The Use Electronic Price Tag Technology

1. The Use Electronic Price Tag Technology

2. Most retail business owners nowadays are embracing electronic price tag technology when it comes to displaying pricing information of the products that they are selling. The electronic labels are simply electronic versions of the paper and price tags that some retail businesses still use. They use e-ink to display price and are connected to a computer database.  With the electronic price tags, changing in-store prices in your retail business will be as easy as typing a new price into the software and pressing “enter” on your keyboard.

3. Using electronic price tag technology can benefit you in various ways. First of all, it can ensure accurate pricing across all channels. The internet has completely changed how people shop. Many customers tend to price check while they are standing in a retail store. If your in-store prices do not align with the online display, shoppers can lose trust in your company. Electronic price tags can completely change this interaction.

4. Since ESL technology provides one standardized pricing system, your customers will not be disappointed by price differences anymore. This is because any online price change will be immediately reflected in-store. Provided that this technology is implemented properly, it can allow you to align your promotion prices, fix any pricing error, and audit trails for your headquarter to check changes. This will help keep prices accurate across the board and make sure that your customers see your optimal price.

5. Another benefit of using electronic price tagtechnology is shelf edge influence. In any retail store, the shelf is one of the important sales influencers. Since a lot of purchases are made at this point, you need to make sure that your pricing information is accurate. With electronic price tags, changing pricing in information will be easy and fast, something that will enable you to capture more sales at the shelf edge.