The Benefits of Digital Price tag

1. The Benefits of Digital Price tag | SOLUM ESL

2. Digital price tag are one of the most interesting changes to hit the retail industry in the recent years. These are simply “electronic” versions of the paper labels which use e-ink to display a price and are connected to a computer database. With the wireless labels making changes to in-store prices is as easy as typing a new price into the software and clicking “send”. The following are some of the benefits of these labels.

3. First of all, digital price tag technology ensures consistent pricing across channels. The internet has completely changed how people shop. It is not uncommon for customers to price check products while in a retail store. Shoppers may lose trust in your company if in-store prices differ from those displayed online, and the bad news is that this is frequently the case.

4. When you switch to digital price tags, they can completely change this interaction. Since you will have one standardized pricing system, your customers will no longer be disappointed by price differences. Instead, your retail company can immediately reflect any online price change in-store.

5. You can also use electronic labels to align your promotion prices, audit trails for your headquarters to check changes, and correct pricing errors. Each of these will help you keep your prices consistent and ensure that your customers see your best price.

6. Another benefit of the digital Price tag is the shelf edge influence. The shelf edge is without doubt among the most important sales influencers. Since a lot of purchases are made at this point, it is important to make sure your pricing information is accurate. With ESLs, making changes to prices will be so easy, and so you can capture more sales at the shelf edge. For more information on the benefits of digital price tags, visit our website at SOLUM ESL / Digital Price Tag