Digital Marketing Course in Hyderabad | Digital Marketing Institute

1. Digital Marketing

2. What Is Digital Marketing? • It is advertising delivered through digital channels. • Channels such as search engines, websites, social media, mobile applications, email, web applications, or any new digital channel.

3. Benefits of Digital Marketing • Digital Marketing makes possible a direct communication path between your business and your consumer, enabling you to prepare your own audience of trustworthy fans. • Digital marketing increases brand awareness and reach your target customers and provide better ROI. • Digital marketing can save you a lot of money. • Digital marketing provides significant measurement and analysis of consumer behaviour and engagement.

4. Digital Marketing vs Traditional Marketing

5. Traditional Marketing: For many years our basic advertisement tools included magazines, television, radio etc. As marketing methods were used based on their budget and need to target on the specific market segment. This advertising method made very costly and as traditional marketing choices were not comfortable enough for small businesses. Digital marketing: Digital marketing plays a very important role in our day to day activity. As it is an online way of marketing and promoting your products to grow your business. Digital marketing is an interactive means of reaching to the local audience as well as global audiences. As is a very easy mode of marketing, you can easily target the audience and it can be measurable too.

6. Modules • SEO • SEM (Google Ad Words) • SMO & SMM (Social Media Marketing) • ORM (Online Reputation Management) • Email Marketing • Affiliate Marketing • Video Marketing • Content Marketing • Google My business Listing • YouTube Marketing • Google Certifications

7. SEO: Search Engine Optimization • SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. • SEO 2 Types • On page Optimization • Off page Optimization

8. SEM (Search Engine Marketing) - Google Ads • SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads (Paid Advertising) on search engines. • Text Ads • Image Ads • Video Ads • Mobile App Ads • Shopping Ads

9. SMO & SMM (Social Media Marketing) • Social media marketing refers to the process of gaining traffic or attention through social media sites. • Facebook • Instagram • Twitter • LinkedIn

10. ORM (Online Reputation Management) Online reputation management is an ongoing task which serves to create, cultivate and maintain your brand name and its good standing online. Much like traditional reputation management, it’s all about perception.

11. Email Marketing The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.

12. Affiliate Marketing • Affiliate marketing is the most profitable way to make money online. • Affiliate marketing is one of the oldest forms of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

13. Video Marketing Using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos.

14. Content Marketing Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

15. Google My business Listing Google My Business (commonly known as GMB, and formerly known as Google Local and Google Places) is a business listing on Google, not unlike listings on online business directories such as Yelp. It’s also a core element of local SEO.

16. YouTube Marketing Are you looking for alternative ways to promote your business online? YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool.

17. Google Certifications

18. Contact ELEARN INFOTECH Phone: +91 8464025086 Email: info@elearninfotech.com Web: www.elearninfotech.com