Facebook vs Instagram: Which One Should You Choose? Why? | Social Media Marketing | Simplilearn

1. Introduction to Facebook Facebook Sponsored Launched in Feb 2004, Facebook is one of the world’s most popular social media and social networking services

2. Introduction to Facebook Facebook Sponsored Launched in Feb 2004, Facebook is one of the world’s most popular social media and social networking services

3. Introduction to Instagram totallyrealperson totallyrealperson Unknown user Instagram is a popular video-sharing social networking service. It is one of the fastest growing social media platforms in the world

4. Introduction to Facebook Facebook Sponsored Launched in Feb 2004, Facebook is one of the world’s most popular social media and social networking services Click here to watch the video

5. Worldwide usage Facebook reaches 60.6% of all internet has 2.5 billion monthly active users, and ~1.6 billion active users Instagram has a 1 billion monthly active users and 500 million daily users

6. Age group 65% of Facebook users are under the age of 35 71% of Instagram users are under the age of 35

7. Usage time US: Users spent 58.5 minutes a day on Facebook India: 3 hours Users spend 23 minutes a day on Instagram in the US. In India: 45 minutes

8. Marketing 86% of marketers use Facebook for advertising 71% of businesses use Instagram

9. Industries that can capitalize on Facebook Food & Beverages News & Media E-commerce Automobile Packaged goods

10. Industries that can take advantage of Instagram Fashion Athleisure Cosmetics Automobiles Food & Beverages

11. How does Facebook Help With Marketing? Facebook Business Pages Facebook Sponsored Helps keep your customers updated Facebook business pages enable organizations to create an online presence for free Connect people with your products and services Offer customer service

12. How does Facebook Help With Marketing? Facebook Business Pages Facebook Sponsored Share an offer Facebook business pages enable organizations to create an online presence for free Build a community

13. How does Facebook Help With Marketing? Facebook Groups Facebook Sponsored Provides highly targeted audience Facebook Groups enables organizations to build a community of like-minded individuals Enables everyone to learn from one another Get honest feedbacks

14. How does Facebook Help With Marketing? Facebook Groups Facebook Sponsored Increase engagement organically Facebook Groups enables organizations to build a community of like-minded individuals Increased leads and conversions

15. How does Facebook Help With Marketing? Facebook Events Facebook Sponsored Facebook events provides organizations to be able to mobilize your brand, and enable online consumer marketing

16. How does Facebook Help With Marketing? Facebook Events Facebook Sponsored Provides a platform for important announcements Facebook events provides organizations to be able to mobilize your brand, and enable online consumer marketing Provides a free advertising opportunity Increasing brand awareness

17. How does Facebook Help With Marketing? Facebook Stories (Groups and Pages) Facebook Sponsored Facebook stories enable you to represent your business or brand directly from your mobile device or desktop

18. How does Facebook Help With Marketing? Facebook Stories (Groups and Pages) Facebook Sponsored Engage your audience with a recent and personalized content Facebook stories enable you to represent your business or brand directly from your mobile device or desktop Stories can help humanize your brand You can reach people frequently

19. How does Facebook Help With Marketing? Facebook Messenger Facebook Sponsored 100 Facebook messenger enables organizations to connect to people at a personal level

20. How does Facebook Help With Marketing? Facebook Messenger Facebook Sponsored Helps acquire customers 100 Facebook messenger enables organizations to connect to people at a personal level Enables transactions Helps drive awareness

21. How does Facebook Help With Marketing? Facebook Live Facebook Sponsored It can be used as content Facebook Live enables organizations to engage with their audiences in real-time Show what happens behind the scenes Instant Q and A

22. How does Facebook Help With Marketing? Facebook Shop Facebook Sponsored Drives new sales The Facebook Shop is a business page tab application where customers can purchase products directly from your ‘store’ Engages potential customers Provides deals and promotions

23. How does Facebook Help With Marketing? Facebook Shop Facebook Sponsored Reward brand advocates The Facebook Shop is a business page tab application where customers can purchase products directly from your ‘store’ Helps build brand awareness and recognition

