1 / 27

CCR. Company Information Fiscal Year 2003: Q3

CCR. Company Information Fiscal Year 2003: Q3 Jayne Yun Overseas Business Development CCR Corporation This report is strictly confidential. It is made available by CCR on the strict understanding that it will not be shown, read or passed to any person who is not authorized.

Solomon
Download Presentation

CCR. Company Information Fiscal Year 2003: Q3

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CCR. Company InformationFiscal Year 2003: Q3 Jayne Yun Overseas Business Development CCR Corporation This report is strictly confidential. It is made available by CCR on the strict understanding that it will not be shown, read or passed to any person who is not authorized. CCR Corporation

  2. The purpose of this presentation is to facilitate a discussion about CCR’s products and business. Interested prospective investor should contact Jayne Yun directly for more information. CCR Corporation

  3. CCR at a Glance CCR Corporation

  4. Fact Sheet CCR Corporation

  5. Corporate Bio CCRestablished on March, 1995, as the business of having born the national game 'Fortress 2 Blue,' and is proud of 14million subscribers, is going to become the leader of the online game industry. CCR is deploying the domestic and overseas character merchandising industry such as animation, publication, toys, having introduced the 'One source, Multi use' concept, and plans to develop as the professional entertainment company using both on- and offline in the future. In 1999, CCR reached out further on a global scale by making its appearance at Comdex 2000, held in Las Vegas with its US patented technologies X2Web and X2Search where The US Wall Street Journal as well as MSNBC commended CCR by commenting that its advanced technology will help enable CCR to emerge as a new technology leader in the Korean economy. In 2001, CCR has sought yet another success and recognition by launching its on-line game Fortress 2 Blue in South Korea with over 10 million subscribers and Avg. 150,000 concurrent users gained in the same year. Soon, CCR marked a critical milestone by successfully launching its paid service through PC Bangs, or Internet Café’s. This helped others in the industry to follow suit. Accordingly, CCR immediately secured its position as an industry leader. Recognized as one of world’s most successful online games next to NCSoft’s Lineage, Fortress 2 Blue’s popularity has also reached the rest of Asia-Pacific markets with its service launch in China, Japan, and Taiwan by partnering with Shanda Networking, Co. Ltd., China’s largest online game operator, Ban Dai of Japan, and Acer of Taiwan respectively. CCR is planning to list public on the tech-heavy KOSDAQ exchange in the third quarter of FY 2003. CCR Corporation

  6. Corporate Bio CCR offered the open better service of the 'Fortress 3 Conqueror Battle,' the next phase work of the 'Fortress 2 Blue,' from last December. Following it, it plans to debut 3 dimension RPG Online Game, 'RF Online,' and 'Search Eye Online Game 2,' which is the mistaken picture finding game, etc., in sequence. Through them, it may come to secure diversified game groups from casual games, which young or old can enjoy, to hard-core games the manias can enjoy.    Also, CCR has been playing the role of enhancing the possibility and prestige of the domestic online games advancing to the overseas markets such as Japan, China and Taiwan. At present, it is playing the pioneering role of Asianization of the domestic online game as 'Fortress 2 Blue' secured the paid subscribers of over 10 thousand at the advanced game country Japan, and established the record of breaking 10,000 thousand subscribers within the shortest period at Chinese mainland.  CCR Corporation

  7. Business Areas – 1 of 2 CCR’s mission is to make the internet a truly interactive environment through extensive research and development focused on mass-market oriented online/mobile interactive content. • In-house Online Game Development The explosive growth of interactive digital entertainment industry proving to be a worldwide phenomenon, fueled by rapid broadband adoption across borders. With positive outlook and conjectures on the future online gaming market by major industry leaders as well as research institutions, major game developers and telecom operators alike in the US, Europe, as well as Asia-Pacific are trying to find ways in which they’ll profit from online interactive entertainment. Taking advantage of superior internet infrastructure in Korea, CCR managed to become one of the world’s most profitable online game operators, averaging a whopping US 3 million dollar revenue monthly within 5 months of Fortress 2 Blue’s launch in 2001. • Fortress 2 Blue – Previously world’s most popular MPOG (Multi-player Online Game) with 14 million domestic (South Korea) subscribers (Cumulate) and 50,000 average concurrent users (Present). • Fortress 3: Siege Warfare - Sequel to Fortress 2 Blue, F3 recently launched its Open-beta service in January of 2003 and is averaging 30,000 concurrent users with 1 million domestic (South Korea) subscribers. • RF Online (Rising Force Online) - Currently in development by CCR’s Odin Team, CCR’s RPG production studio, RF Online already started closed beta service and closed beta service will be finish in end of October 2003. • Digimon Online - Developed by BanDaiGV, CCR’s joint venture with BanDai, Digimon Online is CCR’s first premium content license backed online game product. CCR Corporation

