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Design Thinking: what's in a name?<br><br>Why it is not about design [only] and how it can facilitate the whole software development process: https://bit.ly/2E4sGC9
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WHAT DESIGN THINKING IS AND HOW IT IS USED IN SOFTWARE DEVELOPMENT
WHAT IS DESIGN THINKING? In simple terms, it is a framework that puts user needs at the core of any product development
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown*, CEO of IDEO,aninternational design and consulting firm
Design thinking is all about iterative prototyping when you test each idea and see whether it is a Solution that will address the customers’ problem.
SO WHAT EXACTLY IS DESIGN THINKING PROCESS?
Design Thinking may refer to any area: from automotive industry to software development –and is appropriate for all stages of building a product
LET’S TAKE THESOFTWARE DEVELOPMENT PROCESSAS AN EXAMPLE
To make it as clear as possible: design thinking can be applied at each stage of software development lifecycle (planning, development, testing, etc.)
WHY IS DESIGN THINKING SO IMPORTANT IN THE CONTEXT OF SOFTWARE PRODUCTS DESIGN AND DEVELOPMENT?
1. When you have a thorough knowledge of what user problem is (thedefinestep) you can suggest a few solutions to this problem (theideatestep) and finally choose the best one and create the best possible product.
2. Design Thinking is a powerful tool that through specific design enables companies to make customers do what they want (spoiler: and they do not mind)
3. Developers pass all stages, from empathy to testing, and strive to provide users with a solution that would make the search across products as fast and convenient as possible.
“Design thinking is a noteworthy approach to building custom software products. It brings together clients’ business goals and end user needs and embeds them in a perfectly tailored solution that addresses the problem as effectively as possible.” —Vladimir Shidlovsky, Co-Founder and CTO at SumatoSoft
IN CONCLUSION Tangible benefits of design thinking in software development
1. FEASIBILITY CHECK Design thinking enables software development companies to test the feasibility of the future product and its functionality at the initial stage. It allows them to keep end user needs in mind, clearly specify all requirements and translate all this into product features.
2. No alarms and no surprises Once you tested your MVP and gathered feedback from users, the team can securely and confidently proceed to the product development. You can be quite sure that there will be little or no difference between the approved concept and final version.
3. Clarity and transparency Design thinking approach allows software developers to see and clearly understand the end goals, problems and have a detailed vision of the solution they should eventually deliver.
3. Continuous improvement The product can be (and sometimes should be) modified after its release when user feedback is at hand. Now you can see it crystal clear: which features work and which ones do not; how the product can be enhanced and what suggestions should be incorporated.
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