National Highway And motorways police

2. Presented by: Ali Imran

3. If you want to raise the prestige and greatness of Pakistan, you must not fall victim of any pressure, but do you duty as servants to the people and the state fearlessly and honestly services is the back bone of a state. You should not be influenced by any pressure by any political party or individuals. There is a very great responsibilities placed on your shoulders, maintain you high reputations, your prestige, your honor and integrity of your services, if you will start with that determination you will make a great contribution to the building up of Pakistan, of your conception and dreams like glorious state and one of greatest nation in the world. • Quaid E Azam’s address to public servants • April 1948, Peshawar

4. Introduction • Pakistan motorway police (pmp) commenced its operations on Islamabad – Lahore motorway on 26thNovember 1997. • Old G.T. Road was ALSO entrusted to PMP in March, 2001 and the organization was renamed as “National Highways & Motorway Police”. • Total enforcement area = 2460 KM • Huge Traffic burden • Freight Traffic 95% • Passengers Traffic 90%

5. Mission Service above self, to ensure safety & security of road users, and provide prompt assistance to road-users in distress. In this endeavor, it is indeed our commitment to extend due respect to all road users, be fair and uphold ethical practices at all times. Vision To ensure a safe and secure driving environment on Highways & Motorways

6. Moto • We value life. • Safety First

7. Core values • Professionalism • Integrity • Commitment

8. ORG. LAYOUT I.G D.I.G West D.I.G Cntrl D.I.G TRG School Cmndnt D.I.G North D.I.G South D.I.G Trg D.I.G HQ S.S.P N-II S.S.P N-III S.S.P N-1 D.S.P Beat-IV D.S.P Beat - II D.S.P Beat -I D.S.P Beat-III D.S.P HQ

9. Salient Features • For optimum efficiency, force functions in three shifts. • Force comprises Educated Officers. • Emphasis is given on smart turnout and professionalism. • Effective accountability and senior command accountable for misdeeds of subordinates. • No documents seized during any violation of traffic rules by the commuters. • Complete delegation of authority and responsibility. •  Force responsible for traffic discipline, safety of commuters and initial action in crimes. Officer cadre for enforcement. • Close supervision and effective command. • SOPs for all operational activities. • Adoption of Ticketing System.

10. Equipment and Vehicles • Our main equipment and weapon is our Ethics, good well gesture and courtesy. But ensuring your safe journey and for crime control we are equipped with latest equipment e.g. •  Provida 2000/Vascar: speed checking video camera radar.

11. Equipment (Cont.….) • Emergency response unit • Mobile monitoring van • Weber Hydraulic Cutters •  First Aid Boxes: • Night Vision Speed Checking Devices • Shaheen (750 cc motor bike) • Communications System

12. ORGANIZATION • Org. Environment • Manning • Training • Operation • Bribe free • Good well gesture is a main tool. • Competitors • Monopoly • Leads and heads all traffic forces in Pakistan • Suppliers • Local contractor • Open tender

13. ORGANIZATION( Cont…….) • Marketing intermediaries • Financial • Marketing Services (Media, Radio channel F.M95 Islamabad) • Public • Financial public • Media public • Citizen actions • General public • Internal public • Customers

14. ORGANIZATION (Cont.…) • Difference b/w NHA and MW&HP • EEEE • Education • Engineering • Enforcement • Environment NHA M&HP Road safety enforcement Structure (Fwo,road bridges const)

15. Segmentation • Motorway • Head by I.G( Inspector General) • Sectors • 4 main sectors (North, West, Central and South) • Zone • Each sector divided into 3 zones • Sections • Each section has 4 beats • Beats • Each beats divided into sub beats • HQ’s each Section has its HQ base (kamra,hatiyan)

16. CRM • Customer relationship management • Customers are in shape of Drivers, who use the Roads. • By giving safety gears as gifts • Briefings • With courtesy

17. Products • Ticketing systems • E ticketing • Awareness and safety • seminars • workshop • broachers • signs and banners • Road Safety awareness walks • Emergency response unit (Help line130) • Education • Driving training centers

18. SERVICES • Our prime concern is road safety and make the roads safe for users. We also providing relief and rescue in any emergency and time of need at roads. • Road safety

19. SERVICES (Cont.…….) • Sudden need services Technical services Accident relief Ambulance Water supply Mobile workshop

20. Marketing Strategies • Services quality • Services value • Satisfied and loyal staff. • Healthy services growth

21. Marketing strategies (Cont.…..) • Marketing segmentation • Geographic • Admin division • Deployment as per division • Demographic • No race no status ALL ARE EQUAL FOR US • Psychographic • Educated • Uneducated

22. Behavioral Segmentation • Occasions • User rating • Loyalty status Special campaign on Eid UL Azha

23. Consumer driven policies • CRM • Good well gesture • Gifts packs • Safety gears • Briefing • Professionalism • Maintain good image • Equality • Law enforcement

24. Marketing structure • Carefully monitored • Good credits • Non-economics factors • Education CRM with good well gesture

25. Relationships and Support • We are working for life safety, Country progress, and for building up a best nation in the world. We are not working alone we have correspondence and support our sisters departments. • Air force F-7P Air craft taking off at motorway

26. Relationship (Cont.…..) • Edhi • For ambulance services in the time of need. • Rescue 1122 • For disaster management ambulance and any emergency services. • Hospitals • All hospital in the area are on contact at any time in case of any emergency. • Police • For crime control and reporting

27. Customs • For non customs paid vehicles on demand checking. • Anti narcotics : • Drug smuggling

28. SWOT Analysis • Strength: • Bribe free • Motivated • Public friendly • Well known at international level • Weakness • Low staff • Limited resources • Opportunities: • Hiring by friendly countries for traffic staff training • Issuance of license (world recognition) • Threats • There is no such competitor

29. About MW&HP PUBLIC FRIENDLY POLICING HELP FIRST PANELIZE LATER PUBPUBLIC FRIENDLY POLICING LIC FRIENDLY POLICING

30. HELPS RENDERED Average Helps per Month = 80394 Average Helps per day = 2643 Data collected from Computer Bureau, NH&MP, Islamabad

31. Motorway Police: An Agent of Change • Replication of NH&MP Model • Punjab Highway Patrol • Islamabad Traffic Police • Traffic Wardens • All the above three are also considered corruption free organizations

32. MW&HP Q&A

33. Thank You