  8. Business Areas – 2 of 2 To further diversify CCR’s business, CCR began investing heavily in its online game publishing business as well as its online comics business, X2comix. • Online Game Publishing After years of maintained growth, CCR is seeking new business opportunities in publishing online games in Korea. This means CCR will not only invest in its own development studios, but will reach out on a global scale to source premium content across various platforms as well as publishing them globally. • SearchEye Online – Developed by SkySoft, one of CCR’s newly acquired game development studios, SearchEye Online seeks to provide free of charge value-added service to CCR’s entertainment portal, X2Online (www.x2online.com), or its sub gaming portal X2Game (www.x2game.com). BadBall Online – Developed by SkySoft, BadBall is another free of charge value-added service to X2Online, or X2Game. It’s a ‘Bricks’ clone with online gameplay and additional gameplay variables that make possible the maintenance of loyal user-base. • Online Comic Buisness As a part of CCR’s product diversification strategy, CCR signed a deal with Korea’s leading comic content publisher, Daewon C&C to service Daewon’s popular comic content exclusively on the web. X2Comix is a sub-brand of CCR’s mega entertainment portal X2Online (www.x2online.com). • X2Comix Online® (www.x2comix.com) CCR Corporation

  9. Online Game Business Description CCR Corporation

  10. Fortress 2 Blue We believe that online games will be one of the most competitive yet profitable arena for digital entertainment businesses, fulfilling constant demand for interactivity by gamers as well as internet surfers. Overview Taking advantage of Korea’s highly praised internet infrastructure, CCR has emerged as one of the world’s top online game development and publishing companies. With over 50% of its workforce dedicated to research and development in online games such as ‘Fortress 2 Blue’, CCR plans to further extend its product line under its unrelenting pursuit of making internet a truly interactively entertaining medium. CCR firmly believes that the online game industry will witness an explosive growth worldwide in terms of its revenue and customer base in the next 5 years. CCR is determined to make its online games readily available for licensing as it is highly sought after by multiple game industry leaders worldwide. CCR Corporation

  11. CCR’s flagship online game Fortress 2 Blue is now proving to be a global phenomena, dominating the Pan-Asian online games market with plans to further expand into the western hemisphere. • Global Operational Coverage Japan Korea China Taiwan • Key Points • Fortress 2 Blue is one of the most popular on-line games in Korea with over 13 million subscribers and 50,000 concurrent users, topping NCSoft’s Lineage in subscriber numbers. • As a joint venture with BanDai® of Japan, BanDaiGV® is servicing Fortress 2 Blue in the Japanese market. • Acer TWP®, a gaming unit of Acer group, commenced its charging service of Fortress 2 Blue in Taiwan. • Shanda Networking, Co. Ltd., China’s No. 1 online game operator is servicing Fortress 2 Blue in mainland China and recently recorded 8 million subscribers with 130,000 concurrent users (current). • CCR is currently in talks with major prospective partners to bring Fortress to US, UK, and France. CCR Corporation

  12. Fortress 2 Blue, with its user-friendly controls and attractive characters combined with interactive chat function is a perfect online gaming experience for the mass. • Success Factors • Amicable and Diversified Characters • The characters play-out a very cute and attractive image which makes the 10 million subscriber population in Asia possible. They each have distinct characteristics that allow people to choose from a diversified performance traits of the characters, enabling various strategies to be played out according to the map in which the game is being played. • Easy-to-Play Method and Controls • Since the objective of the game is to hit the targeted opponent by estimating the trajectory of the players’ selected weapon, the only controls needed to play the game are power and angle of the weapon being shot along with consideration for mobility energy remainder and wind velocity. Such ease makes the game popular to people of all ages and sex. • Chat Function • While players wait for their turn to shoot, they can chat with other players that are waiting for their turn. This function adds great value to forming stable communities of Fortress lovers, extending to both online and offline communities such as guilds, clubs, and societies, which in turn, promotes the playing of the game. CCR Corporation

