Why football, and why a “Red Card”?

1. Red Card to Child Labour Campaignat the Africa Cup of Nations 2006byILO SRO Cairo in partnership with Egypt’sNational Council for Childhood and Motherhood

2. Why football, and why a “Red Card”? • International football competitions are mobilizing events, covered by a dense network of media and followed by a huge public. • Foul play; actions that are dangerous to players and penalizing to their team are sanctioned with a “Red Card”.

3. The first Red Card Campaign was launched in 2002 in partnership with FIFA and CAF, at the ACN (Mali). • In 2002, CAF signed a MOU with ILO on child labour. • In 2003, FIFA and ILO issued a joint media release, expressing their will to unite efforts to fight child labour. • Other Red Card Campaigns have been organized in national and international football competitions worldwide.

4. Numerous world leaders and celebrities from sports and the arts are actively supporting the campaign, among others holding publicly the Red Card. Mr. Juan Somavia, DG of ILO Mr. Joseph Blatter, President of FIFA Mrs. Nane Annan, Wife of the UN SG Mr. Roger Milla, football player, Cameroon Mr. Luiz da Silva, President of Brazil Mrs. Pierrette Adams, Singer Mr. Issa Hayatou, President of CAF

5. Why Egypt? • Egypt is hosting the ACN 2006 • 3 million working children (1/6 of all workers) • First survey on child labour soon published • First national strategy for child labour soon announced

6. The Red Card Campaign at the ACN 2006 (Egypt) is organized by ILO in partnership with Egypt’s National Council for Childhood and Motherhood. • It is launched under the auspices of Egypt’s First Lady, Mrs. Suzanne Mubarak. • It has achieved broad ILO support (IPEC, DCOMM, RO Africa, and SRO Yaoundé).

7. In Egypt too the Campaign is receiving wide support. H.E Aisha Abdel Hady Minister of Manpower, Egypt. Mr. Ahmed Ezz, Actor, Egypt. Sheikh Said Mahmoud, Egypt.

8. Preparations

9. Launch Of the Red Card to Child Labour Campaign 19-1-2006 ILO SRO, Cairo premises

13. Campaign Activities in Stadiums

14. Electronic displays • Public announcements • Playing of the Campaign song and video • Children wearing T-shirts and caps with red card logos

15. Banners

16. Distribution of Red Cards to Spectators

17. Out of Stadiums Activities • Airing of a video spot in Cairo’s public transportation and on national and international TV • Airing of the song Red Card by radio stations • Display of posters in key locations • Interviews with national and international media • Mobilization initiatives in communities

18. Broad NGO Involvement • 12national and international NGOs (AFICs, Caritas, CEOSS, ETUF, FEDA, Football Clubs, SFD, Scouts, Sekem, NGO Support Centre, Red Crescent, Terre des Hommes)  • Activities: discussion groups, children poetry, drawings, slogan-writing contests, football tournaments, etc.) • Winners receive prizes with Red Card logos

19. Media Coverage

20. Follow Up Activities • Ongoing forum on Child Labour • Support to national strategy (income generating alternatives for parents;/ apprenticeships, for ex., as alternatives for children; positive labour inspection, etc.) • Dissemination of best practices in the fight to child labour

21. Follow Up Activities (Cont’d) • Longer-term awareness raising (Red Card message + introduction of the SCREAM package) • Publicity / events for ILO’s Child Labour Report (May 2006) • Publicity / events for ILO’s Child Labour Day (June 2006)

22. The IPEC song andvideo spot of the Red Card Campaign have been translated into Arabic for the ACN 2006