How to Improve SEO of Your Facebook Pages

1. HowtoImproveSEOofYourFacebookPages Increasingly online users are escalating the importance on their social pages than theirwebsite.Thisisgreatfrom acustomer serviceand interactionviewpoint. PreviouslythewholeSEOexercise wouldbetoputthecorrectmixofkeyword-ladentext,reciprocallinks,andsmartuseofheadingtext,acraftySEOexpertcouldpushawebsite upinthegrades.ButnowthecenterisonyourFacebookpage,andyoustillneedtoget your brand or businessin thepeak oftherankings. SoifyouwouldlikeyourFacebookpagetorankhigherintheSERPs(SocialEngineresults pages), here are7guidelinesthat you canutilize to thefullest. Publicizeyourbrand or business name The names of your Facebook page, custom URL, and custom tabs are of extreme importance. Search engines see these titles in Heading 1, which means they are heavily gradedbysearchengines.Craftthetitleofyourpage,tabs,andURLcautiously,ensuringtheyhave thename ofyour brand or business. Eg.Ifyou’retheproudownerofReena’sboutique,butinsteadoptfor“Fashiontrendz,” Reena’sBoutiqueisn’tgoingtorankhighlyontheSERPs.Yourbrandorbusinessnameishowyouareidentifiedandhowyouarefound,sobesteadywhenlabelingyourpage,URL,and tabs.Andonceyou’ve namedyourpage or pickedyour vanity URL,commit to it. Obtain linksfromnumeroussources Asisthecase withcustomarySEO,obtaininglinkstoyourFacebookpageandcustomtabs is very useful. Links are like suggestions. If one friend suggests you eat at a certainrestaurant,you’llconsiderit.Ifanumberofyourfriendsechothatsuggestion,youwillbeconvinced. IfGoogle seesthatyourtabsandpagesare beingconnectedtobynumeroussources,bothonandoffofFacebook,thenyourpageandtabsmustbesignificant.Butsearchengines also take into concernwherethe links are coming from.A link toacustom tab onyourbusinesspagewillbeweightedmuch moreheavily if it’sfrom awell-liked,familiar source. You can incorporate links to your Facebook page on your website header and footer to directtraffic. 3. Maximizethewalland customtabcontent

2. More of your Facebook page is indexed by search engines than you may recognize. Forexample,yourwallpostsareindexed.Butsincewallpostslosetheirimportanceintime,theyaren’tgivenmuchweight.Still,employingyourtargetwordsandphrasesinyourwallpostsisnotabadidea. Don’t hide fromSearch Engines Googledoesn’t “Like” yourpage. It’sanon-fan.So ifyouhave gotsomekeycontenton yourcustomtabshiddenbehindafangate,Googlecan’tnoticeit.AndifGooglecan’tnoticeit, it can’tbeindexed. While you maybe prone to putup thesegates togenerateabuzz about your page and driveupyourfancount,cautiouslyreflectonwhetherornotyouwantyourcontentgated, asitcouldbe hiddenfrom search engines. PutSEOtextin therightplace It may look like common sense, but search engines can’t determine images, which meantheycan’tnotifyifthere’stextwithinanimage.Sodon’tplaceyourSEO-richtextwithinanimagethatyouputintoanewcustomwelcometab.Itcan’tbeindexedthere.Asan alternative, putthat text on the“About” and“Info” tabs. ButkeepinmindthatFacebookisaplaceforsocialconnectionandinteraction,sodon’tgooverboardwithSEO-richtext.Materialthatisnotsocialwon’tholdyourfans’attention,and can even cause desertion. Optimizeyour multimedia Videosarethesimplestformofmultimediatooptimizeasthetitlesareheavilyweighted. So ensure you are giving your videos nice titles, both on Facebook and on sites likeYouTube and Vimeo. Likewise, the images and logos you employ on Facebook can beoptimizedbynaming the files consequently. Manageandrun your pagewell BeingagoodcommunitymanagerisjustassignificantasanSEOcampaign.Thewell-liked Facebook pages have high engagement as those pages hold the ideology of Facebook:they’reinteractive,engaging,andusablepages.Facebook,atitscore,isaboutlinkingwithpeople, so don’t let gotheinteractivityofyour pageforSEO. More:http://www.fortuneinfotech.co.uk/