Digital Marketing Services | Smart Harbor

1. Online Marketing Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Smart Harbor

2. Digital marketing Three types of online marketing Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Internet marketing, or online marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM Web marketing

3. SEO • Search engine optimizationis a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines

4. SEO SEO In search engine optimization, On-Page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density. Off-Page SEO is the process of optimizing your web pages outside your website by getting links back to it as the only thing you can do outside your website is to build links back to it. These back links act as a vote to the content of your blog. The more and better votes (links) you can get to your webpage the better it will rank in search results. On page optimization Off page optimization

5. SEM • PPC (Pay Per Click), on the other hand, is all about paying for advertising space for specific targeted keywords on search results pages. But make no mistake, there is a great deal of search engine optimization when creating a paid ad campaign. PPC (Pay Per Click )

6. Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool SMM SMO

7. content marketing content management system • Content marketing is a strategy used to develop and distribute consistent, relevant and useful content for audiences. The purpose of content marketing is to attract and engage a target audience with the intent of generating traffic and creating a profitable customer action. This form of marketing is used as a communication tool with potential customers, without the goal of selling a product or service. • A content management system is a computer application through which a person can manage the content of a website. A typical content management system includes functions, such as indexing, retrieval, format management and revision control. It consists of two elements: content management application and content delivery application.

8. Email marketing • Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise.

9. Market analysis • Market analysis may take two distinct forms. It is a method used by investors to look at the market and try to determine whether it is going up or down, in order to make investment decisions. The term can also be used for a field used by marketers to analyze the target market of their clients and determine the best courses of action to take to improve sales and profitability.

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