Automotive Embedded Systems Market Analysis | CMI

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2. AUTOMOTIVE EMBEDDED SYSTEMS MARKET ANALYSIS • Automotive Embedded Systems Market Report, by Product Type (Embedded Hardware and Embedded Software), by Component (Sensors, Microcontroller Unit (MCU), Transceivers, and Integrated Circuits), by Vehicle Type (Internal Combustion Engines (Diesel and Gasoline Vehicles) and Electric Vehicles (BEV, HEV, and PHEV)), by Application (Electrical and Electronics, Infotainment and Telematics, Powertrain and Chassis, and Advanced Driver Assistance Systems), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis 2019 - 2027

3. Market Drivers • Among product type, embedded software segment is expected to exhibit a significant CAGR over the forecast period due to deployment of these in emerging telematic products and in-vehicle infotainment systems. Tire pressure monitoring systems, airbags, anti-lock braking system, satellite radio, telematics, and emission control among others are some of the prominent applications that require incorporation of an embedded system for their operations. For instance, embedded airbag system is a battery operated system that works on commands generated by the microcontroller during collision, to trigger the airbag system. • Among vehicle type, electric vehicles segment is expected to exhibit high growth rate over the forecast period. This is attributed to lack of conventional fuels, exhaust gas emissions, and rising trend of electric vehicles. For instance, in 2013, the European Union set its own emission standards. EU Regulation No 443/2009 set an average target of 130 grams/kilometer CO2 emission for new passenger cars. A target of 95 grams/kilometer CO2 emission will be applicable from 2021.

4. Market Restraint • Furthermore, these electronic systems require high power supply for functioning and are very complicated to design. Moreover, these electronic systems require complex level of software algorithms, which indirectly results in high battery power utilization. These factors are expected to hinder the market growth over the forecast period. However, their impact is expected to remain medium to low over the forecast period.

5. Figure 1. Global Automotive Embedded System Market Drivers

6. Market Opportunities • Increasing demand for advanced safety, comfort, and convenience systems is expected to fuel growth of the market Strict regulations concerning antilock braking systems (ABS), electronic brake-force distribution (EBD), tire pressure management systems (TPMS), and airbags across the globe to enhance user safety has fueled deployment of embedded systems in automotive industry. In 2008, the U.S. Congress Transportation Recall Enhancement, Accountability and Documentation (TREAD) Act mandated the deployment of appropriate tire pressure monitoring system (TPMS) technology in all passenger vehicles to improve driver and passenger safety with the use of dashboard warning system. According to the TREAD Act (as of November 1, 2012), the European Union mandated TPMS in every passenger car models. The U.S. Highway Safety Act of 1991 made airbags and ABS feature mandatory in all passenger cars. Embedded technology in these systems are required for efficient operation and this is expected to fuel growth of the Automotive Embedded Systems Market.

7. Figure 2. Global Automotive Embedded System Market Share (%), by Region (2017 & 2027)

8. Emergence of autonomous vehicles is another factor supporting growth of the global automotive embedded system market Advent of autonomous vehicles is a growth opportunity for key players in the global automotive embedded systems market. According to coherent market insights, the global autonomous vehicle sales is expected to exceed 32.6 million units in 2040, exhibiting a CAGR of 43% between 2019 and 2030. Key players in this industry such as Ford, Mercedes, and Tesla are involved in the development and manufacturing of autonomous vehicles. According to Coherent Market Insights’ analysis, the sales of autonomous vehicles in China and the U.S. is expected to reach around 5.75 million and 4.52 million by 2035.

9. Asia Pacific is the fastest growing region in the global automotive embedded systems market. China and India are expected to be the leading markets in Asia Pacific region. According to the Organization Internationale des Constructeurs d'Automobiles (OICA), in 2018, total sales of vehicles in China was 28,080,577 units, which contributes to 29.5% of the global sales. This drives growth of the global automotive embedded systems market.

10. Key Players • Major players operating in the global automotive embedded systems market include Robert Bosch GmbH, Panasonic Corporation, Toshiba, Continental AG, Denso Corporation, Mitsubishi Electric Corporation, Delphi Automotive LLP, Texas Instruments Incorporated, Infineon Technologies AG, Harman International, NXP Semiconductors N.V., and Johnson Electric.

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