Sample Myanmar Frozen Food Market - Growth, Trends and Forecasts 2018 - 2023

1. 1 MYANMAR FROZEN FOODMARKET (2018 –2023) Report

2. TABLE OF CONTENTS 2 1.INTRODUCTION 4. MARKETSEGMENTATION 6. REGULATORYSCENARIO 1.1 ResearchPhases 4.1 By ProductType 7. COMPETITIVELANDSCAPE 4.1.1 Frozen Meat andSeafood 1.2 StudyDeliverables 8. COMPANYPROFILES 4.1.2 Frozen Fruit andVegetable 1.3 Scope of theMarket 8.1 Food EmpireLimited 4.1.3 Frozen ReadyMeal 2. MARKETINSIGHTS 8.2 Dr. August OetkerKg 4.1.4 FrozenSnacks 2.1 MarketOverview 8.3Lutosa 4.1.5Others 2.2 MarketTrends 8.4 X Les VergersBoiron 4.2 By DistributionChannel 3. MARKETDYNAMICS 4.2.1Hypermarket/Supermarket 3.1Drivers 8.5 LibertyGold 4.2.2 ConvenienceStore 3.2Restraints 8.6 EmborgProfessional 4.2.3 OnlineChannel 3.3Opportunities 9.DISCLAIMER 4.2.4Others 3.4 Porter's Five ForcesAnalysis 5. CONSUMER BEHAVIORANALYSIS 3.4.1 Bargaining Power ofSuppliers 5.1 Consumer DemandAnalysis 3.4.2 Bargaining Power ofBuyers 5.2 Target Market Identification 3.4.3 Threat of NewEntrants 5.2.1 PurchasingPower 3.4.4 Threat of Substitute Products andServices 5.2.2 Demographic Strength andWeakness 3.4.5 Degree ofCompetition 5.2.3 SpendingPatterns

3. 1.1 RESEARCHPHASES 4 • PlantManagers • SalesManagers • Surveys • Manager, Purchasingand Logistics • Company Annual Reports • Journals • GovernmentPublications • IndustryExperts • Consultants • Subject-matterExperts • In-house Experts • Insights from Data and Forecasts Compiled into OneReport SECONDARY RESEARCH DISCUSSION GUIDE PRIMARY RESEARCH ECONOMETRIC MODELLING EXPERT VALIDATION DATA TRIANGULATION REPORT WRITING • Company-related Queries • Market-relatedQueries • CompanyFinancials • Revalidation of Numbers from Secondary throughPrimaries • Combination of Top-downand Bottom-upApproaches • ForecastingModel • Monte CarloSimulation PrimaryInterviews Primary Interviews - AlongValue Chain CEOs/CFOs 6% 6% BoardMembers 31% 32% 35% ResearchHeads 20% Manufacturers ServiceProviders EndUsers Strategic DecisionMakers FinancialAdvisors 11% 26% Investors 55%

4. 1.2 STUDYDELIVERABLES 5 AIM AND OBJECTIVE OF THESTUDY Country-level analysis and forecast of the Myanmar frozen foodmarket. STUDYPERIOD BASEYEAR COMPANIESANALYZED 2017 24+ 2015-2023 SEGMENTSCOVERED GEOGRAPHICALSCOPE DROs PORTER’S FIVE FORCESANALYSIS SEGMENT ANDSUB-SEGMENT ANALYSIS KEY PLAYERS COMPETITIVELANDSCAPE

5. 1.3 SCOPE OF THEMARKET 6 FROZEN FOODMARKET ByDistribution Channel By ProductType • This report on Myanmar frozen developments in the marketstudied. food market offers key insights into thelatest Frozen Meat andSeafood Hypermarket/ Supermarket • The report analyzes the factors driving frozen food sales in Myanmar. It also mentions the challenges and opportunities prevalent in the market space for frozenfood. • By product type, the market is divided into frozen meat and seafood, frozen fruit and vegetable, frozen ready meal, frozen snacks, andothers. Frozen Fruit andVegetable Traditional GroceryStore • By distributionchannel, the market issegmentedinto supermarket/hypermarket, traditional grocery store, online channel, andothers. FrozenReady Meal Online Channel • The report also includes major players in the market, strategies these companies adopt, and the recent developments made by thesecompanies. Others Frozen Snacks Others

6. RESEARCHMETHODOLOGY 7 The Myanmar frozen food market is classified by product type and distribution channel in this study. Different segments, based on product type and distribution channel, are first introduced and then each of these is dealt in greater detail in the regional funding patternsections. The industry is studied in terms of its growth over the past few years and the fundamental challenges that the industryfaces. Each segment is further studied in terms of its attractiveness to investors in the financial analysis section, in order to understand the interest evinced among IPO investors, venture capitalists, and asset management firms, as well as the likelihood of mergers and acquisitions. The conclusion to this study includes opinions and recommendations to retail investors, fund managers, CEOs, and other members of the investorcommunity. The research is supported by in-depth interviews with the top-level management of the frozen food companies. Additionally, vast secondary research on market trends has been performed to support theanalysis.

