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In the landmark 200th episode of the SlatorPod, we are joined by Anja Jones, Managing Director of AJT, to talk about the language service provideru2019s (LSPu2019s) journey to becoming a B Corp, a certification for businesses balancing profit with social and environmental responsibility.
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Why Social Responsibility is at the Foundation of Anja Jones's Language Services Business www.slator.com
In the landmark 200th episode of the SlatorPod, we are joined by Anja Jones, Managing Director of AJT, to talk about the language service provider’s (LSP’s) journey to becoming a B Corp, a certification for businesses balancing profit with social and environmental responsibility. Anja touches upon the impact of large language models (LLMs), expressing concerns about ethical implications, copyright issues, and the environmental footprint associated with LLMs. She also discusses how a focus on the intricacies of European culture became their USP. When it comes to using AIin translation, Anja highlights that certain content types, such as marketing texts and transcreation, are still best handled by human translators due to the need for creativity and cultural sensitivity. www.slator.com
Anja also talks about winning the 2023 ATC Ethical Business award, attributing it to their commitment to fair pay, transparent communication, and creating opportunities for new translators. www.slator.com
Slator is the leading source of news and research for the global translation, localization, and language technology industry. Our Advisory practice is a trusted partner to clients looking for independent analysis. Headquartered in Zurich, Slator has a presence in Asia, Europe, and the US. www.slator.com