Atta variants in India - Aashirvaad

1. Atta variants in India Aashirvaad

2. Varieties of Atta in India Some known Atta variants in India- • Whole Wheat Atta- The word "whole" refers to the fact that all of the grain (bran, germ, and endosperm) is used and nothing is lost in the process of making the flour. • Multigrain Atta- This kind of flour involves more than one type of grain and is considered richer than whole wheat atta. • Atta with Minerals- Commonly known as fortified atta, it contains minerals and vitamins. • Region specific Atta- Different varieties of wheat grows in different parts of India. One can find atta based on regions like Rajasthan or Madhya Pradesh.

3. Aashirvaad Atta Brands • Aashirvaad Whole Wheat Atta. • Aashirvaad Atta with Multigrains. • Aashirvaad Select Atta. • Aashirvaad Sugar Release Control Atta. • Aashirvaad Fortified Atta.

4. Whole Wheat Atta Aashirvaad Whole Wheat Atta was launched on 27th May 2002. Aashirvaad Whole Wheat Atta is made from the grains which are heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern 'chakki - grinding' process which ensures that Aashirvaad Atta contains 0% Maida and is 100% Sampoorna Atta.

5. Aashirvaad Atta with Multigrains Aashirvaad Atta with Multigrains is made with the choicest of grains from the fields across the country. Aashirvaad Atta with Multigrains gives you the wholesome goodness of six different grains – • Wheat • Soya • Channa • Oat • Maize • Psyllium husk These ingredients infuse proteins, vitamins, minerals and fibre into your diet. So you and your family stay active, healthy and energetic, everyday.

6. Aashirvaad Select Atta Aashirvaad Select is a premium quality atta made from the King of Wheat. It is 100% MP Sharbati wheat which is harvested in the Sehore region of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel.

7. Aashirvaad Sugar Release Control Atta Aashirvaad Sugar Release Control Atta is a blend of whole wheat flour and pulse and legume flours forming a unique "Natural Grain Mix". Ingredients like oats and methi ensure that this Atta is high in protein and fibre with a Low Glycemic Index. It releases its sugar slowly in the body and thus helps in preventing sugar level spikes.

8. Aashirvaad Fortified Chakki Atta Aashirvaad Fortified Chakki Atta enriches the staple atta with essential micronutrients like iron, folic acid and vitamin B-12 makes wheat flour a mass carrier of micronutrients and helps tackle the issue of micronutrient deficiency. Fortification of flour is a cost effective method to help eradicate nutritional anaemia, vitamin and mineral deficiencies that impact children and adults alike.

9. About Aashirvaad Aashirvaad believes in giving you nothing but the best. This is why the ingredients are carefully hand-picked and processed with the same love and care with which you prepare your food. Aashirvaad covers the range of atta, salt, spices and instant mixes. Aashirvaad goes straight to the source to hand pick the finest grains and spices to produce the best ingredients that you can use in your kitchen. To lock in the freshness of the products, Aashirvaad uses world class technology in packaging across all categories - whether it is the PET Poly packaging used to give you fresh chakki Atta or the four-layer international pouch to retain the flavour of tastefully crafted Instant Mixes.