8 Brands Doing Content Marketing Well During COVID-19

1. 8 Brands Doing Content Marketing Well During COVID-19 In a global pandemic, for most brands, producing brand content isn't on the priority list. Brands are now rethinking their consumers ' preferences and aligning marketing campaigns with consumer empathy. Content marketing developed out of blog posts and editorial strategies alone. It's a structured approach that depends on a wide variety of resources to keep engaging with customers. Coronavirus has created a brand new marketing environment. It has stressed the importance of relying on building strategies and not just traditional marketing channels. The marketing goal for most brands during this outbreak is to invest in experiential and content marketing approaches that are delivered across online platforms. Content development has been an effective way for brands to keep in contact with the consumers during the coronavirus pandemic. In the long run, that's how brands develop themselves. Walmart's Walmart created employee-generated content on its Facebook page to thank frontline staff. This is not always innovative. That may be because Walmart is one of the biggest companies in the world. They may have followed a whole host of strategies. Still, the decision to feature employee generated content on the Walmart Facebook page was a significant one. Many employee- generated snippets were also featured on their recent ad. Behr Decor, and the Elm West Behr Decor, and the Elm West Have created digital backgrounds for Zoom users wanting to spruce up their local looks. Behr has created a "Behr Your Life" virtual room design library that

2. allows people to access and use Zoom 's virtual life tab from a link that is posted to their Twitter account for free. Nike-Nike Nike used content marketing to boost customer interaction as the stores are partially closed due to the lockdown. The company created its own subscription app – Nike Training Club, which offers live workouts, fitness plans and expert tips. They have made it easy to enter. Nike is putting out more material to help millions of its consumers during the pandemic through its Nike and Nike Running Club apps, Nike.com website, and Social media. IKEA In these days of social distancing most of us spend more time at home than is usual. IKEA understands this and created an ad to inspire individuals to reconnect with their homes. Ikea encourages people to stay at home with a # StayHome. This ad leans more towards interacting with the public and encouraging them to find comfort in their own homes. DoubleTree DoubleTree, an American hotel chain owned by Hilton, is known for its chocolate chip cookies, which it serves at check-in. The cookie recipe is a corporate secret. As this desperate time demanded an exceptional measure, DoubleTree decided to share the recycle of chocolate chip cookies with its regular guests trapped At home. Facebook Facebook presents a new section of the COVID-19 Information Center that will appear at the top of all Consumer News Feeds in the near future. The new panel will feature the latest official news and updates on the outbreak, along with links to helpful articles , videos and posts about social distancing and preventing COVID-19 from spreading. Unity Technologies Unity Technologies has made Premium content available from its Unity Learn library to game developers for three months. Unity Learn offers developers instructional content, as the name suggests, to create games using the company's technology. This content contains images, full training courses and project samples. Fast Company Fast Company has compiled a list of famous illustrators that provide both adults and children with free interactive classes and resources. It is a good example of content marketing because it takes what these illustrators do best and share it with the world through various channels.

3. Illustrators connect with their target audience, create community around their art and promote their own brand. The Original Article Is Here : https://bit.ly/2zcnwFE