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Buying Tips For Your Custom Shirts

Need to buy custom shirts? Or promotional shirts for your company? Read these tips before buying anything!

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Buying Tips For Your Custom Shirts

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  1. buying tips for your CUSTOM SHIRTS Presented by Shoplet Promos

  2. Want promotional t-shirts? • Answer these questions before moving forward!

  3. Questions to ask… • Who is your recipient? • What is your budget? • What type of shirt should I buy? • Fabric? Color? Sizes? AM I FORGETTING ANYTHING?

  4. Target Market • What type of shirt does your market wear? • Certain demographics don’t wear custom polo shirts no matter how they look • It may dilute your brand and confuse consumers if you are targeting that demographic • Are you targeting athletes? They may be interested in custom active wear

  5. Target Market • Are your employees going to be the recipients of this promotional product? • Popular way to promote team unity and to appear more credible to customers

  6. Target Market • Who will wear your shirt? • Interested in fashion? • Athletes? • Young professionals? • Employees? • Important to know, they may require different styles of T-Shirts

  7. Budget and Goals • What is your overall budget? • What are your goals?

  8. Budget • With literally hundreds of promotional shirt options, your budget is KEY • Being cost effective (ex. Fruit of The Loom Heavy Cotton T-Shirt) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions • High quality Custom Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

  9. Goals • Quality vs. Quantity • Higher reach? Want as many people to recognize your logo as possible? Go for Quantity • Increase brand loyalty? Impress at a Trade Show? Go for Quality • The correct answer: it depends and it’s most likely a combination of both strategies VS.

  10. Styles • The fun part! • Choosing what style to purchase! • Fabric Type • Colors • Sizes • Extras?

  11. Type? • Custom Promotional Tees • Cost effective, main purpose is to show off logo, little emphasis on high quality material • Fashion T-Shirts • Extra soft feel, special cuts, cool pattern and colors – will leave lasting impression on consumer • Custom Athletic Shirts • Moisture wicking, get ready to suit up and start that race, dynamic designs

  12. Colors • Unlike a clothing line, you can’t offer many different color options • Does it compliment your logo design? • Does it fit within your brand colors?

  13. Sizes • If you don’t know exact sizes, choose a nice distribution of sizes • XS to XXXL

  14. Variety • Don’t forget to get Men’s, Women’s and Youth T-Shirts if applicable!

  15. Overview • 3 Things To Focus On • Who is your recipient? • TARGET MARKET • WHAT DO THEY WANT • What is your budget? • QUALITY vs. QUANTITY • RIGHT BALANCE • What style should you buy? • FABRICS, COLORS, SIZES

  16. Presented by Shoplet Promos For all your promotional product needs!

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