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North America motorcycle market size is projected to expand at significant CAGR from 2024 to 2032. The growth can be attributed to the rising appeal for recreational riding, the surge in demand for adventure motorcycles, and the growing popularity of electric motorcycles. Moreover, the strong appeal of motorcycling culture, favorable weather conditions for riding, and the introduction of innovative motorcycle models will further contribute to the regional industry expansion.
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Industry Insights • Motorcycle Market is projected to reach USD 225.8 billion by 2032. The increasing demand for fuel-efficient and environmentally friendly transportation options will favor the industry growth. The surging rate of urbanization and traffic congestion is increasing the popularity of motorcycles for their maneuverability and efficiency in crowded areas. Additionally, the rising interest in recreational and adventure riding is driving the demand for off-road and sport motorcycles. • Technological advancements, including electric motorcycles and smart features are further attracting consumers to seek modern and innovative transportation solutions. For instance, in January 2023, Hero MotoCorp, India's largest two-wheeler maker, commenced commercial trials of production for its flex-fuel motorcycles, expected to be introduced in the 100 to 125 cc mass segment, a significant part of the Indian ICE scooter business.
Motorcycle industry share from the electric propulsion segment is forecasted to exhibit robust growth rate through 2032, due to the increasing emphasis on sustainable transportation. Electric motorcycles help in meeting the growing environmental consciousness for offering emission-free and energy-efficient alternatives. The rising advancements in battery technologies, influx of government incentives, and the expanding charging infrastructure will also promote the adoption of electric motorcycles. • Motorcycle market value from the cruiser segment is projected to rise at substantial CAGR till 2032, owing to the increasing demand for leisure riding experiences. Cruisers, known for their laid-back designs and comfortable riding stance, are increasingly appealing to riders seeking a relaxed and stylish journey. The rising popularity of cruiser motorcycles among enthusiasts for long-distance touring and recreational riding will also contribute to their heightened adoption. The strong focus of manufacturers on innovative features and customization options will further enhance the appeal of cruiser motorcycles, favoring the segment growth.
Regional Analysis • North America motorcycle market size is projected to expand at significant CAGR from 2024 to 2032. The growth can be attributed to the rising appeal for recreational riding, the surge in demand for adventure motorcycles, and the growing popularity of electric motorcycles. Moreover, the strong appeal of motorcycling culture, favorable weather conditions for riding, and the introduction of innovative motorcycle models will further contribute to the regional industry expansion. • Competitive Analysis • Bajaj Auto • Energica Motor Company • Harley Davidson • Hero • Honda Motorcycle • Kawasaki Heavy Industries • KTM • TVS • Yamaha • Zero Motorcycles
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