Optimizing Ecommerce Success: A Guide to Product Taxonomy Creation

1. Boost sales with a well-organized catalog: Your guide to creating product taxonomies

2. Understanding eCommerce product taxonomy eCommerce product taxonomy refers to a hierarchical structure to categorize products on your eStore, giving them a logical organization based on relevance. A well-designed product taxonomy provides a seamless shopping experience and ensures that customers can easily navigate and access the products.

3. Importance of product taxonomy in eCommerce • Enhances user experience with intuitive navigation • Helps customers easily find and browse products on the website • Provides a clear path for users to navigate through different categories and sub-categories • Improves product discovery and filtering • Allows users to quickly filter items based on various criteria like price, size, color, and other attributes • Increases the likelihood of finding the right product • Improves rankings on search engines • Items categorized according to user-searched phrases have more chances of being indexed by search engines

4. Tips to develop an intuitive product hierarchy Use clear and simple terms for labeling: Ensure that product categories are labeled with straightforward and easily understandable terms for seamless navigation. Leverage facets and filters: Implement robust filtering options to refine search results based on criteria like price, size, color, and brand. Incorporate user-driven keywords: Identify and integrate frequently searched keywords and phrases to enhance search relevance and accuracy.

5. Best practices: Do’s when creating a product taxonomy • Centralize the data • Consolidate product information from various sources into a centralized database or PIM. • Incorporate logical categorization • Start with the primary category defining the basic purpose of the product for easy navigation. • For example, if you're selling electronics, start with categories like "Smartphones," "Laptops," and "Accessories." • Utilize attribute-based filtering • Use filtering options like size, color, brand, and price range. • Add categories such as ‘most popular’ and ‘bestselling’ to help users improve their search results.

6. Consistent naming • Maintain uniform naming conventions and tags site-wide. • Regularly test and iterate • Continuously review taxonomy based on user data. • Make necessary adjustments and refine your site’s structure over time.

7. Best practices: Don’ts in creating a product taxonomy • Don’t overcomplicate categorization • Limit sub-categories to a maximum of 2-3 to prevent user overwhelm and confusion. • Leverage filtering and faceted search options for large product catalogs to enhance the shopping experience. • Don’t rely only on manual categorization • Manual eCommerce taxonomy development is time-consuming and prone to errors and inconsistency, especially for extensive product catalogs. • Utilize automated tools like PIM solutions, Data Harmony, or PoolParty along with manual data quality checks to ensure accuracy and consistency.

8. Don’t list a single product in multiple categories • Avoid placing a single product in multiple categories to prevent reporting and sales analysis complications. • Don't neglect SEO • When building or optimizing taxonomy, prioritize SEO. Incorporate common user search terms logically into categories or sub-categories.

9. Ready to enhance your eCommerce store? • At Team4eCom, we offer a range of eCommerce product taxonomy development services to help you provide the best shopping experiences to your customers. • For further inquiries and assistance, please reach out at: • Email: info@team4ecom.com • Phone: +1 585 283 0055 • Website:www.team4ecom.com