24. How does Facebook Help With Marketing? Facebook Ads Facebook Sponsored Helps increase brand awareness Enables you to find the right audience for your ad Facebook ads help spread product/ brand awareness in the News Feed of a specific, targeted audience on Facebook Lesser spend, greater reach

25. How does Facebook Help With Marketing? Facebook Ads Facebook Sponsored Helps retarget existing audiences Facebook ads help spread product/ brand awareness in the News Feed of a specific, targeted audience on Facebook Helps increase revenue, sales and leads

26. How does Facebook Help With Marketing? Facebook Insights Facebook Sponsored • Insights help determine: • Reach and engagement • Actions • People • Views • Posts • Other additional details include: • When your fans are online • Post types • Top posts from pages you watch Facebook insights provides information that can help track and measure results to refine your strategy

28. How does Instagram help with Marketing? Business Accounts totallyrealperson It provides access to Instagram Insights Instagram business profiles enables brands to be recognized as businesses. It provides additional benefits to users Adds a contact button to your profile

29. How does Instagram help with Marketing? Business Accounts totallyrealperson Shows your industry on your profile Instagram business profiles enables brands to be recognized as businesses. It provides additional benefits to users Ability to add links to Instagram stories

30. How does Instagram help with Marketing? Instagram Stories totallyrealperson It helps businesses grow an audience Instagram Stories enables brands to grow engagement , build brand awareness, and drive sales and provide recent updates Businesses can engage with their audience regularly

31. How does Instagram help with Marketing? Instagram Stories totallyrealperson It can be used to drive traffic to websites Instagram Stories enables brands to grow engagement , build brand awareness, and drive sales and provide recent updates Offers the ability to post a variety of content

32. How does Instagram help with Marketing? Instagram DMs totallyrealperson It can be used to build connections Instagram DMs enable businesses to use Instagram’s direct messaging feature to help grow their businesses Increases brand loyalty of followers

33. How does Instagram help with Marketing? Instagram DMs totallyrealperson It can make or grow industry connections Instagram DMs enable businesses to use Instagram’s direct messaging feature to help grow their businesses Easier lead generation and increased sales

34. How does Instagram help with Marketing? IGTV totallyrealperson Boosts visibility of products and services IGTV is a platform for viewing videos that enables brands to get closer their audience and can be discovered by new people Educate and entertain audience

35. How does Instagram help with Marketing? IGTV totallyrealperson Improved engagement and conversions IGTV is a platform for viewing videos that enables brands to get closer their audience and can be discovered by new people Helps build community

36. How does Instagram help with Marketing? Instagram Live totallyrealperson It gets great visibility IG Live enables brands to communicate with users in real time, improving discoverability and connection with users Followers get immediate notifications of a live stream

37. How does Instagram help with Marketing? Instagram Live totallyrealperson Helps you to interact with your followers in real time IG Live enables brands to communicate with users in real time, improving discoverability and connection with users

38. How does Instagram help with Marketing? Instagram Ads totallyrealperson • The types of Instagram Ads that can be run are: • Photo Ads • Video Ads • Carousel Ads • Slideshow Ads • Stories Ads Instagram ads give you control over advertisements, how they appear and who sees them

39. How does Instagram help with Marketing? Instagram Shop totallyrealperson Easy product discoverability The Instagram shop helps incorporate your product catalog with your Instagram profile Visual marketing leads to sales

40. How does Instagram help with Marketing? Instagram Insights totallyrealperson • Insights help determine: • Engagement • Impressions and reach • Ratio of engagement to reach • Best to worst performing content • Profile visits • Follows • Website clicks and much more Instagram insights is an analytics tool that provides data on follower demographics, their actions and your brand’s content

41. How does Instagram help with Marketing? Instagram Insights totallyrealperson • Insights help determine: • Engagement • Impressions and reach • Ratio of engagement to reach • Best to worst performing content • Profile visits • Follows • Website clicks and much more Instagram insights is an analytics tool that provides data on follower demographics, their actions and your brand’s content