Multigrain Atta Composition

1. Multigrain Atta Composition Aashirvaad

2. What do you mean by Multigrain? • Simply put, Multigrain refers to any food that contains more than one type of grain. • Multigrain products come in the form of Atta, Bread, Biscuits and others. • In India, Multigrain Atta is widely manufactured by Aashirvaad. • These ingredients infuse proteins, vitamins, minerals and fibre into your diet. • Below is short summary on the nutritional value of 100g of Aashirvaad Multigrain Atta - • Multigrain Atta like Aashirvaad gives you the wholesome goodness of six different grains– • Wheat • Soya • Channa (Bengal Gram Flour) • Oats • Maize • Psyllium Husk

3. Wheat • Wheat is widely cultivated across India as a staple food. The types of wheat grown in India vary based on the regions they are grown in. • 4 Key Benefits- • Wheat is an important source of carbohydrates • When it comes to vegetarian food, it has one of the highest protein content- Around 13%; This is relatively high compared to other major cereals • Wheat helps control Obesity • Prevents the development of Gallstones

4. Soya • Soya or Soya bean is widely cultivated in East Asia and is used in the form of Oil or Soy Chunks to prepare various types of Indian dishes. • 4 Key Benefits- • Soya protein tends to lower cholesterol levels while protein from animal sources can raise cholesterol levels • Soya contains Vitamin E which helps renew dead skin cells • Soya gives a shine to your hair because of its protein content • Soya also contains Omega 3 Fatty Acids which protects from various cardiovascular diseases

5. Channa Channa or Bengal Gram Flour is widely available as either raw or roasted gram beans. It is used in a variety snack forms like Bhujia, Boondis, Patra or Pakoras. 4 Key Benefits • Channa, or Bengal Gram Flour has lesser calories than whole wheat flour • Has low levels of fat • 1 bowl of cooked chickpeas can fulfil approximately 20% of your daily protein requirement • The zinc content in gram helps fight infections that cause acne

6. Oats • Oats is primarily a cereal grain grown for its seed. Famous dishes include Oats Upmas/Dosas/Omelettes. • 4 Key Benefits- • Oats are packed with nutrients • Whole Oats Are Rich in Antioxidants • Oats keep you full for a longer time-period • Oats can improve blood sugar control

7. Maize • Commonly known as corn, Maize is available across India in the form of a healthy street food. • 4 Key Benefits • Corn contains a fair amount of fiber; One medium bag of popcorn from a cinema (112 g) contains approximately 16 grams of fiber • Corn may contain a fair amount of several vitamins and minerals • The fat content of corn ranges from 5-6%, making it a low-fat food • Whole corn is relatively low in fat; However, corn oil is sometimes processed from corn germ, a side product of corn milling Some popular snacks options can be Popcorn and Sweet Corn.

8. Psyllium Husk • Psyllium is a soluble fiber derived from the seeds of Plantago ovata, an herb mainly grown in India. • It's used as a dietary supplement and is usually found in the form of husk, granules, capsules or powder. • 4 Key Benefits- • Psyllium Husk aims to take care of your stomach’s health • Psyllium is used as a bulk-forming laxative. It works by increasing stool size and therefore helps relieve constipation • It Can Also Lower Cholesterol Levels • It Seems to Be Good for Your Heart

9. About Aashirvaad Aashirvaad Whole Wheat Atta was launched on 27th May 2002 and now has become the number one* in branded packaged atta across the country. *All India (Urban+Rural) Market Share of Aashirvaad Atta based on Nielsen Retail Audit MAT May 2017. Over the course of next 14 years, Aashirvaad grew and introduced products like - • Aashirvaad Whole Wheat Atta. • Aashirvaad Atta with Multigrains. • Aashirvaad Select Atta. • Aashirvaad Sugar Release Control Atta. • Aashirvaad Fortified Atta. • Aashirvaad Salt. • Aashirvaad Spices. • Aashirvaad Svasti Ghee. Aashirvaad covers the range of Atta flour, Salt, Spices and instant mixes.