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The Truth About Promotional Products

Ever wondered if promotional products were actually useful? Are you interested in buying promotional products and want more information? Find some useful information on the subject here!

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The Truth About Promotional Products

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  1. The Truth About Promotional Products Do they work? http://www.shopletpromos.com/ Shoplet_Promos Shoplet.Promos

  2. Are they used often by successful companies? • Do consumers enjoy them? • Most importantly… ARE THEY EFFECTIVE? Three Important Questions

  3. 80% of ALL consumers owned a Promotional Product in the past year • 2011 – Promotional Product sales totaled over $17 BILLION • These sales include over 20 categories of customizable products Are Promotional Products Used Often?

  4. Are Promotional Products Used Often?

  5. Industry Sales Volume in Billions Industry Stats

  6. 83% of consumers enjoy receiving promotional items • 60% of recipients of promotional items keep them for at least one year • 48% want more! How Do Consumers Feel About Promotional Products?

  7. Businesses use them frequently • Consumers really enjoy them but... • BUT ARE THEY EFFECTIVE? What We Know:

  8. Promotional shirts, promotional hats, promotional bags Some Statistics…

  9. Other Advertising Tools

  10. 87% remember the advertiser after wearing their product • 76% could recall product, company, and message • 42% had a MORE favorable impression after receiving promotional product Recall, Recognition, Sales

  11. 62% have done business with advertiser after receiving promotional product • 24% of those that hadn’t done business yet claim they are more likely to do business in the future Recall, Recognition, Sales

  12. Promotional Products is a giant industry • Most consumers LOVE promotional items • They significantly help recognition and recall • They help generate sales Promotional Product Overview

  13. http://www.ppai.org • http://www.asicentral.com Sources

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