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Digital Marketing Industry in India is still at its initial phase growing at a rate of 25-30% in India annually.
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Introduction: Almost every industry is occupied with digital marketing nowadays. Since there is a large number of the potential audience are available on every Digital Online Platform. Various sectors are also trying to incorporate digital marketing as a part of their systems. Let’s say, for instance, E-marketing involves online shopping. For the same, order tracking, online payment gateway systems is needed to be done online. Also, there is content marketing for the where there coming the online marketing. So it’s just not a single task, it comes with other services. And comes the problems along with it. But the best part in the E-marketing is the Geographical barriers have disappeared due to Digital marketing, which made all the consumers and businesses around the globe, a potential suppliers and consumers. This made the transaction and communication of the businesses to happen anytime, anywhere.
1 There are various factors involved in the growth of the digital marketing industry in India Communication: The communication has become easy since we evolved from landlines to mobile phones. Usage of the Internet: Back then, having internet facility was considered as a luxury. Upgradation: This could have come under the above topic but this up-gradation happened not only from 2G to 3G.
Transition from Traditional Marketing The traditional marketing involved so many physical efforts like going door to door for promoting products. Or another way was mouth publicity of the product/ service. This was indeed tedious and required a lot of manpower to make the marketing plan work. But now with the changing times, the scenario has been changed totally. The first rule of business is to satisfy the customers’ need and making it as a priority, digital marketing help people to make things available on few clicks. And today the digitalization is on such an edge that we find even the smallest thing online. This is nothing but the charisma of digital marketing.
Going Digital is a new Cool! • The digital platform is not only cool enough for the tech geeks, it’s also very helpful in various industries to grow the business; same like it is for the hotel businesses too. • The wide ranges of businesses are using digital marketing as a platform for marketing purposes these days. • This shows what will be the future of digital marketing in the coming days.
Education in Digitalisation Now there are universities in which they have subject to a study called Digital Marketing, mapping the effects, growth, reach, depth, and future, the need for expertise in the field. There are digital marketing firms that have come with digital marketing courses, where digital marketing is practically taught. Since this wide field and gets updated with something new every single day. Therefore there is a need to train the newcomers with updates in terms of using it in the businesses.
Conclusion: • Last point but not the least, is the support of the government to digitalization. • There is so much funding available for start-ups and digital projects from the government which is indeed very supportive to make progress in the field of digital marketing.
