1 / 6

The Benefits of Using Digital Price Labels in Your Retail Business

What they donu2019t realize is that buying digital labels is a one-time investment, unlike paper labels that you have to buy every now and then.

Solumesl
Download Presentation

The Benefits of Using Digital Price Labels in Your Retail Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Benefits of Using Digital Price Labels in Your Retail Business

  2. This new style of in-store pricing originated in the early 90s by yet another German retail genius. The technology company SOLUM ESL had the first electronic labels in stores by the mid-90s. These original ESLs used a liquid crystal display similar to that of a calculator. They were limited in the types of characters they could display so were primarily used for only showing the price. It also took more time to upload the prices to the Electronic Shelf Labels and they used infrared communication to transfer the data.

  3. If you still use paper labels in your retail business, you should consider switching to digital price labels.  There are some retailers who are reluctant to invest in digital labels with the notion that they are expensive. What they don’t realize is that buying digital labels is a one-time investment, unlike paper labels that you have to buy every now and then. Below, we look at some of the benefits you will get from using the digital price label technology in your retail business.

  4. One of the benefits of digital price labels is that they can help with the display of advertisements and promotions. Price control by item type or season (sales period, stock clearance, Christmas, flyer discounts, and so on) is an important and time-consuming task in in-store display management. The ability of Electronic shelf labels to provide real-time display of promotions, percentage of discount or potential savings for the consumer enables margin control as well as promotion performance at all times. Point-of-sale managers can adjust prices based on performance, and they can also more easily direct customers to interesting products that are still available in stock.

  5. With digital price labels, cross-promotion of complementary items to the products chosen by the consumer can be easily set up depending on the type of digital price labeling solution you will choose.  This management make is easier to control the large number of items that are still in stock as well as the identification of successful products so as to manage the procurement of orders in advance. This is something that will always prove difficult to do if you continue using paper labels in your retails business.

  6. For more information on the benefits of using digital price labels in your retail business, visit our website at SOLUM ESL

More Related