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1 Your company name Start Up Business Strategy
2 Executive Summary Problem Solution Market Mission This slide is 100% This slide is 100% This slide is 100% This slide is 100% editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your needs and capture your needs and capture your needs and capture your needs and capture your audience's attention. audience's attention. audience's attention. audience's attention.
Market Insights 3 Insight 01 This slide is 100% editable. Adapt it to your 2017 needs and capture your audience’s attention. Insight 02 This slide is 100% editable. Adapt it to your 2016 needs and capture your audience’s attention. 2015 Insight 03 This slide is 100% editable. Adapt it to your 0 10 20 30 40 In percentage 50 60 70 80 90 100 needs and capture your audience’s attention.
Market Insights 4 Total Available Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Serviceable Available Market (SAM) Total available Market (TAM) Serviceable Available Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Your Target Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Market Share Target Market Your Market Share This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Our Key To Success 5 This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and Adapt it to your needs and capture your audience's capture your audience's attention. attention. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and Adapt it to your needs and capture your audience's capture your audience's attention. attention.
6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Key To Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
7 500 » Sales 400 Projected Key Financials 300 In dollar » Gross profit 200 100 0 » Net profit -100 2014 2015 2016 2017
Projected Key Financials 8 100 » Sales 75 » Gross profit 50 25 » Net profit 0 2014 2015 2016 2017
9 What We Offer This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and Adapt it to your needs and Adapt it to your needs and Adapt it to your needs and Adapt it to your needs and capture your audience's capture your audience's capture your audience's capture your audience's capture your audience's attention. attention. attention. attention. attention.
What We Offer 10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our Objectives 11 Objective 01 Objective 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Objective 03 Objective 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
12 Our Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our Strategic Positioning 13 « This slide is 100% editable. Adapt it to your needs and capture your audience's attention. « This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
14 Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
About The Company 15 « This slide is 100% editable. Adapt it to your needs and capture your audience's attention. « This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Management Team 16 Skill 01 Skill 01 Skill 02 Skill 02 Skill 03 Skill 03 John Parker Financial advisor Lily Albert CEO Skill 01 Skill 01 Skill 02 Skill 02 Skill 03 Skill 03 Mary Finder Manager Tom Smith Designer
Management Team 17 John Parker CEO Mary Finder Designer Tom Smith Financial advisor Lily Albert Manager
18 Start Up Summary $800 The cost to open our company $300 Invested by investor 1 $214 Invested by investor 2 $286 Invested by investor 3
Start Up Summary 19 50 30 20 10 % % % % Invested by Investor 1: $30,000 Invested by founders: $48,000 Invested by investor 2: $8,000 Loan: $14,000
20 Startup Expenses Legal TBA (in dollar) Start Up Expenses Occupancy (rent & loan) 5,000 Brochures 250 Consultants 4,000 Insurance 700 Utilities 800 Research and development 2,000 Advertising (opening) 800 Loan payoffs 17,000 Licenses and permits 900 Others 2,000 Total start-up expense 36,000
Assets And Liabilities Statement 21 Balance Sheet Assets 2015 2016 2017 $45,475 $50,226 $67,887 $46,874 $51,746 $68,573 $47,664 $52,975 $69,937 Current assets Total current assets Long term assets Total long term assets Total assets Liabilities and capital $45,475 $50,226 $67,887 $45,475 $50,226 $46,874 $51,746 $68,573 $46,874 $51,746 $47,664 $52,975 $69,937 $47,664 $52,975 Current liabilities Subtotal current liabilities Total liabilities Total capital Total liabilities and capital Net worth: $50,226 $51,746 $52,975
22 Financial Predictions 04 03 02 01 86% 71% 62% 50% 2015 This slide is 100% 2016 This slide is 100% 2017 This slide is 100% 2018 This slide is 100% editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your needs and capture your needs and capture your needs and capture your needs and capture your audience's attention. audience's attention. audience's attention. audience's attention.
Financial Predictions 23 $100 » Aggregate net income $80 Adapt it to your needs $60 and capture your audience's attention. $40 $20 » Expenses $0 Adapt it to your needs -$20 and capture your Monthly Breakeven audience's attention. -$40 -$60 » Revenue Adapt it to your needs -$80 Aggregate Breakeven and capture your -$100 audience's attention. FY01 FY02 FY03 FY04
24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Product And Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our Product And Services 25 Product 02 Product 01 Product 03 This slide is 100% This slide is 100% This slide is 100% editable. Adapt it to editable. Adapt it to editable. Adapt it to your needs and your needs and your needs and capture your capture your capture your audience's attention. audience's attention. audience's attention.
Understanding The Marketplace And Consumer Needs 26 Self actualization needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social needs This slide is 100% editable. Adapt it to Safety needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. your needs and capture your audience's attention. Physiological needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Understanding The Marketplace And Consumer Needs 27 Customers have latent needs; needs they don’t even know they have. Customers struggle to articulate their needs. Customers’ needs change quickly over time. 01 02 03 04 05 It is impossible to ever know all the customers’ needs. Customers won’t know what they want until they see it.
