1 / 28

Data on the German Wine Market

Data on the German Wine Market. Dr. Rudolf Nickenig German Winegrowers‘ Association, Bonn. S U R V E Y. Global and EU Wine Trade German Wine Market. Wine Consumption Sales Structure Points of Purchase Consumer Expenditure Wine Price Development Distribution Channels

Solomon
Download Presentation

Data on the German Wine Market

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Data on the German Wine Market Dr. Rudolf Nickenig German Winegrowers‘ Association, Bonn

  2. S U R V E Y • Global and EU Wine Trade • German Wine Market • Wine Consumption • Sales Structure • Points of Purchase • Consumer Expenditure • Wine Price Development • Distribution Channels • Consumer Age

  3. Global Wine Trade [Mio hl] Basis: Export Volume OIV + 69 %

  4. EU External Wine Trade

  5. Internal EU: Wine Consumption 2004 by country(ca. 134 Mio hl)

  6. German Wine Market 2004 * rounding differences possible

  7. Wine Consumption 1963 - 2004 Mio hl

  8. German Market: Global Data • population: 82,5 Mio • private households: 35 Mio • Purchase of Wine by Volume • 80 % private households • 20 % gastronomy, festivities, ...

  9. Sales Structure of Still Wine Purchase: German Wine, Import Wine Basis: %-volume

  10. Sales Structure of Still Wine Purchase: White, Red, Rosé Basis: %-volume

  11. Still Wine: Points of Purchase basis: %-voulme

  12. Still Wine: Points of Purchase basis: %-value

  13. Still Wine Market Development in Germany year % of wine buying priv. hh Average freqency of shopping (priv. hh)

  14. years

  15. Germany: M a r k e t s 2 0 0 4 Change of Expenditure of Private Households 2004 Total Food Fresh Products Confectinonery Beverages - hot beverages - non alcoholics - alcoholics

  16. Private Household Expenditure Budget [Mrd. €] Total beverage alcoholics wine

  17. Alcoholic Beverages Consumer Expenditure (priv. hh) spirits table wine sparkling wine beer alc. mixeries all others Total Mrd. €

  18. Price is the main decision factor for Germans Attention on - quality - price

  19. Wine Price Developement in Germany € / 0,75 l bottle

  20. Frequency of Prices, Price Corridors basis: volume per price segment > 3,00 € / 0,75 l > 2,00-2,99 € / 0,75 l < 1,99 € / 0,75 l

  21. Wine Price Developement by Countries [€ / 0,75 l] New World Germany France Italy

  22. Market Share of New World Wines Market share% Consumer share % (priv. hh)

  23. Wine: Price Development and Distribution Channels € / 0,75 L Premium Food trade Discount

  24. Price Development by Colour (all Wines) [average price in € / 0,75 l]

  25. Still Wine Market 2004

  26. Still Wine: Consumer Spendings on Wine (priv. hh)

  27. Still Wine Market 2004 Regional Share by volume in % %-Population %-Wine Consumption D-West 83 79 D-Ost 17 21 Berlin 5 4 Südost 9 7 Nordost 9 7 Bayern 14 17 Baden-Württemberg 12 15 Mitte 13 16 Nordrhein-Westfalen 22 18 Nordwest 16 16

  28. Thank you for attention !

More Related