Best of the Skytale Insights Podcast

1. BestoftheSkytaleInsightsPodcast Grow Your DSO or Aesthetic Practice with Insight from Industry Experts Didyouknowwe launched a podcast? Now,busypracticeownerscan stay on top ofaestheticanddentalindustrytrends, growth strategies,andinsighton thego.Whether you’reona walk oron yourcommute,joinourconsultantsandindustry expertsin conversation on theSkytale Insights podcast.(SubscribeonApple podcasts,Spotify, or yourfavoritepodcastapp.)GrowyourDSOormedicalaestheticpractice withinsightfrom expertsin everyfacetofthedentalandmedicalaestheticsindustries. Our podcast library is growing, and we don’t want you to miss out on the helpful—and free—education. Checkoutarecap ofourpodcast episodesbelow!

2. Got somethingyou’d likeustotalkaboutorsomeoneyouthink weshouldtalkto?Get in touchwithus. How to Build a Successful Team with Steve Markowitz, MD Industry:Dental EpisodeTakeaways: • Key principlesforestablishingasuccessfulteamandcompanyculture • Theimportance oftrustinteam dynamicsandstrategiesforcultivatingit • Effectiveconflictresolutiontechniquesfor managingworkplacedisputes • Bestpracticesforintegratingnewacquisitionsintoyourbusinessoperations • ExploringMFD DentalManagement;aninsider’sperspective onoperationsandgrowth strategies • Eric and Steve discuss MFD, a dentist-owned and led dental organization whose mission is tochangehowpeoplefeelaboutgoingtothe dentist throughcreatingamazingexperiences.

3. Dr.Markowitzshareswhat makeshisbusinesssuccessfulandoffersinsight intohow ownerscan build aresilientteam.Plus,here’shis take onwhat aclinicaldirectordoes. Listentothisepisode What’sHappeningintheAestheticsJobMarketwith Bree Black Industry:Aesthetics EpisodeTakeaways: • Skillsandqualitiespracticeslook forwhentheyhirenewemployees • Compensationandbenefitspackagestopcandidatesarelookingfor • Why talentedinjectorsandprovidersleave their positions, andstrategiesto retaintalent • Whatit’sliketowork witharecruitingcompany tofillaposition • Job Snob’srecentpartnershipwithAmSpa • JobSnob’sdata oncompensationbenchmarksforprovidersandaestheticsemployeesin variousmarkets

4. Theindustry’sprovider(specificallyinjector)shortage,andwhatpracticescandotoretainTheindustry’sprovider(specificallyinjector)shortage,andwhatpracticescandotoretain • providersinacompetitivemarket • Whatisan“acquisitionmatchmaker”?AnewwayJob Snob ismakingconnectionsinthe industry • BreeandEricdiscussJob Snob,atalentandrecruitingplatformformedical • aestheticsbusinesses. Breeshareshowhercompanyhasevolvedwiththeindustry, hiring trendsin the aestheticsjobmarket,andtipsforbothbusinessownersandcandidates. • Listentothisepisode AdvancedMedAesthetic Partners: Consolidationin the Aesthetics Space with Nicole Chiaramonte and Drew Fine Industry:Aesthetics EpisodeTakeaways: • BehindthescenesofAdvancedMedAesthetic Partners(AMP)

5. Insightsonbuildingyourbusinessandpreparingtosell • Determiningwhatyouwantoutofsellingyourbusiness • Futuretrendsoftheaestheticspacefor sellers • Findingtherightfitwhensellingyourbusiness • NicoleChiaramonte, CEO,andDrewFine, CCO,discussthe platformtheyare building, AdvancedMedAestheticPartners,andhowit istransformingthe medicalaesthetics industrythroughconsolidationandinnovation. They share theirinsightson howthemed spa industry is evolving, the importance of building a great business, creating a strong team,andstayingaheadofthecurveinthehighly competitiveworldof medicalaesthetics. • Listentothisepisode Navigating the Complexities of Mergers and AcquisitionswithMikeWhite Industry:Aesthetics EpisodeTakeaways:

6. Mergersandacquisitionsinthehealthcare industry • Effectsofinflation,recession, andlayoffsonmergersandacquisitionsinhealthcare • Howbusinessesare usuallyvalued— andhowto increase it • Thedifferentcomponentsofadeal, suchascash atclose, rolloverequity, andearnouts • Thelong andcomplicatedprocessofselling abusiness • Significanceofhavingtherightpartner • Importance ofunderstandingthetaximplicationsandlegal considerationswhensellinga business • Mergersandacquisitionsexist inthe healthcareindustry too, andjust likein any other industry, there are a lot of concepts to consider. One of them is business valuation. Mike Whitegivesfreshinsightsabout the questionswe ponderedandshedslighton concepts that couldhelpsellersappealtotheirpotentialbuyerswhile understandingthesebuyers’ perspectives. • Listentothisepisode