Customer Value Proposition Ladder 28 04 Emotional benefits Emotional benefits 03 This slide is 100% editable. Adapt it to your needs and capture your Rational benefits audience's attention. Rational benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Brand features Product features 01 This slide is 100% editable. Adapt it to your needs and capture your Define consumer audience's attention. Target and insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Value Proposition Canvas 29 Product Customer Benefits Wants Fears Experience Features Needs Company: Product: Ideal customer: Substitutes
Market Analysis Summary 30 13% 18% 25% This slide is 100% This slide is 100% This slide is 100% editable. Adapt it to editable. Adapt it to editable. Adapt it to your needs and your needs and your needs and capture your capture your capture your audience's attention. audience's attention. audience's attention. This slide is 100% This slide is 100% This slide is 100% 21% 28% 30% editable. Adapt it to editable. Adapt it to editable. Adapt it to your needs and your needs and your needs and capture your capture your capture your audience's attention. audience's attention. audience's attention.
Industry Snapshot 31 Annual Growth 07-12 Annual Growth 12-17 Revenue Profit Wages Business $ 9.1bn $ 1.4bn $ 2.4bn 198 4.9% 3.1% Revenue vs. employment growth Private investment in computers and software 100% 100% 80% 80% 60% 60% 40% 40% 20% 20% 0% 0% FY01 FY02 FY03 FY04 FY05 FY06 FY01 FY02 FY03 FY04 FY05 FY06 Revenue Employment Product 01 » » »
Industry Snapshot 32 $584Bn This slide is 100% editable. Adapt 01 it to your needs and capture your audience's attention. $896Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 02 $557Bn This slide is 100% editable. Adapt it to your needs and capture your $789Bn audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
33 Our Target Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 60 50 02 40 03 % % % Your Text Here Your Text Here 01
Our Target Market 34 Occupation Income Location Gender Hobbies Values Interests ? Age
Market Size 35 » Where am I Selling? » Is to Worth Solving? » Who am I Competing with? » How big is the Market? Competitive Analysis Market Size TAM SAM TM Market Type
Ideal Customer Profile & Criteria 36 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your Opportunistic Customer needs and capture your audience's attention. This slide is 100% editable. Adapt it to your Next best Customer needs and capture your audience's attention. Ideal Customer
37 Countries Life style Nations Social States Class Geographic Psychographic Cities Personality Market Segmentation Neighborhoods Age User Status Gender Usage rate Sex Benefits Sought Behavioral Demographic Family Occasions Education Loyalty Income Attitude
Benefits For Target Market Customers 38 Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6 Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7
Price Determination Factors 39 Pricing The price customers are willing to pay » Is there a high demand? The cost to make it » Is demand sensitive to changes in price ? The price The amount of profit desired competitors charge Other objectives of the business
40 Penetration Pricing Price Skimming VS Price Skim Price P1 B Penetration price P2 C A Follow – on price Q2 Q1 Quantity
Pricing Strategy 41 Quality of product » This slide is 100% editable. Adapt it High Low to your needs and capture your Superior quality Brand High audience's attention. Price 01 02 » This slide is 100% editable. Adapt it 04 03 Value for money Low to your needs and capture your Economical audience's attention. Pricing strategy matrix
42 Price orientation Pricing Customer value-based pricing Value surrender zone Pricing power zone Strategy Zone of good intentions Competition based pricing Price capture zone Cost –based pricing White flag zone Price realization Weak Medium Strong
43 Package 03 Package 01 Package 02 Plans And Pricing » 500 products » Unlimited content 1000 products 100 products » » pages Unlimited content Unlimited content » » pages » 3 images per pages 5 images per product 1 image per product » product » 1000 MB storage 100 MB storage Free » » » 500 MB storage $300 $100
Market Competition 44 Quality Bolt-on products Likely competitors This slide is 100% editable. Adapt it This slide is 100% editable. Adapt it to your needs and capture your to your needs and capture your audience's attention. audience's attention. Parameters Price Unlikely competitors Possible competitors This slide is 100% editable. Adapt it This slide is 100% editable. Adapt it to your needs and capture your to your needs and capture your audience's attention. audience's attention. Parameters
Competitor Analysis 45 Criteria Market Share Main Activity Number Of Employee Product Quality Revenue Profit Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Competitor G Text Here Text Here Text Here Text Here Text Here Text Here
Our Offerings VS. Competition 46 Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Offering 01 Offering 02 Offering 03 Offering 04 Offering 05
Competitive Analysis Matrix 47 Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6 Competitor 1 Competitor 2 Competitor 3 New organization
SWOT Analysis 48 Strengths Weaknesses Opportunities Threats This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and Adapt it to your needs and Adapt it to your needs and Adapt it to your needs and capture your audience's capture your audience's capture your audience's capture your audience's attention. attention. attention. attention.
Regulatory Compliance And Restrictions 49 Policies Requirements This slide is 100% editable. Adapt it to your This slide is 100% editable. Adapt it to your needs and capture your audience's attention. needs and capture your audience's attention. Law Regulations This slide is 100% editable. Adapt it to your This slide is 100% editable. Adapt it to your needs and capture your audience's attention. needs and capture your audience's attention. Compliance Rules Standards This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Transparency This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Organizational Structure 50 Manager 1 Manager 2 Manager 3 Director Marketing 1 2 1 2 1 2 Employee Employee Employee Employee Employee Employee CEO Manager 1 Manager 2 Manager 3 1 2 1 2 1 2 Director Sales Employee Employee Employee Employee Employee Employee