Digital Marketing Careers - Jobs, Skills, Salary And Future 2021 | Digital Marketing | Simplilearn

2. The widespread use of the Internet has made life a lot easier for marketers

3. One of the chief ways being the ability to advertise to anyone, anywhere in the world

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5. All thanks to digital marketing, and the many options it provides like:

6. All thanks to digital marketing, and the many options it provides like: Affiliate Marketing Social Media Marketing Search Engine Optimization Content Marketing Search Engine Marketing Ad Native Advertising Marketing Automation Email Marketing

7. But who can ensure these initiatives provide the best output?

8. But who can ensure these initiatives provide the best output? A digital marketer, of course!

9. And now let me tell you all about a digital marketer

10. But first, let’s go a more familiar setting…

11. Much better. Now, let’s start by talking about…

12. Who Is a Digital Marketer?

13. Who Is a Digital Marketer? Digital Marketer (noun) An individual who uses digital channels to generate leads and build brand awareness

14. Who Is a Digital Marketer? A digital marketer is also responsible for: Appropriately using competitive analysis and industry benchmarking Developing and managing marketing campaigns Acquiring leads and driving website traffic

15. Who Is a Digital Marketer? A digital marketer is also responsible for: Improving brand awareness Using tools to measure and optimize campaigns

16. Who Is a Digital Marketer? A digital marketer is also responsible for: Now, let’s talk about what skills are required to become like me.. Improving brand awareness Using tools to measure and optimize campaigns

17. Digital Marketer Skills

18. Digital Marketer Skills To be a successful digital marketer you need to know the following types of digital marketing: Content Marketing Search Engine Optimization Social Media Marketing Affiliate Marketing Search Engine Marketing Email Marketing

19. Digital Marketer Skills To be a successful digital marketer you need to know the following types of digital marketing: Content Marketing Search Engine Optimization Social Media Marketing Affiliate Marketing Search Engine Marketing Email Marketing

20. Digital Marketer Skills SEO or Search Engine Optimization involves improving the quality and quantity of organic traffic to your website via search engines

21. Digital Marketer Skills The process of SEO involves: On-page SEO Off-page SEO

22. Digital Marketer Skills The process of SEO involves: On-page SEO requires optimizing your website’s content and HTML code to increase traffic and improve search engine rankings • On-page SEO can be done using: • Keyword Research • Technical Audits • Onsite Optimizations • Enhanced User Experience On-page SEO Off-page SEO

23. Digital Marketer Skills The process of SEO involves: Off-page SEO involves using promotional methods to obtain a higher search engine ranking for your website Off-page SEO can be performed with the help of Link Building On-page SEO Off-page SEO

24. Digital Marketer Skills Some popular SEO tools are:

25. Digital Marketer Skills To be a successful digital marketer you need to know the following types of digital marketing: Content Marketing Search Engine Optimization Social Media Marketing Affiliate Marketing Search Engine Marketing Email Marketing

26. Digital Marketer Skills Content Marketing is the process of creating and sharing content to bring attention to a brand’s products and services

27. Digital Marketer Skills The process of content marketing involves: Perform content audits to find what content works best for you Decide on a goal to achieve with your campaign Set up buyer personas to identify the ideal audience for your content

28. Digital Marketer Skills The process of content marketing involves: Keep brainstorming for new forms of content Choose a content management system that’s best suited for you

29. Digital Marketer Skills The process of content marketing involves: Publish and manage your content Focus on a particular type of content you want to create

30. Digital Marketer Skills Some popular content marketing tools are:

31. Digital Marketer Skills To be a successful digital marketer you need to know the following types of digital marketing: Content Marketing Search Engine Optimization Social Media Marketing Affiliate Marketing Search Engine Marketing Email Marketing

32. Digital Marketer Skills Social Media Marketing is a form of marketing that involves the use of social media platforms to promote a product or a service

33. Digital Marketer Skills The process of social media marketing involves: Research your competition and find what works for you Decide on a goal to achieve with your campaign Determine what content your audience enjoys the most

34. Digital Marketer Skills The process of social media marketing involves: Look for inspiration from use cases and other brands Perform a social media audit Set up social media accounts and strategies to be used for each of them

35. Digital Marketer Skills The process of social media marketing involves: Test, evaluate and then adjust your strategies Create a social media calendar

36. Digital Marketer Skills Some popular social media marketing tools are:

37. Digital Marketer Skills To be a successful digital marketer you need to know the following types of digital marketing: Content Marketing Search Engine Optimization Social Media Marketing Affiliate Marketing Search Engine Marketing Email Marketing

38. Digital Marketer Skills Search Engine Marketing or SEM involves the process of directing traffic to your website, and increasing the visibility of your website in Search Engine Result Pages (SERPs), usually with paid ads

39. Digital Marketer Skills The process of search engine marketing involves: Decide on a goal to achieve with your campaign Find and choose relevant keywords Decide on and then bid on the relevant keywords

40. Digital Marketer Skills The process of search engine marketing involves: Set up a headline for your ad campaigns Monitor and measure your campaigns Make optimizations and retarget potential customers

41. Digital Marketer Skills Some popular search engine marketing tools are: FB Ads manager

42. Digital Marketer Skills To be a successful digital marketer you need to know the following types of digital marketing: Content Marketing Search Engine Optimization Social Media Marketing Affiliate Marketing Search Engine Marketing Email Marketing

43. Digital Marketer Skills Affiliate Marketing involves paying commissions to a website or other entities for advertising the merchant’s product using referrals. This can be done using registrations, email sign-ups, conversions and subscriptions

44. Digital Marketer Skills The process of affiliate marketing involves: Use an appropriate tool/ platform Set up rules, guidelines, image specifications, commission costs, etc. Affiliates apply to advertise on your behalf

45. Digital Marketer Skills The process of affiliate marketing involves: Choose an affiliate that’s best for your brand Customers click on the ads, and are sent to the merchant’s website Customers make the purchase, and the affiliate network records it

46. Digital Marketer Skills The process of social media marketing involves: The affiliate is given his/ her commission The transaction is validated and credited to the affiliate

47. Digital Marketer Skills Some popular affiliate marketing tools are:

48. Digital Marketer Skills To be a successful digital marketer you need to know the following types of digital marketing: Content Marketing Search Engine Optimization Social Media Marketing Affiliate Marketing Search Engine Marketing Email Marketing

49. Digital Marketer Skills Email Marketing is the process of converting prospective users to customers with the help of personalized emails

50. Digital Marketer Skills The process of email marketing involves: Decide on a goal to achieve with your campaign Decide the different types of emails you can send Choose an email marketing tool