Social Media Marketing Interview Questions And Answers | Social Media Marketing | 2020 | Simplilearn

2. SMM Social Media Marketing

3. 1 How do you respond to negative comments? Take it out of the spotlight See it from the customers point of view Be quick to acknowledge Acknowledge the comment and start the process of constructive engagement to turn the negative experience to a positive one Take interactions from the perspective of the customer. Try to understand what happened to them, and how you can make it right Offer to resolve your customer’s problems in an appropriate forum – whether its phone, email or existing support forum online

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5. 1 How do you respond to negative comments? Don’t feed the social media trolls Keep track Although the issue might be solved, doesn’t mean the commenter has gone away. Stay connected with them to strengthen your bonds Ignoring trolls across social media will make sure they don’t enjoy the notoriety it brings

6. 2 Give an example of a successful social media campaign. Spotify Spotify mined the search and playlist data of its user base to develop thematic, branded ad experiences on billboards in 18 markets around the world

7. 2 Give an example of a successful social media campaign. Spotify These ads were featured on the sides of buildings, in subway platforms and along busy streets for maximum visibility, for their fans to upload to their social media

8. 3 What are the different types of Facebook Ads? Multi-product Ads Video Ads Single Image Ads Collection Ads Slideshow Ads Lead Ads

9. 3 What are the different types of Facebook Ads? Single Image Ads • Singe Image Ads or Domain Ads are single image advertisements that: • have an optional text on top • a link description that links to your website • a call to action. • The ad images need to be 1200x628 pixels

10. 3 What are the different types of Facebook Ads? Multi-product Ads Multi-product ads are usually represented in carousel form, allowing your users to view the range of products that you offer along with a call-to-action

11. 3 What are the different types of Facebook Ads? Video Ads Video Ads that usually range from a few seconds, all the way to 120 minutes are one of the most engaging forms of advertisements on Facebook. They receive about 10% to 30% more views than other forms of ads

12. 3 What are the different types of Facebook Ads? Lead Ads Lead ads allow you to obtain user details like their names, their email IDs or phone numbers without leaving Facebook

13. 3 What are the different types of Facebook Ads? Slideshow Ads Slideshow ads allow you to create interactive advertisements with interesting imagery, image carousels, zooming detail and tilting views to complete immersive user experiences using a combination of single, multi-image and video ads

14. 3 What are the different types of Facebook Ads? Collection Ads Collection ads combine video, slideshow or product images taken from your product catalog. This is best suited for users who want to advertise several of their products all at once

15. 4 How can you use the holiday season for social media marketing? Set up a clear, simple and compelling offer for your users Change your ad placements to ones lesser used by other advertisers Make sure your images have under 20% of text

16. 4 How can you use the holiday season for social media marketing? Constantly monitor reports to scale successful ad campaigns or pause ones that aren’t performing Make advertisements that emotionally resonate with your audience Connect the holiday with your products or services

17. 5 How do you make content go viral? Run giveaways to draw attention and generate brand awareness and engagement Create short form content. Short-form content is more likely to go viral Visual content like images and video works better than bodies of text

18. 5 How do you make content go viral? Ask users to interact (ask users to like or share) Use trending hashtags and topics on your posts

19. 5 Which industries perform better with different platforms? Content that works on LinkedIn are blogs, industry news, tips and best practices, jobs Industries that can capitalize on Facebook are food & beverages, news & media and e-commerce Industries that are successful on Instagram are: beauty, food & beverages, e-commerce

20. 5 Which industries perform better with different platforms?

21. 6 How would you the measure social media marketing success of an organization? For conversion: Track content downloads, online sales, webinar registrations, lead generation, form submissions and so forth For engagement: learn how many people participate in the conversation: how many comments, replies, reposts or retweets are the posts generating?

22. 6 How would you the measure social media marketing success of an organization? For driving traffic to the website:  track clicks, URL shares, and conversions, along with the path people are using to enter various pages on your website For awareness: Check for reach, volume, and exposure to learn how widely your message is spreading

23. 7 What are some things to focus on when advertising on Twitter? Avoid using hashtags that don’t pertain to your brand or product Emphasize urgency to make sure users take immediate action Express discounts in percentages, rather than in a currency value

24. 7 What are some things to focus on when advertising on Twitter? Make sure your ads are mobile-friendly (eg: video ads have subtitles, images are in the proper ratio) Keep your ad copy short and to the point

25. 8 How can you use social media to promote your event? Have affiliates, fans and attendees share resources about the event Remarket the event to potential attendees using Facebook ads Use photos of attendees in social updates

26. 8 How can you use social media to promote your event? Create a uniform hashtag that can be shared across multiple channels Create a highlight reel from prior events Mention the event in all social media bios

27. 8 How can you use social media to promote your event? Share pictures of guest speakers along with their quotes Share behind the screens visual content

28. 9 How can you perform A/B Testing on your ads? Do continuous A/B testing to figure out what works and doesn’t in your advertisement Ad creative type 1 Ad creative type 2 Facebook Advertisement

29. 9 How can you perform A/B Testing on your ads? Things you can change are the color of elements, images, text, call to action, element positioning and the audience you’re targeting with your advertisement Ad creative type 1 Ad creative type 2 Facebook Advertisement

30. 9 How can you perform A/B Testing on your ads? Testing can be done initially on broader elements and then smaller finer details like statements in your ad copy. It can also be performed on a single parameter Copy text version 1 Copy text version 2 Facebook Advertisement

31. 10 What are some things to focus on when setting up your ad creative? Use a primary, but bold color scheme Use an ad creative that’s attention-grabbing and is relevant for your business

32. 10 What are some things to focus on when setting up your ad creative? Don’t use clip-art in your ad creative Don’t use low-resolution, pixelated images Use images that are well lit Decide on the aesthetic you want for your creative. Clean and minimal or colorful and vibrant?

33. 10 What are some things to focus on when setting up your ad creative? To create attention-grabbing ads show images of people benefiting from your product, instead of just the product itself Make sure your advertisement works for your brand without requiring an explanatory copy

34. 55 What are some of the metrics to track in affiliate marketing? Return on ad spend Cost-Per-Click A metric commonly used for budget planning; it is calculated by dividing earned affiliate revenue by the amount spent It represents how much the advertiser pays to a publisher every time an advertisement is clicked Cost-Per-Sale This represents the amount a merchant pays, every time an affiliate’s advertisement generates a sale