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Discover stocks to benefit from the Cricket World Cup. Explore investment opportunities in sectors like media, hospitality, and more as this global sporting event unfolds.
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INTRODUCTION • The Cricket World Cup is one of the most popular sporting events in the world, with billions of viewers tuning in to watch the matches. This influx of attention creates a number of opportunities for businesses across a range of sectors, and investors may want to consider investing in stocks that are well-positioned to benefit from the tournament.
Stocks to consider Here are a few stocks to benefit from the Cricket World Cup: • Sports Apparel and Equipment: Companies like Nike and Adidas often experience heightened sales during major sporting events. • Media and Broadcasting: Media conglomerates, e.g., Disney (owner of Star India), benefit from broadcasting rights. • Food and Beverage: Corporations such as Coca-Cola and Domino's Pizza profit from stadium and sports bar sales. • Tourism and Hospitality: Airlines, hotels, and travel agencies in host countries see an increase in demand.
Sponsorship and Advertising: Brands like PepsiCo and Emirates Airlines gain global exposure through sponsorships and advertisements. • Online Streaming: Streaming platforms such as Disney+ Hotstar and Amazon Prime Video secure more viewers during the World Cup. • Hospitality and Entertainment: Companies in the entertainment sector often experience growth in viewership and revenue. • Local Businesses: Smaller, local businesses, especially in host countries, benefit from increased footfall and tourism.