  13. Fortress 2 Blue’s unique characteristics have brought the game three key revenue streams aside from the subscription based model. • Ramifications • Successful Merchandise Business Operation • There are many merchandise business operations being carried out by CCR with increasing revenue in royalty payment from licensing Fortress’ characters and related copyrights. This is due to the 10 million subscriber population which accounts to approximately 1/5 of the entire Korean population. • Advertisement Revenue • Taking advantage of the immense population, networked environment, and the gaming interface layout, CCR has managed to seek growth in advertising revenue. This is strictly differentiated from ordinary online ads in that it has its own network and interface to display banners as well as screen shots during screen transitions. • Large-scale Joint Marketing Campaign • Companies looking for extra visibility have turned to Fortress 2 Blue’s 10 million population. Joint marketing efforts include TV advertisements with Coca-Cola® and Chee-tos™ by Frito-Lay® among others. CCR Corporation

  14. Amicable characters of Fortress 2 Blue was certainly one of the major success factors that led the game to a Pan-Asian online game craze. The Characters Ion Tank Mine Lander Missile Tank Super Tank Cross Bow Multi-Missile Tank Sec Wind Laser Tank Poseidon Catapult Carrot Tank Duke Tank Canon CCR Corporation

  15. In the Pipeline or On Beta 1-1 With CCR’s heavy focus in online games, future development plans combined with strategic title acquisitions will provide CCR with the edge to become a leader in the online gaming industry. Rising Force Online (RF Online) Type: MMORPG (Massively Multi-player Online Role Playing Game) Number of Players: Over 30,000 / 1 Server Group Genre: Sci-fi As CCR’s much awaited blockbuster MMORPG, Rising Force Online is expected to launch its closed-beta in June of fiscal year 2003. RF Online will target the hardcore RPG gamers at the same time luring them into a world of action, digressing from the redundant role-playing world of virtual life. RF Online will be a direct challenge to the world’s most profitable online game title, Lineage and its sequel Lineage II by NCSoft. Fortress 3: Siege Warfare (Open Beta) Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 16 Genre: Action Arcade To further serve the loyal Fortress followers, Fortress 3 will launch in the third quarter of fiscal year 2002. Developing the game from scratch, Fortress 3 will boast 3-D effects as well as other advanced online features. Digimon Online A fortress clone with Digimon characters being developed by BandaiGV, CCR’s joint venture with Bandai of Japan. BandaiGV will publish Digimon Online globally through Bandai’s subsidiaries worldwide. CCR Corporation

  16. In the Pipeline or On Beta 1-2 With CCR’s heavy focus in online games, future development plans combined with strategic title acquisitions will provide CCR with the edge to become a leader in the online gaming industry. Digimon Online 'Digimon Online’ (<http://www.digimononline.com/>, as the online shooting game jointly developed with Bandai GV, Ltd. of Japan, started the open better service first on July 25 last year. The company (CCR) finished the upgrading as the 'Digimon Online v1.5' in 2003.  'Digimon Online v1.5' is the online shooting game produced reflecting the original work of the ‘Digimon,’ which is the popular TV animation series. Based on the character of Digimon become familiar worldwide, it is characteristic of easy operation and intimate character having been developed applying the game system of Fortress 2 Blue, the domestic representative online shooting game.  Especially, it drew the attention by applying the evolutionary system, which is the best characteristic of the Digimon, to the online game too. The evolutionary system is to be evolved into 3 phases of growth, maturing and completion, and characteristic of the change of the use of the weapons according to phases. At present, 'Digimon Online v1.5' records members of about 1,000 thousand persons, and synchronous connectors of 10 thousand persons, and started the service as the title, called 'Digimon Battle Server,' in Japan too this February. . CCR Corporation

  17. Other Game Titles 1-1 Along with CCR’s blockbuster game Fortress 2, a number of other games are being serviced on GV’s X2game online gaming/games news webzine portal. Travia Type: MMORPG (Massively Multi-Player Online Role playing Game) Number of Players: over xxxxx / 1 server Group Genre: ?????Casual Arcade???? Zemi Interactive (Representative, Woo Bin Hwang), the professional development company of new games, developed it as the newborn game, as the full 3D MMORPG game being serviced in closed-beta at present. Travia (www.travia.co.kr) is conquering the "gamers" putting forth solid planning ability, colorful 3D graphic and diversified game elements. 3D EAX Sound System too may grasp the locations of monsters of all around by the attraction and sound, and they may absorb themselves more into the game by the strengthening of the sound of each according to the locations such as field, dungeon, cave, and room. Quest base, in which the growth system, scenario and establishment high in free degree combined with the items, levels and skills are melted naturally, is the strong point the "Travia' only has. CCR Corporation