7. Unlocking NewOpportunitiesto Propel Your BusinessForwardwithNeekanRivera Industry:Aesthetics EpisodeTakeaways: • Neekan’sjourneyofhowshebecamealeader intheaesthetic industry • Motivationto propelyourbusiness • Why transparency iskey to drivingyourbusinessforward • Theimportance of knowingwhentoask for helpinmakingdecisions • Withthe rightguidance, entrepreneurscan turn theirvisionintoaprofitable • and sustainable business. Neekan Rivera shares her journey with listeners about how she grewhercompany, AéreAesthetics, fromasingle-location practice tosuccessfulmulti- • location practices. As a long-time client of Skytale Group, we have had the privilege to see Neekan unlock the new opportunities of her business and achieve her dream of opening a BeverlyHillslocation. • Listentothisepisode

8. Tips & Best Practices for Med Spa Membership Programs Industry:Aesthetics EpisodeTakeaways: • Whatamembershipprogramisinthemedicalaestheticsspace • Thereasontostartamembershipprogram from theperspective ofabusinessowner • Tipsandadvicetoimplementamembershipprogram • Pitfalls toavoidwhensettingupamembershipprogram • Howto measurethesuccessof amembershipprogram • Settingupa membershipprogramisaprovenway tokeepourclientsloyal. Butcreating onecouldbe tricky.Thereshouldbeadelicatebalancewhere boththe clients’ andthe business’sobjectivesaresatisfied.Judy KozlickiandAshleyCartergivetheirtipsabout structuringthemembershipprogramthat fitsyouandyourclients. • Listentothisepisode

9. Daxxify: What You Should Know About the New Neuromodulator with Judy Kozlicki and Ashley Carter Industry:Aesthetics EpisodeTakeaways: • WhatDaxxifyis • WhatDaxxify’sedgeisincomparisontootherneuromodulatorslikeBotox,Xeomin, Jeuveau,etc. • Howmedicalaestheticsbusinessesshouldapproach theimplementationofDaxxify • Why Daxxify isagreatinvestmentfor clinicsandmedicalaestheticsbusinesses • Earlyconcernsformedicalaestheticsbusinessownersandhowto tacklethese • Thecommunity’sresponseto Daxxify • Addressing thefear of consumers

10. IsBotox reallyoutnowthat a newandbetterpromisingcompetitionhasarrived?Howwill Daxxifychange the medicalaestheticmarketand howshouldwe approachthis lead?Judy KozlickiandAshley Cartershare theirthoughtsandassessmentaboutDaxxifyandhowit willrevolutionize the world ofmedicalaesthetics. Listentothisepisode Using Data to Drive and Scale a DSO with Eric Pastan,DavidWilsonandGreg Mahoney Industry:Aesthetics,Dental EpisodeTakeaways: • How thequalityof datainputintothesystemmatters • Thepracticemanagementsystemasacrucialtooltodrivedata • Datatrackingindifferentfieldsofthemedicalanddentalindustries • Howleadershipanda culture ofexcellencetiesinto beingdata-driven • Analyzingperformanceandsuccess indicators • Settingupdatacollectioninfrastructuretobackupdata

11. Data allows DSOs to provide the appropriate response, services, and patient care, which allowsforbetteroperations managementandgrowthprojection.Hopingtogrowyour DSO?JamesTurcott talkswithEricPastan,DavidWilson,andGregMahoney about the successstorieson how the powerof data andhowusinganalyticsandkeyperformance indicatorsdriveandscaleDSOs,and whatitreally meanstobeadata-drivenDSO. Listentothisepisode M&A inthe MedSpaIndustry withTeddVan Gorden Industry:Aesthetics EpisodeTakeaways: • Thestate of themedicalspaandaesthetic industry • Whatbuyersandprivateequitygroupsarelookingfor intheaestheticspace • Cashflow • ServiceMix • Pricing • Scalability

12. o Owner’s story/reason forselling • Howmedspaownerscanaddvaluetotheir organization • Newtechnology in the formof digitalplatformsandphysicalequipmenthasbrought new excitement to this space, and many private equity firms have shown a huge interest in acquiringbusinessesthathavetheright mixofassetsandopportunities. Ben and TeddVan Gorden, VP of M&AatSkytaleGrouptalk about the growingdemandandattraction inthe medspaindustryandhowbusiness ownerslookingtosellcanstrategicallyaddvalueto theirbusinesses. • Listentothisepisode What MakesSkytaleGroupStandOut? Industry:Aesthetics,Dental EpisodeTakeaways: • ThepeoplebehindSkytale Groupandwhatinspiresthemto beapartoftheteam • How Skytalehelpsdentalandaestheticsclients • WhatsetsSkytaleapartfrom otheradvisory firms

13. How competitiveSkytaleis in themarket • WhySkytalefocuses onhealthcare • We don’t offer a one-size-fits-all approach. Our experienced team customizes our strategies foreveryclient, ensuringthat we deliverdeepindustryinsightwithaplanforexecution. • We work to understand exactly what your organization looks like, listen to your vision for growth,andcreatearoadmap tohelp youreachyourgoals. • Listentothisepisode • Lookingfor consultingservices?Grow yourDSOor medical aestheticpracticewithSkytale Group. • The podcast offers just a fraction of the wisdom our DSO and medical aesthetic consultants have to offer. Contact us for information to grow, scale, or sell your healthcare organization withSkytaleGroup.