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Best Digital Marketing Courses

Unlock Your Digital Potential: Join the Marketing Revolution! NIDM offers best digital marketing courses both offline and online and they have trained more than 30,000 Students, 2500 Batches, Students from 20 Countries, Trainees got placed in Top MNC companies in India.<br><br>www.nidmindia.com<br><br><a href="https://nidmindia.com/">Digital Marketing Training in Bangalore</a><br>

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Best Digital Marketing Courses

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  1. GOOGLE ADS Unlock Your Growth with Google Ads www.nidmindia.com

  2. What’s Google Ads ? Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform. It includes text format search engine ads, video ads, banner ads, YouTube ads, and other display options. Google Ads appear across Google search results and millions of Google partner websites. www.nidmindia.com

  3. Why Google Ads ? Reach a wider audience Drive targeted traffic Measurable results Flexible budget control www.nidmindia.com

  4. Google Campaigns A Google Ads campaign is a set of one or more ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are typically used to organize categories of products or services offered by an advertiser. www.nidmindia.com

  5. Video Campaigns Types of Google Campaigns Search Network Campaign Display Network Campaign Shopping Campaign www.nidmindia.com

  6. BUILDING A GOOGLE ADS CAMPAIGN Define your Goals Set your Budget Target your Audience Choose your Ad format Create compelling Ads Monitor and Optimize www.nidmindia.com

  7. KEYWORD RESEARCH • AND TARGETING • Identify relevant keywords • Use keyword research tools to find terms people use to search for your products or services. • Match intent • Ensure your keywords align with the user's search intent (informational, transactional, etc.). • Organize into ad groups • Group related keywords into ad groups for focused targeting and ad creation. www.nidmindia.com

  8. WRITING EFFECTIVE AD COPY Highlight your unique selling proposition What sets you apart from competitors? Use strong calls to action (CTAs) Tell users what you want them to do (visit website, call now, etc.). Keep it concise and clear Your message should be easy to understand within the character limit. Include relevant keywords naturally Don't force keywords for better readability. www.nidmindia.com

  9. BIDDING STRATEGIES Bidding strategies determine how much you pay for each ad click. An effective strategy will help your campaign's unique reach, and this will be cost-effective. Also, you can minimize expense by using an exclusive bidding strategy. www.nidmindia.com

  10. BIDDING STRATEGIES • TYPES Manual Bidding Automated bidding www.nidmindia.com

  11. LANDING PAGE A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions. www.nidmindia.com

  12. LANDING PAGE OPTIMIZATION Ensure your landing page is relevant to your ad copy. Clearly communicate the value proposition and benefits. Include a strong call to action (CTA) aligned with your campaign goals. Optimize for mobile devices - A significant portion of users search and browse on mobile. www.nidmindia.com

  13. CONVERSION TRACKING AND ANALYTICS Set up conversion tracking to measure campaign success (website visits, leads, sales, etc.). Monitor key metrics like impressions, clicks, and conversion rate. Use Google Ads reporting tools to gain insights into campaign performance. Utilize A/B testing to experiment and identify the most effective ad variations. www.nidmindia.com

  14. MERITS OF GOOGLE ADS It increases leads and customers It’s a flexible marketing platform You get a high return on investment You see fast, transparent results It taps into huge, high-quality traffic sources www.nidmindia.com

  15. Connect with us. +91 9611361147 www.nidmindia.com

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