7. ANALYSISMETHODOLOGY 8 MarketDefinitions Segmentation STUDYSTRUCTURE Data ExtractionProcess DataCorroboration Process Analysis Econometric Forecast Modelling + Secondary Research + ExpertVerification Inference Data GenerationProcess (DGP)+Forecast Infographic andComprehensive Presentation of Inferences and Estimates Technology /Market Identification KeyCountries andRegions Mapping ofKey Players Top-down Approach Validation ofMarket Size Value / SupplyChain Analysis ConsumerBehavior Analysis Bottom-upApproach Identification of ExogenousFactors MarketDynamics Segment and Region-wiseMarket SizeForecasting Recent Market Developments / CompetitiveLandscaping MarketStructure Analysis Competitive Landscape MarketSizing MarketShare Porter’s Five ForcesAnalysis MarketStructure CompanyProfiles

8. 2. MARKETINSIGHTS 9 2.1 MarketOverview 2.2 MarketTrends

9. 2.1 MARKETOVERVIEW 10 • The Myanmar frozen food industry was valued at USD 142.09 million in 2017 and is expected to reach USD 186.43 million by 2023, registering a CAGR of 4.7% over the forecastperiod. Frozen Food Market: Revenue in USD million, Myanmar, 2015-2023 • Owing to the evolving middle class in the country, the purchasing power of local consumers have increased lately. The consumers of the frozen food industry have a greater exposure to national and international brands through internet and social media. 200.00 186.43 180.00 160.00 Revenue in USDmillion 140.00 130.14 120.00 100.00 80.00 60.00 40.00 20.00 0.00 2019 Year 2015 2016 2017 2018 2020 2021 2022 2023

10. 2.2 MARKETTRENDS 11 Kawan Food Expanded its Food TruckBusiness Kawan Foods Bhd, which sells its frozen food products like “kawna paratha” and “Kawan Chapatti”, expanded its activities to include food truck business. In a filing with Bursa Malaysia, the company announced that it acquired 51% stakes in Dikawani Foods Sdn Bhd, which is already in the business of food trucks. The acquisition enabled Kawan to expand and enhance the efficiency of its group activities into the food truckbusiness.

11. 3.1DRIVERS 14 3.1.1 Rapid Urbanization and Growing Demand forConvenience • Myanmar, which once lagged behind neighboring Asian countries in terms of urbanization, has now started to evolve both economically and technologically. This trend is expected to continue over the next few decades. • With rapidly improving incomes and expanding middle class across the country, the population has started to develop appetites for foreign food and drinks. Amid this trend of experimentation within the population, frozen foods are gaining popularity in the localmarket. • Currently, the demand for premium food categories like frozen food is concentrated at cities of Myanmar, like Yangon, Naypyidaw, Mandalay and other large cities, where purchasing power has got strengthenedlately. • Seeing the less competitive market for frozen foods in Myanmar, firms from neighboring countries like Thailand are eyeing themarket. • For Instance, in March 2016, The Thai firm Chiangmai entered into the Myanmar frozen food market and built a 60,000 m2 plant in Nay PyiTaw. • Increasing urbanization in the country has made the lifestyle of natives much busier, who constantly tend to opt for processed foods, ready meals, instant noodles, dairy products, and frozen foods which is driving the growth of frozen food market inMyanmar. • Urbanization has led to an increased awareness among the consumers, who have now started to look for essential traits offered by the packaged food. For instance, enhanced shelf life of frozen foods has started to largely affect the consumers’ purchasing decisions and is helping drive frozen food sales in the country. Urbanization Rate as Part of the Total Population (%), Myanmar,2007-2016 36.00% 35.00% 34.00% 33.00% % of totalPopualtion 32.00% 31.00% 30.00% 29.00% 28.00% 27.00% 2007 2008 2009 2010 2011 2012 2013 2014 20152016 Year

12. 3.4 INDUSTRY ATTRACTIVENESS – PORTER’S FIVE FORCES ANALYSIS 19 • The frozen food industry in Myanmar is one of the prominently growing industries in the country with the products becoming seemingly popular amid the localconsumers. THREAT OF SUBSTITUTES xxx THREAT OF NEWENTRANTS xxx • However, the number of companies operating in the market are less in number and make the market moderatelycompetitive. COMPETITIVE RIVARLY • xxx • The substitute products and services pose a mild threat to the frozen food category. Apart from the growing popularity of frozen food in the country, there has been rising concerns regarding health issues among theconsumers. xxx BARGAINING POWER OF SUPPLIERS LOW BARGAINING POWER OF BUYERS • The tailoring of frozen food market in the country requires sourcing of fresh raw material produces which gives a mild power to the suppliers to negotiate, however the power to decide still remains within the hands of companies to decide since the number of suppliers in the countriesmarket.

13. THANK YOU To know more about us, please visit our website: www.prophecymarketinsights.com For sales queries or new topics email us on: sales@prophecymarketinsights.com For other queries contact:Alex L (General Manager & Global Head - Business Development) Prophecy Market InsightsUS.: + 1 860 531 2701 Email: sales@prophecymarketinsights.com Copyright © PROPHECY MARKET INSIGHTS 2019, All Rights Reserved