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Search Engine Optimization - School Of Internet Marketing

School of Internet Marketing is the best training institute for learning digital marketing course in Pune as they provide theory and practical knowledge to their students.

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Search Engine Optimization - School Of Internet Marketing

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  1. Digital marketing Digital marketing

  2. Search engine Search engine optimization optimization IT IS A SOFTWARE SYSTEM DESIGNED TO SEARCH OUT THE INFORMATION FROM WORLD WIDE WEB ACCORDING TO THE USER’S QUERY. EXAMPLES – GOOGLE, YAHOO, BING , BAIDU, YANDEX, DUCK DUCK GO, ASK ME ETC.

  3. How search engine works How search engine works: Search engine works in three methods; 1.Crawling: Developers create a website and then live it on internet. Then crawler/spider/bots searching and scanning a website 2. Indexing : search engine indexing is the collecting and storing of website to data base center of search engine. a 3.Ranking : The search engine ranking of a website refers to it’s spot on search engine result page. And based on their quality of content

  4. Techniques of SEO Techniques of SEO White Hat SEO Black Hat SEO. 1.White Hat SEO : It is the body of approved search engine optimization tactics designed to increase a website’s position on a SERP organically. 2.Black Hat SEO : It is a practice against search engine guidelines used to get a site higher in ranking on SERP.

  5. Website Website Website Is simply collection of webpages of codes , codes that describe the layout , format, content on a page .i.e website is collection of coding, content and images. To live website on internet we need to purchase Domain and Hosting. Domain: It is simply name of website/company. The unique name appears after www in website. Hosting: It is a space allocated on a server for a website to store it’s files

  6. Keyword Keyword “Any query searched in search engine search box is known as keyword.” Types of keyword: Generic keyword Short tail keyword Long tail keyword Seasonal keyword.

  7. Types of SEO Types of SEO On page Optimization. Off page Optimization.

  8. Meta Tag Optimization Meta Tag Optimization 1.Title Tag : It is appears at the top area of web browser and as the first In SERP. Character limit is 60-70 character including space 2.Description tag: It appears as a second line in the search engine result pages. Limit of characters should be in between 160-17 including spaces.

  9. Image optimization Image optimization 1.Alt Tag : It is also known as “Attribute tag" Alt="image name" 2.Image Compress Best tools for image optimization are; 1.optimzilla 2.pingdom

  10. Creating/uploading Robots.txt File Creating/uploading Robots.txt File Robots.txt file is a plain text file. A Robots.txt file consist of one or more rules. Each rule blocks or allows access for a given crawler to a specified file path. e.g 1.user-agent: googlebot Disallow : / 2.user-agent: googlebot Disallow:/privacy-policy

  11. Robot Meta Tag Robot Meta Tag A robot meta tag, also known as robot tag, is a piece of HTML code that’s placed in the head section of pages and it used to control how search engines crawl and index the URL. <meta name=”robots”content=”noindex/no follow/>

  12. C Creating and uploading reating and uploadingsitemap sitemap Sitemap: A sitemap is a list of pages of a website accessible to the crawler or user. .XML sitemap: XML refers to the markup language also known as the code that makes a sitemap.XML sitemaps are usually made for search engine bots 2.HTML sitemap: An HTML sitemap is of hypertext format so it is enable to users to find a page on your site that they are looking for.

  13. Content Optimization Content Optimization ❑ Content is the only king of digital marketing. ❑ Your content should be quality content. ❑ Include keywords in your content. ❑ Content should be at least 700 in a webpage ❑ Also apply some SEO techniques. There are two tools are used for content optimization ; 1.Grammarly-To Cheak grammar of content. 2.Plagiarism-To Cheak weather content is copied or not

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