Automotive Motors Market Analysis | CMI

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2. AUTOMOTIVE MOTORS MARKET ANALYSIS • Automotive Motors Market By Product Type (Direct Current Brushed Motors, Direct Current Brushless Motors, and Stepper Motors), by Application (Performance Motors, Comfort Motors, and Safety Motors), by Vehicle Type (Passenger Cars, Two/Three Wheelers, and Commercial Vehicles), by Commercial Vehicles (Light Commercial Vehicles and Heavy Commercial vehicles), by Electric Vehicle Type ( Plug-in Hybrid Electric Vehicle, Hybrid Electric Vehicle, and Battery Electric Vehicle) and by Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis 2019 – 2027 • Motors are an integral part of vehicle components such as seat cooling fans, engine cooling fans, power steering motors, battery cooling fans, and power window motors.

3. Market Drivers • Growing consumer inclination towards such advanced features in vehicles, is creating a conducive environment for growth of the automotive motor market. Moreover, increasing sales volume of vehicles is expected to augment the market growth. According to Organisation Internationale des Constructeurs d'Automobiles, in 2018, the production of passenger cars was around 75 % of the total vehicle production worldwide. • Furthermore, growing adoption of electric vehicles is expected to drive growth of the Automotive Motor Market. In emerging economics such as India and China, electric vehicles are steadily becoming popular as an alternative to conventional gasoline-powered vehicles, owing to the former’s fuel-efficient and low- carbon emission properties. The performance of an electric car depends majorly on its motors and battery. Presently, brushed DC motor, brushless DC motor, AC induction motor, permanent magnet synchronous motor (PMSM), and switched reluctance motor (SRM) are the types of motors used for electric vehicles. These motors convert electric energy into mechanical energy (or vice versa) for propulsion of the vehicle, to enable regenerative braking or for charging batteries.

4. Furthermore, increasing demand for electric vehicles globally is expected to positively affect the automotive motor market growth over the forecast period. For instance, in 2013, the government of India launched National Electric Mobility Mission Plan 2020 through which, the government plans to introduce 5-6 million electric and hybrid electric vehicles in the country by 2020.

5. Segment Information • DC brushed motors segment held the dominant position in the global automotive motors market in 2016 A DC brushed motor is an internally commutated electric motor, which provides a link between external supply circuit and armature of the motor. It is designed to run from a direct current power source. The brushes of these motors are made of materials such as carbon, copper, carbon graphite, and metal graphite. Furthermore, the DC brushed motor is expected to hold dominant position in the global automotive motor market, as DC brushed motors have the ability to achieve high torque at low speed, which makes these motors suitable for various applications in vehicles. Systems such as windshield wipers, power windows, washers, and cooling fans depend on DC brushed motors.

6. Passenger cars segment held the dominant position in the global automotive motors market in 2018 Among vehicle types, passenger cars segment held the dominant position in 2018, and is projected to retain its dominance throughout the forecast period. For instance, according to the International Organization of Motor Vehicle Manufacturers, in 2018 the production of passenger cars in India increased from 3,229,109 in 2017 to 3,394,756 Hence, increasing sales units are expected to result in growing demand for automotive motors, globally.

7. Figure 1. Global Automotive Motor Market Share (%), by Product Type (2027)

8. Market Opportunities • According to Coherent Market Insights, Asia Pacific is projected to retain its dominance throughout the forecast period. This is attributed to Asia Pacific emerging as a major automotive hub, owing to presence of growth engines such as India, China, and Japan in the region. For instance, according to the Organization Internationale des Constructeurs d'Automobiles (OICA), in 2018, Asia Pacific held around 54% share of the total number of vehicles produced globally. It also stated that in 2018, China held around 60% share of the total Asia Pacific Passenger cars sales, and 29.5% of the global automotive sales. Hence, China was the largest market in the region in 2018. Rising consumer preference for start-stop systems, anti-lock braking systems (ABS), and other such technologies has accelerated growth of the automotive motors market in Asia Pacific.

9. Moreover, various government regulations regarding vehicular safety have been implemented across the world. According to Bharat New Vehicle Safety Assessment Program (India) 2017, critical safety features such as airbags, ABS, and seat belt reminders are mandatory for OEMs. Such regulatory guidelines are aimed at integrating advanced safety systems such as ABS and airbags in automobiles, which, in turn, is fueling the market growth.

10. Figure 2. Global Automotive Motor Market Share (%), by Region (2017 & 2027)

11. Key Players • Major players operating in the global automotive motor market are Siemens AG, Robert Bosch GmbH, Continental AG, Denso Corporation, Magna International, Mitsubishi Electric Corporation, Valeo S.A., Mahle Group, Nidec Corporation, and Borgwarner Inc.

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