  18. Other Game Titles 1-2 Along with CCR’s blockbuster game Fortress 2, a number of other games are being serviced on GV’s X2game online gaming/games news webzine portal. Bad Ball Online Type: MPOG (Multi-Player Online Game) Number of Players: 2 Genre: Casual Arcade BadBall is a HardBall clone with improved features and game-play action. The objective of the game is to clear blocks by returning a ball using an interceptor. Whoever misses the ball or clears the block first wins the game. Twin Hexa Online Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 8 Genre: Casual Arcade Twin Hexa is an improved version of the traditional Hexa game. The objective of the game is to match three same-colored blocks vertically, horizontally, or diagonally, thereby clearing rows of blocks. Search Eye Online Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 8 Genre: Casual Arcade Search Eye is a ‘Seek & Find’ type game where two seemingly congruent images are placed adjacent to each other for comparison by the users where the objective lies in finding disparities between the two images. CCR Corporation

  19. Other Game Titles 1-3 Along with CCR’s blockbuster game Fortress 2, a number of other games are being serviced on GV’s X2game online gaming/games news webzine portal. Bad Ball Online Type: MPOG (Multi-Player Online Game) Number of Players: 2 Genre: Casual Arcade BadBall is a HardBall clone with improved features and game-play action. The objective of the game is to clear blocks by returning a ball using an interceptor. Whoever misses the ball or clears the block first wins the game. Twin Hexa Online Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 8 Genre: Casual Arcade Twin Hexa is an improved version of the traditional Hexa game. The objective of the game is to match three same-colored blocks vertically, horizontally, or diagonally, thereby clearing rows of blocks. Search Eye Online Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 8 Genre: Casual Arcade Search Eye is a ‘Seek & Find’ type game where two seemingly congruent images are placed adjacent to each other for comparison by the users where the objective lies in finding disparities between the two images. CCR Corporation

  20. Business Models Analysis CCR Corporation

  21. Online gaming industry in Korea is one of the most profitable industries, generating substantial revenue for its developers as well as publishers alike. Source: CCR, 2002 CCR Corporation

  22. Money Flow Service Flow Lineage’s operation model is currently the most profitable online gaming model in Korea. 1. Lineage Operation Model – NCSoft, South Korea Gamers Pay-per-use ( PC Bangs Free Game Software Game Servers Gamers Prepaid Monthly Gamer Developer/Publisher Free Game Software Gamers Pay-per-use ISPs Critical Issues: • Expensive for gamers who must pay for monthly membership • Game content must be highly addictive • High network cost CCR Corporation

  23. Money Flow Service Flow As the second most profitable business model in Korea, Fortress boasts a monthly revenue of USD 3 million with content that is not as graphically stimulating as other leading games in Korea. 2. Fortress Operation Model – CCR Gamers Pay-per-use ( PC Bangs Free Game Software Game Servers Gamers Gamer Developer/Publisher Critical Issues: • Low-cost for gamers who don’t have to pay for game software and monthly membership • Game publishers are able to focus on service oriented business through online marketing and promotions • Targeting low-income gamers, at the same time creating revenue • Players don’t feel financial burden CCR Corporation

  24. Money Flow Service Flow Below is a stereotypical model shared by most of American game developers. This model forces Korean users to keep up with the American service with limited localized customer support in Korea. 3. Ultima Online Game Operation Model – Electronic Arts Game Software One-time charge Retail Store Gamers Publisher Monthly Subscription Game Servers Gamer Developer Critical Issues: • Expensive for gamers who must pay for game software and monthly membership • Game publishers are strongly motivated to sell only game software • No pay-per-use payment method • High network cost CCR Corporation

  25. Money Flow Service Flow Below is a non-online multi-player business model which has been and will be successful only for Starcraft. 4. Starcraft Operation Model – Hanbitsoft (Licensed by Blizzard) Game Software Gamers One-time charge Retail Store Publisher One-time PC Bang bulk-rate Gamers Pay-per-use ( PC Bang Game Servers Gamer Developer Critical Issues: • Expensive for gamers who must pay for game software • Game publishers are strongly motivated to sell only game software • Only one time payment without steady service revenue • Difficult to monitor pirate use CCR Corporation

  26. Various pricing models for different business models are in place. CCR Corporation

  27. Contact Jayne YunPublisher Account ManagerOverseas Business Development e-mail: jayneyun@ccr.co.krphone: +82 2 6246 2007fax: +82 2 6246 2002 As a Global Business Manager of Overseas Business Development operation at CCR, Seung has worked extensively to help CCR reach out further on a global scale. CCR Corporation

More Related