Pink Goldfish - Defy Normal and Exploit Imperfection to Stand Out in Business

Feb 15, 2019

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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. <br>For more information on Pink Goldfish Keynotes and Workshops, please contact: stan@puplegoldfish.com

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Pink Goldfish - Defy Normal and Exploit Imperfection to Stand Out in Business

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DIFFERENTIATION DEFY NORMAL EXPLOIT IMPERFECTION
“If marketing is about anything, it's about achieving customer-getting distinction by DIFFERENTIATING what you do and how you do it. All else is derivative of that and only that.” - Theodore “Ted” Levitt
A PINK GOLDFISH IS ABOUT STANDING OUT IN A SEA OF SAMENESS
WE STUDIED OVER 250 BRANDS
INTRODUCING THE UNCONVENTIONAL SEVEN-PART FRAMEWORK FROM THE BOOK