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Complete b2b guide for lead generation

The complete guide to lead generation for B2B businesses.<br><br>

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Complete b2b guide for lead generation

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  1. B2B Guide for Lead Generation A complete Overview

  2. Introduction: • We are evolving as human beings, in terms of mental and emotional way, constantly. Also, we are evolving in terms of technology every day. • From a business perspective, we happen to sell or market our product or service to customers so easily, but when it comes to the marketing of B2B, it turns a little hard and seems impossible at a point. • As there are different aspects you need to take care of when you are marketing the product or the service to another business. • It practically is hard to have the exact understanding of the need of the other businesses through one perspective. So it’s important to have different perspectives and a wide range of correct efforts.

  3. B2B Lead Generation on LinkedIn • B2B Lead generation basically has two types of leads to be generated, one is ‘Marketing Lead’ and another one is ‘Sales Lead’. And according to the experts in the field, the lead generation could be as simple as getting an inquiry for the product or the service. In simple words, it is put as the initiation customer interest. • So when you are looking for the lead generation in B2B marketing on LinkedIn, you are going to get across so many tools and features by the platform and ultimately that’s going to help you to filter all the non-required names and give you the funneled list of your target that you are looking for. • This is the hardest task when it comes to B2B marketing as there the people who are involved in the decision-making are not one or two. There is a whole hierarchy of people and posts who are actively involved in taking the decisions. And definitely, it takes time to blend in with all the people who are involved into one ecosystem of B2B.

  4. Most popular ways for Lead generation in B2B • The most popular ways that people choose while opting for the B2B connections are like webinars, e-Books, Live demos, blogs and etc. • And on taking this to a big social level, the paid and unpaid features of LinkedIn help in various ways.

  5. Overview and benefits: • It allows them to build data bases with users interested in the brand. These data bases can be used in • the future to implement lead nurturing and lead scoring strategies. • It helps companies improve the loyalty of users to the brand. • It makes the feedback between company and user easier, speeding up their online sales processes. • It allows them to detect the most attractive areas for their potential clients. • It helps companies to optimize their revenue from marketing by pointing out all the strategies to the users who are really interested in them.

  6. Conclusion: • We are provided with the facilities by LinkedIn apart from the Sales Navigator, the blogging feature of LinkedIn called LinkedIn Pulse. Here you can write blogs about the trending subjects and according to your TG, According to your audience, etc. • All these paid and unpaid tools are helping you directly or indirectly to make the business network wider and get the B2B customers for your business

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