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Understanding The Benefits Of An Electronic Shelf Label System

If you are a business owner and still use the old way of printing product labels for every unique item in your shop, you should consider switching to the electronic shelf label system. The ESLs have been around since the early 90s. The original ESLs used a liquid crystal clear display that looked just like that of a calculator. The modern ESLs are more advanced and use only e-paper displays and radio communication. They display a whole lot of information, including price, and can integrate with other modern retail devices and allow you to gain a wealth of insight in the performance of your sto

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Understanding The Benefits Of An Electronic Shelf Label System

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  1. Understanding The Benefits Of An Electronic Shelf Label System

  2. If you are a business owner and still use the old way of printing product labels for every unique item in your shop, you should consider switching to the electronic shelf label system. The ESLs have been around since the early 90s. The original ESLs used a liquid crystal clear display that looked just like that of a calculator. The modernESLsare more advanced and use only e-paper displays and radio communication. They display a whole lot of information, including price, and can integrate with other modern retail devices and allow you to gain a wealth of insight in the performance of your store.

  3. So how can you benefit from an electronic shelf label system? With this technology, more information can be displayed on every label, meaning that you can show your customer a whole lot more information other than just price. Examples of information that can be displayed using ESLs include nutritional facts, additional product information, price per weight, size as well as stock remaining. You can add this information to the main label itself or you can print a QR that can be used for accessing additional information through your store’s website or app. You can also use QR code marketing to promote your products.

  4. Another benefit of using an electronic shelf label systemis that you can easily track customer movements and patterns. You can install movement sensors in every electronic price label at a relatively cheaper price. With this technology, you can track all customer movement and traffic in your store, something that provides you with a virtual heat map of your retail space. When you understand your in-store traffic in detail, it can help with product placement, aisle layout, promotional areas and displays, and much more.

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