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advantage of using electronic shelf labels is price agility. Price changes in the retail industry are always time critical. However, when you are using paper tags and have a lot of products to update.
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When it comes to the things that you can do in order to improve operations in your retail business, one of the things that you should consider doing is making use of electronic shelf labels (ESLs). These price tags have a wide range of benefits to retailers, but ultimately, their greatest advantages include the ability to engage in real-time dynamic in-store pricing as well as the ability to build an omnichannel experience to enhance customer loyalty.
There are quite a number of advantages of switching from paper tags to electronic shelf labels. The first one is price optimization. With the price optimization algorithms that ESLs feature, you can adjust the prices of your shoppers pay depending on supplier prices, buying practices and more. You can make price changes immediately based on the recommendations from your big data system in order to boost revenue and growth in your business.
Another advantage of using electronic shelf labels is price agility. Price changes in the retail industry are always time critical. However, when you are using paper tags and have a lot of products to update, it can prove challenging or impossible to complete these task effectively. When you start using ESLs, your team can update price and promos on any number of products in a matter of seconds.
Last but not least, using ESLs can lead to decreased inventory shrinkage. Paper tags can fall off or be easily moved. Since electronic shelf labelsare affixed more securely to the shelf edge, you do not have to worry about them being moved. With these labels, you can easily spot inventory stockouts and make sure that there is better compliance to the planogram. This means that products can be discounted or replaced before they expire, something that will help reduce shrinkage and avoid customer complaints.