to ascertain how your marketing campaigns are actually working.

10. Forecasting and determining the future Marketing analytics will not only help you analyze the current market but will also help you forecast the future. It can provide data-driven forecasts which can be used to influence the future.