Reasons To Use Electronic Price Tag Technology In Your Business

1. Reasons To Use Electronic Price Tag Technology In Your Business

2. Whether or not to use electronic price tags in your business is a question that you may be asking yourself. These price tags can benefit your business in many different ways. However, their greatest advantage is the ability to engage in real-time dynamic pricing in-store and build an ominchannel experience that helps enhance customer loyalty. If you are still using paper tags in your business, rest assured that you are missing out on a lot of benefits.

3. By using electronic price tag technology in your business, you can merge the advantages of the digital and physical realms.  ESLs make it possible for retailers to build a clearer picture of customer habits. You will be able to understand where your customers are spending most of their time, the products and specials that are drawing the best response from customers, which were the products where customers required more information as well as where customers are likely to have abandoned their purchase.

4. When electronic price tagtechnology is integrated into a comprehensive solution across the entire store, interesting opportunities can start popping up. For instance, when you make use of iBeacon or near-field communications, it would be easier to guide customers to the products that they are looking for.

5. You can harness the potential of an endless aisle when you start using ESL technology in your business. This is where those products are not physically stocked on the shelves, or perhaps may be out of stock temporarily, can be presented through digital kiosks or on a smartphone of customer. ESLs extend the physical store into the digital realm, something that makes it possible for you to provide specialty or niche products or an even wider range of products without the need for increasing your store apace or holding more physical inventory.